Fiona Verdouw Design

23/09/2020

A very niche little project for a client who facilitates the occasional discussion group and uses this as a prop for keeping talk on track during meetings. Thanks NewPrint Pty Ltd for creating a great little product!

25/08/2020

Firstly: I've updated my website! It now combines both my Graphic Design AND my Art services. Check it out here:
www.fionaverdouw.com

After many months of focusing hard on the ART leg of my business – I thought it was high time I started keeping you up-to-date with the DESIGN side of things.
Here's a small job I worked on last week for a local college who is opening an Early Years Program and wanted to start things off looking profesh (as they say 😄).
This was a very specific brief, so I essentially helped out creating a clean logo from a pre-existing idea that the client had.
If you had to choose, which option would you go with?

26/08/2019

CLIENTELDERS REAL ESTATE Kingborough This local real estate company needed to create price lists for prospective clients that not only looked professional, but which fitted within the broader Elders Real Estate brand guidelines. This A3-folded-to-A4 format was designed to allow Elders Staff to print the price lists in-house. To add to the flexibility of the document, I also provided them with an electronic file that can be edited by office staff as the need arises. Convenient, hey?

CLIENTELDERS REAL ESTATE Kingborough This local real estate company needed to create price lists for prospective clients that not only looked professional, but which fitted within the broader Elder…

11/04/2019

Have you ever thought of graphic design as 'making something look pretty'?

Plenty of people do. But it's actually more about making something FUNCTION WELL (while looking pretty).

You know you've designed something well when people can use your design/product, but not notice it. Sometimes it's the 'least creative' jobs that make you work your hardest to achieve good design.

Here's an example from a job I completed for Scamander Sanctuary Holiday Park

Yep - it's a map. Not something that generally gets peoples' hearts beating faster, but an essential tool nonetheless!

While I worked hard to make it 'look pretty' (reconfiguring colours and fonts to match those of the Scamander Sanctuary brand, including relevant images to keep it interesting and informative) - my key concern was clarity and legibility.

This was done by removing as many superfluous details as possible and ensuring that the Map Key was as easy to read and understand as possible.

After all, who wants a map that looks pretty but is crazy confusing to use?? 🤪🙃

15/03/2019

Sometimes people come to me because they need a business logo, but have no idea what they're really after. Others have a very clear logo idea, but lack the know-how to create it in a flexible, usable (digital) way.
Hollie from Hobart was one of these clients. She came to me with some sketches, an idea of the colour she was after and a specific budget. We talked over how the logo would be used and the sorts of things it would need to be applied to, and then it was over to me. Here's how that ended up:

07/03/2019

Hello again! It's been a while (my fault, not yours). Thought I'd kick-start 2019 (in March!) with a few info-graphic illustrations I produced for the JAWS Interiors website late last year.
Personally, I love the little builder guy in the hardhat. Which pic is your favourite?