Carnaby + Company

28/10/2021

Feeling very proud of our achievements in supporting Westpac Institutional Bank.

27/09/2020

Despite the ever-present data security concerns, TikTok continues to grow from strength to strength.

The preferred platform for users between 16 and 24, it relies on community led challenges shared via snappy videos. (Makes you a bit nostalgic for Vine, huh.)

It allows a platform for brands to experiment with elements of storytelling that would otherwise be inappropriate for other platforms, reaching a whole younger audience to relate to.

20/09/2020

Where do you consume your news?

Given the fact that younger audiences rely more on Instagram, TikTok and Snapchat and older social platforms and traditional media (often behind paywalls) for news sources, this trend is unsurprising.

Instagram set to surpass Twitter as a news source. B&T still getting most of its leads from New Idea and the Daily Mail.

14/09/2020

When your business is confronted with a crisis, how you communicate during that time - to staff and stakeholders as well as the general public - is a test in maintaining trust and positive public sentiment.

Businesses of all sizes face big challenges over time, and not all crises are created equal. Here are some tips for effective crisis communication.

06/09/2020

A good content strategy takes into account the individual characteristics of each social platform.

While Instagram Stories generally calls for more polished content, raw content based on challenges and trends (which may not even be happening in the outside world), is at the heart of TikTok’s storytelling style.

Get to know where your audience is, and tailor content accordingly.

In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other platforms.

31/08/2020

While it may seem that large-scale production and significant spend equates to more cut-through and conversions, that isn’t necessarily the case.

Put simply, effective marketing comes down with how well a business or cause resonates with a target audience. This means that the focus must shift from budget, to people.

And with the right tools and strategy in place, success is absolutely possible.

18/08/2020

Twitch is the world’s biggest live streaming platform, and certainly one of the most under-utilised advertising opportunities to get in front of Gen Z and Millennial audiences.

https://www.bandt.com.au/scratching-a-twitch-why-are-advertisers-still-hesitant-to-embrace-gaming/

09/08/2020

Did you know that if you haven’t responded to a lead within five mins, you’ve probably lost them to a competitor?

While there still is skepticism about the automation of customer service operations, chatbots are going from strength to strength - particularly among a Millennial audience.

There are so many great reasons to invest in chatbots for your business (aside from saving on operational costs). They still allow for personalisation, they are operational 24/7 - minimising the risk of losing audience.

Not sure where to get started? Get in touch and we can help!

05/08/2020

Deloitte research finds that just 49% of businesses have a crisis comms plan.

While not all crises are created equal, it’s important to have a skeleton strategy in place that will allow for agile messaging based on changing events and audience response.

https://www.carnabyandco.com.au/6-steps-to-crisis-communications-for-businesses/

02/08/2020

In times of crisis and uncertainty, thought leadership is as necessary as ever. Communicating clearly, with sound understanding of audience feelings and needs, can work wonders to humanise your brand.

Thought leadership is an effective marketing tool for content cut-through, brand growth and building audience trust.