Carnaby + Company

Carnaby + Company After more than two decades of working within major media companies to build content partnerships fo

Feeling very proud of our achievements in supporting Westpac Institutional Bank.
28/10/2021

Feeling very proud of our achievements in supporting Westpac Institutional Bank.

27/09/2020

Despite the ever-present data security concerns, TikTok continues to grow from strength to strength.

The preferred platform for users between 16 and 24, it relies on community led challenges shared via snappy videos. (Makes you a bit nostalgic for Vine, huh.)

It allows a platform for brands to experiment with elements of storytelling that would otherwise be inappropriate for other platforms, reaching a whole younger audience to relate to.

Where do you consume your news? Given the fact that younger audiences rely more on Instagram, TikTok and Snapchat and ol...
20/09/2020

Where do you consume your news?

Given the fact that younger audiences rely more on Instagram, TikTok and Snapchat and older social platforms and traditional media (often behind paywalls) for news sources, this trend is unsurprising.

Instagram set to surpass Twitter as a news source. B&T still getting most of its leads from New Idea and the Daily Mail.

When your business is confronted with a crisis, how you communicate during that time - to staff and stakeholders as well...
14/09/2020

When your business is confronted with a crisis, how you communicate during that time - to staff and stakeholders as well as the general public - is a test in maintaining trust and positive public sentiment.

Businesses of all sizes face big challenges over time, and not all crises are created equal. Here are some tips for effective crisis communication.

A good content strategy takes into account the individual characteristics of each social platform. While Instagram Stori...
06/09/2020

A good content strategy takes into account the individual characteristics of each social platform.

While Instagram Stories generally calls for more polished content, raw content based on challenges and trends (which may not even be happening in the outside world), is at the heart of TikTok’s storytelling style.

Get to know where your audience is, and tailor content accordingly.

In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other platforms.

While it may seem that large-scale production and significant spend equates to more cut-through and conversions, that is...
31/08/2020

While it may seem that large-scale production and significant spend equates to more cut-through and conversions, that isn’t necessarily the case.

Put simply, effective marketing comes down with how well a business or cause resonates with a target audience. This means that the focus must shift from budget, to people.

And with the right tools and strategy in place, success is absolutely possible.

09/08/2020

Did you know that if you haven’t responded to a lead within five mins, you’ve probably lost them to a competitor?

While there still is skepticism about the automation of customer service operations, chatbots are going from strength to strength - particularly among a Millennial audience.

There are so many great reasons to invest in chatbots for your business (aside from saving on operational costs). They still allow for personalisation, they are operational 24/7 - minimising the risk of losing audience.

Not sure where to get started? Get in touch and we can help!

In times of crisis and uncertainty, thought leadership is as necessary as ever. Communicating clearly, with sound unders...
02/08/2020

In times of crisis and uncertainty, thought leadership is as necessary as ever. Communicating clearly, with sound understanding of audience feelings and needs, can work wonders to humanise your brand.

Thought leadership is an effective marketing tool for content cut-through, brand growth and building audience trust.

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Suite 250, 117 Old Pittwater Road
Manly, NSW
2100

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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