dash. Agency

21/07/2025

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11/10/2023

Want to improve a specific Instagram metric? Here's how 👆🏻

You might be wondering why we don't have likes or views or followers mentioned... because in our opinion they aren't the most valuable metrics these days.

💾 Saves indicate people found your content helpful or interesting and want to revisit it later.
>Get more saves by creating educational or informational content, how-to videos, advice or tips.

🚀 Shares indicate users found your content worth sending to their friends.
>Get more shares by creating relatable content, memes or quotes, or inspirational content.

💬 Comments indicate customer interaction and engagement.
> Get more comments by covering trending or controversial topics or asking questions and encouraging your followers to have conversations on your posts.

🛍 Sales are what all brands or businesses ideally want from Instagram marketing.
(you can track this via website clicks, phone call taps, direction clicks, and traffic sources via your website backend).

>Get more sales on Instagram by posting case studies, sharing your results and promotional posts where you talk about your offers.

Find this post helpful - make sure to save it to refer to later 💾

09/10/2023

Often businesses forget to talk about their OFFERINGS - and we're super guilty of that. 🙈

So, we thought we'd share a brief rundown of the services we offer, and how we can help your business grow with digital marketing.

🚀 We offer a mix of paid and organic marketing services, as well as some EPIC packages where we combine them both, to give you the most valuable marketing offer.

As your partners in the digital marketing space, we communicate openly and transparently and genuinely care about the success of your business. We take the time to sit down and discuss your business and marketing goals, and tailor our services to suit your brand.

So, do any of these services tick your boxes? Want to find out if we’re a good fit for each other, book a call with us to discuss your marketing needs: https://www.dashagency.com.au/ 📲

01/10/2023

We hate to say it.. but if you're not ticking all these boxes you may not be ready to work with an agency.

And if that's you, it's okay. Sometimes, the timing just isn't right to team up with an agency. Take your time to really align your mission, offering, and resources first.

Here's why these points are important!

✅ When we work with small businesses we ensure they are clear on their mission and offering as the 'why' behind your brand is fundamental and will help guide everything else when it comes to marketing.

✅ Having a reasonable budget in place is the fuel for your brand's growth especially if you want to invest in paid ads.

✅ High-quality content is vital when it comes to working with an agency. Whether you create it in-house or invest in experts, strong content that highlights your business or brand is a must.

✅ We get that as a small business owner, you may be short on time! That's where we come in to help. However, you will still need to set time aside to review and collaborate so the work going out is exactly how you envisioned.

✅ With the increase in marketing efforts comes more sales or inquiries. When we work with a small business we ensure they are prepared to handle the influx as the stress of not having the capacity is not fun for anyone!

✅ Lastly growth does take time. By trusting the process and allowing at least 3 months we are able to generate enough data to be able to tell if certain marketing efforts are working or are worthwhile.

Does your business tick all the boxes? Get in contact today to discuss how we can help you reach the next level.
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27/09/2023

Do you want to get started with SEO, but feel overwhelmed by it? 🔎

Between getting spammed by dodgy offers in your inbox and being deceived by shady agencies, SEO can seem pretty daunting.

We work with small businesses to demystify Search Marketing and ensure it works for them long-term.

Discover our Search Savvy package today, and get ready for quality sales through your website: https://www.dashagency.com.au/search-savvy📲

24/09/2023

If you're running lead gen ads swipe to see the the metrics you need to be keeping an eye on!
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19/09/2023

We’re not “just another marketing agency," and we don’t ‘do’ overnight success... but our approach to building out LONG TERM, SUSTAINABLE multi-channel strategies has generated results like:

🔥1.95 million in paid ad revenue for one client in 2022
🔥110x ROAS for a lead generation funnel on Meta Ads
🔥650 conversions with over 5.5X ROAS in 6 months on Google Ads

Turning your online efforts into effective strategies is easy with the right team and process. With dash. Agency (and my brilliant team of strategists, media buyers, copywriters, & designers) you’ve got both.

Let us take care of your digital marketing so that you can get back to doing what you do best – impacting the world and living your life with ease.

Click the link to apply! If we think you're a fit, I'll personally hop on a Zoom call with you to explore how we can help you reach those big goals.

https://dashagency.com.au/

18/09/2023

Metadata, not to be confused with Meta (the company that owns Facebook and Instagram), is essentially a description of data or information. 👩🏻‍💻

Metadata applies to multiple things and can be something as simple as the author, date created and file size of a word doc. It is just data that describes other data.

Why is this relevant to digital marketing? Because your website needs metadata to be able to tell Google what information a page has on it, so Google can then display it in search results to the right people.

