Vida Marketing

04/03/2025

Very late last year, Vida’s partner agency, Perfect Pitch Music Marketing, was approached to help promote a new concept called Nashville Nights at one of the key venues at the 2025 Tamworth Country Music Festival. With only a month to make it happen, our two agencies worked together to make Moonshiners Bar Tamworth the 'go to' destination for festival goers. We came up with a strategy that incorporated a website landing page, social media posts, eDMs, radio, social and Google ads... and helped make the first Nashvile Nights a complete sellout!

16/10/2024

The latest work by our sister agency Perfect Pitch is for British band, The Colourblind and The Birds - all proceeds from the band’s debut album, 'Baying for Blood' go to UK mental health charities. See: https://thecolourblindandthebirds.com/

03/09/2024

Our latest work - a brand new website for Collaroy Tennis Club 🎾 - had a personal factor about it. Vida’s principals Anna and Dave are both members of the club and can be found playing there, most weekends. Dave also sits on the club’s management committee. Vida wrote the copy content and conducted and directed a photoshoot at the club, before designing and developing the site for launch. The new site is clean, fresh and modern, reflecting the nature of this friendly and inclusive club, crowned in 2022 by Tennis Australia as ‘Most Outstanding Club – Australia’. See https://www.collaroytennisclub.com.au/

17/06/2024

Ever locked yourself out of home? That very experience has fortuitously led to a new client for Vida - Plush Locksmiths Brookvale. We immediately updated the company’s Google business profile, created highly engaging Google Ads. for the local market, redesigned business cards to include a photo and a QR code prompting reviews , conducted a photoshoot and created a new, 'fresh and simple' website, to brief: https://www.plushlocksmiths.com.au/ As David Plush himself wrote in a Google Review: "I was on set and forget with another marketing company before I met David and Anna. They have turned my business around. I highly recommend Vida Marketing. You won’t be disappointed." Thanks David!

17/06/2024

Vida and its music marketing partner, Perfect Pitch Music Marketing, were appointed to create a new website for the renowned Country music star, Wanita. The site had to be live in time for the upcoming launch of Wanita’s latest album, ‘Facets’. The website had to capture the essence of this rough-talking, hard-drinking, Aussie singer/songwriter, while showcasing the brilliant music that has seen her inducted into the Australian Country Music 'Hands of Fame' in Tamworth. The client is thrilled with the results.
See: https://wanitahonkytonk.com.au/ Next up is the branding of all her socials and streaming platforms.

06/03/2024

A HUGE thank you to Kobalt Music for the tix to see The National + Fleet Foxes last week in Sydney. A great double. The National were great, but the lush orchestral arrangements and stunning harmonies of Fleet Foxes filled my cup. Exceptional!

04/10/2023

Vida has been working with our client, Sweet Goodbye, to refresh the brand, complete with new style guide, brand book and comms. strategy for all product ranges. Central to the refresh was updating the website to improve the customer experience. This involved incorporating the latest e-commerce features for easier and faster checkout and improving automated comms. to increase engagement.

27/09/2023

In collaboration with music marketing partner, Perfect Pitch, Vida has recently designed, developed and launched websites for young musicians, Max Lain Music from Perth and Ben Harris from our local northern beaches. Both are working towards the release of their debut EPs and both show immense potential. Vida works with Perfect Pitch to set up all the fundamentals needed by emerging artists - logo design, web development, eDM comms., branding social media pages and artist profiles on streaming platforms, etc. Check out Max's website at: https://maxlain.com.au/

20/09/2023

The Block is again grabbing the attention of millions of TV viewers and Vida clients COLORBOND® steel and TRUECORE® steel are featuring heavily. Vida is again creating eDM comms. for our clients’ customers and homeowners, with a special promotion for The Block offering '$35,000 to transform your home'.

09/08/2023

Yesterday in Australia... today in other parts of the world. But every day is Moon Bear Day thanks to Jill Robinson and her amazing team at Animals Asia. x

30/03/2023

For all you Buskers out there...

Seeking expressions of interest for busking musicians - Beats by the Beach Manly