Hey Yeah Design

Hey Yeah Design Helping overwhelmed entrepreneurs turn brand chaos into clarity - with design that feels aligned, authentic, and a little bit magic.

CB Cycles is open for business ๐Ÿคฉ Will has been dreaming this up for quite some time now, and the stars finally aligned a...
10/03/2026

CB Cycles is open for business ๐Ÿคฉ Will has been dreaming this up for quite some time now, and the stars finally aligned and the doors have officially opened. Thanks for trusting the branding process, Will - it's all up from here!

๐— ๐—ฒ๐—ฒ๐˜ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—น๐—ผ๐—ผ๐—ธ ๐—ณ๐—ผ๐—ฟ ๐—–๐—• ๐—–๐˜†๐—ฐ๐—น๐—ฒ๐˜€ โšก๏ธWeโ€™ve been working behind the scenes with CB Cycles to sharpen up their brand for the ...
09/02/2026

๐— ๐—ฒ๐—ฒ๐˜ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—น๐—ผ๐—ผ๐—ธ ๐—ณ๐—ผ๐—ฟ ๐—–๐—• ๐—–๐˜†๐—ฐ๐—น๐—ฒ๐˜€ โšก๏ธ

Weโ€™ve been working behind the scenes with CB Cycles to sharpen up their brand for the opening of the new bricks-and-mortar store - keeping everything that makes CB Cycles great, and giving it a clearer, stronger visual voice.

This is the foundation stuff: the logo, look and tone - the bits that quietly shape how a business shows up everywhere from the shopfront to socials to merch.

Proud to be building this one with Will and the CB Cycles crew. This is just the start ... youโ€™ll see it rolling out from here.



โ€œDo I really need a secondary logo?โ€If your brand lives in more than one place โ€” short answer? Yes.A secondary logo give...
23/07/2025

โ€œDo I really need a secondary logo?โ€

If your brand lives in more than one place โ€” short answer? Yes.

A secondary logo gives your brand room to move: from packaging to profile pics, websites to wax seals.
Same story, different format. Flexible. Cohesive. Still totally you.

Hereโ€™s how we built a logo system for
The West Australian Sandalwood Nut Co. โ€” designed to flex, scale, and stay beautifully consistent.

๐Ÿ‘‡ Swipe to see it in action:

1. Meet the Primary & Secondary logos
2. When to use what
3. Why small spaces need special treatment
4. Real-world examples + applications
5. One brand, multiple logos
6. Depth, character & luxury across touchpoints
7. Because a good mark should feel this good
8. Want one that works this hard? Letโ€™s build yours.

โ€”

Need a flexible brand identity that looks just as good tiny as it does blown up?
DM me or head to heyyeahdesign.com.au
Letโ€™s bring your brand to life - properly.



Ever feel like your brandโ€™s having an identity crisis? Iโ€™ve got you ๐ŸงกI made a free (and fun!) little guide to help you f...
19/06/2025

Ever feel like your brandโ€™s having an identity crisis? Iโ€™ve got you ๐Ÿงก

I made a free (and fun!) little guide to help you figure out your brand style โ€” no branding degree required. Think of it as your bizโ€™s main character energy finder.

Itโ€™s fun, itโ€™s no-pressure, and yep - itโ€™s totally free.
Go on, give your brand the glow-up it deserves.

๐Ÿ‘‰ www.heyyeahdesign.com/find-your-brand-style-freebie

This oneโ€™s personal.Both of my kids started their school journey at Margaret River Montessori. Iโ€™ve been designing bits ...
04/06/2025

This oneโ€™s personal.

Both of my kids started their school journey at Margaret River Montessori. Iโ€™ve been designing bits and pieces for the school ever since โ€” flyers, banners, event posters โ€” often without much to go on beyond a logo and a hunch.

Rebranding was never really on the table. But when the school opened a new campus and launched its adolescent program, the timing finally aligned.

This identity is calm, clear and confident โ€” designed to grow with the school and reflect the values that have shaped so many families, including mine.

๐Ÿงก Brand identity by Hey Yeah Design

 is happening right here in Margs. Local artists open their studios or homes up so the general public can get an  insigh...
12/09/2024

is happening right here in Margs. Local artists open their studios or homes up so the general public can get an insight into their world and their processes. Itโ€™s fascinating and mind blowing. Iโ€™m off to see now. Catch ya!

๐ŸŽ‰ Thrilled to unveil the brand new identity for The Company Co.! ๐ŸŽ‰When Tristan approached me, he had a budding business ...
05/08/2024

๐ŸŽ‰ Thrilled to unveil the brand new identity for The Company Co.! ๐ŸŽ‰

When Tristan approached me, he had a budding business idea but was missing a crucial element โ€“ a name. He needed a brand identity and official stationery, but nothing felt right for his vision.

Naming a business can be one of the toughest decisions for any entrepreneur. But with the right strategy, we can uncover amazing insights. And that's exactly what we did! After diving deep, we discovered the essence that became The Company Company (trading as The Company Co.).

Tristan's mission is transformative: providing personalised disability support with a vision to revolutionise the service delivery. He aims to set a new benchmark, ensuring people live in authentic, organic settings and engage meaningfully with their communities.

The name The Company Co. was intentionally chosen for its simplicity and subtlety, ensuring younger clients wouldnโ€™t feel self-conscious. The clever play on words becomes clear once you understand the heart of the business.

And so, The Company Co. was born. Iโ€™m beyond excited to watch this brand grow and make a meaningful impact!

Creating a memorable brand means finding the perfect balance between your personal design tastes and what resonates with...
19/07/2024

Creating a memorable brand means finding the perfect balance between your personal design tastes and what resonates with your audience. The sweet spot where these two overlap is where the magic happens.

This intersection is crucial. It's about blending your unique vision and style with strategic elements that captivate and engage your target audience. When these two worlds collide, you create a brand that is not only visually stunning but also deeply connects with people, leaving a lasting impression.

๐Ÿš€ It's Launch Day! ๐Ÿš€Today my fully responsive, updated website goes LIVE!This site was built in Framer, my go-to web bui...
13/06/2024

๐Ÿš€ It's Launch Day! ๐Ÿš€

Today my fully responsive, updated website goes LIVE!

This site was built in Framer, my go-to web builder. I love the customisation and no-code experience, and it is easy for my clients to update in the backend, giving them the power to grow and develop their brand.

โœจ Check out www.heyyeahdesign.com ๐Ÿ’ซ

(link in bio on insta)

Weโ€™ve been working with Dermagen by Botanical Chemist since they launched back in 2019. Weโ€™ve been involved in all aspec...
11/05/2024

Weโ€™ve been working with Dermagen by Botanical Chemist since they launched back in 2019.
Weโ€™ve been involved in all aspects of branding from designing the packaging, promotion, signage, POS, and worked with the growing team on the website and socials.

The strength of the brand comes from the Brand Story. Karen, the founder of DermaGen is a pharmacist passionate about skin health. She has developed these products to help people avoid using topical steroids which are associated with a list of health issues.

The products are now available in pharmacies all over Australia and online and are currently being translated into French to be sold in New Caledonia!



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Margaret River, WA
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