Your meta title and meta description on Google provide a heading and a blurb about your website. If done correctly, your metadata can boost your relevancy and visibility in search results. It's also the first thing your customer will read when they find your website in search results.

Swipe through this carousel to learn more about metadata 👉

If your brand isn't being found on Google, or you're noticing a huge dip in website traffic, then reach out and let us help you increase your visibility and brand search-ability.

14/09/2023

Haveeeee you met Jessie? 🙋🏻‍♀️

Hi I'm Jessie. I'm one of dash.'s account managers and social media specialists.
As an account manager, I oversee half of our clients, managing the channels they're across, acting as their main point of contact, doing all the reporting and about 100 others things.

I studied a Bachelor of Business majoring in Marketing at the University of the Sunshine Coast, graduating in 2020. It was there that I fell in love with the power of social media marketing, and did an internship with a local marketing agency. I then used the skills I was learning at the time, to start freelancing whilst still studying, helping local businesses elevate their socials. 🤳🏻

I ran my own social media business for a few years, whilst also contracting for Lauren at her previous agency, LMF Marketing. Working from home with no social interaction however, was just not for me, so when Lauren took over dash. I jumped at the chance to join her new team.

I love working at dash. because we have such a great team environment where we can collaborate on ideas. We also have such a diverse range of clients to keep things interesting. Also having .coffee on our doorstep doesn't hurt.

Some fun facts about me:
🏴󠁧󠁢󠁥󠁮󠁧󠁿 I was born in England and moved to Australia when I was 3
✈️ I've been to over 30 countries
🎸I was in a rock band in high school called JEDI

I would love to hear more about you and your business. Introduce yourself in the comments below.

12/09/2023

Meta made $129.16 billion in advertising revenue in 2022 alone. Boosting posts can be one of the quickest ways for you help boost their bottom line... without impacting yours. 📈

They can provide some quick satisfaction by increasing your reach, but Boosting Posts lacks strategy, has no long-term purpose and honestly, can be a big waste of money.

Once you have a clear idea of your goals, and a proven offering, setting up a true Ads Campaign is sure to be more effective and drive returns for your business long-term. With them you can...

👉 test different audiences to see which perform best for you

👉 do clear split testing to trial messaging

👉 set up a proper funnel and nurture customers depending on their stage of the journey

👉 create custom Conversions and also custom Audiences (pulling from e-mail lists and more)

👉 get detailed insights in the performance, knowing what's working and what's not

AND you can still leverage your existing social media posts shared to your Instagram.

Go check out our recent Reel about Boosting Posts where we share a great tactic for your ad campaigns 👀

And save this for later. 💾

10/09/2023

Had a few false starts working with agencies? Want experts that really care about your business and campaigns? Read on 👇

Dash. agency is different…

❌ You won’t find us making crazy promises on results.

❌ We’re not a large agency focused on sales KPIs.

❌ You won’t be ghosted or left wondering what’s happening with your investment.

When you partner with us, you get…

✅ A partner who truly cares about your business and results.

✅ Your very own marketing department (without the big cost).

✅ A holistic approach to your digital strategy and long-term growth.

We’re just good people, doing great marketing, for awesome brands. Will you be one of them?

Discover our organic social and ads management services today: https://www.dashagency.com.au/contact

07/09/2023

Well, it's a year on since I took over DOM, and with so much change and so many new faces, it's time I reintroduce myself... 👋

I first started working for myself in 2018, and the very first business name was Porcupine Digital (it's a long story, but I did not like this name at all!). So in 2019 I rebranded to LMF Marketing and really ramped up my biz.

>> I'm actually active on again and sharing more BTS of life and being an agency owner, go check it out!

Last year I wanted to shift away from what calls the 'Hero' business model and into a true agency, I believed the acquisition of Dash of Milk would help with this change.

In the past 12 months, I have grown so much - and it has been such an incredible journey. I know every business owner can relate, but it never does end - there's always a new challenge to over come or opportunity to seize.

I really think small business owners are a special type of people 😂

And having grown my own business steadily over that past 5 years, it allows me to have rich, quality conversations with my clients - which I absolutely love!

dash. Agency is currently undergoing another metamorphis as I implement new processes and packages.

Feel free to say hello or ask me any questions, business owner to business owner. But to wrap up, here's 3 fun facts about me...

🏚️ my partner and I have been renovating our home for the past year, and I've spent too much time this year plastering and painting!

🐦 I really love birdwatching and am currently addicted to playing Wingspan.

✨ I'm very into my woo and love meditation, kinesiology, breathwork and oh so many more things in this realm!

Thanks for listening!