Smorgasbord Creative

Smorgasbord Creative A strategic design consultancy that loves to create good brand stories.

-That time we deployed an army of 2,000 robots. 🤖-A top Sydney-based neurosurgeon had recently mastered the Da Vinci Sur...
24/02/2026

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That time we deployed an army of 2,000 robots. 🤖
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A top Sydney-based neurosurgeon had recently mastered the Da Vinci Surgical System, a robotic platform offering unrivalled control and precision in the operating theatre. To spread the word, we masterminded a mail-out campaign that would put a vintage tin robot in the hands of every GP in the Sydney metro area. This involved sourcing 2,000 of the cute little buggers, then getting them from Shanghai to Port Botany. Luckily this happened without incident – except for that day our freight forwarding company couldn’t confirm where our container ship *was* exactly – “hmm, maybe it’s at the bottom of the East China Sea...”. Thanks to Bluetougue International, Heroprint and COJO Mailing Services for your great work behind the scenes.
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-Entering the flow state with Cliff. 🌊 Cliff Kimber is a thoughtful business coach and writer based in the UK. We’d like...
17/01/2026

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Entering the flow state with Cliff. 🌊 Cliff Kimber is a thoughtful business coach and writer based in the UK. We’d like to congratulate him on today’s release of his new book ‘Born to Flow’, published by Routledge. Smorgasbord developed the book’s diagrams in collaboration with Cliff; it was a satisfyingly chewy exercise to find the best visual metaphors to express subtle concepts and help the reader engage fully with the book’s themes.
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It’s a wrap!2025 was the year we- moved into a new studio- welcomed new clients from Canberra, New Zealand and the UK- d...
23/12/2025

It’s a wrap!
2025 was the year we
- moved into a new studio
- welcomed new clients from Canberra, New Zealand and the UK
- delivered 7 brand identity projects (and 200+ new logo files)
- cut 46 promotional videos
- jumped the fence at White Bay Power Station
- finally learned how to spell ‘Poulenc’
Big thanks to all our fantastic clients, suppliers and collaborators. Hope everyone has a relaxing break and see you in 2026!

New brochures for Sydney Philharmonia Choirs 💛-After three happy years of work with SPC, it was time to reboot the conce...
15/12/2025

New brochures for Sydney Philharmonia Choirs 💛
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After three happy years of work with SPC, it was time to reboot the concert branding. A new slim, flared-serif typeface for titles. A soft, grainy, textural treatment for images. All to evoke the passion and poignancy of 2026’s program of works.
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Thanks as always to Simon Crossley-Meates (), the Choirs’ unsinkable Marketing Manager, for being such a canny collaborative partner.
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Credits:
Design: Anthony Tone Bullen / Smorgasbord
Copy & Editorial: Yvonne Frindle / frindley.net
Choir Photography: Keith Saunders /
Print: Martin Lennard / Immij NSW

That time we ended up in Tonga. 🇹🇴-Smorgasbord designed the original branding for Oreana Financial Services, who began a...
26/11/2025

That time we ended up in Tonga. 🇹🇴
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Smorgasbord designed the original branding for Oreana Financial Services, who began as a boutique outfit helping to manage the wealth of clients in Australia and Hong Kong. Some years later Oreana became a major sponsor of the Tongan national team for the 2017 Rugby League World Cup. Tonga performed brilliantly, making it to the semifinals. Mate ma’a Tonga!*
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*Die for Tonga!
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Our latest branding project takes to a new stage.-Snow Concert Hall is a world-class, 936-seat music venue, uniquely si...
18/10/2025

Our latest branding project takes to a new stage.
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Snow Concert Hall is a world-class, 936-seat music venue, uniquely sited within the grounds of Canberra Grammar School. SCH is the newest venue of its kind in Australia – and is now poised to lift its profile with audiences and performers, both at home and internationally.
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SCH’s reputation for superb acoustics became our starting point for developing flowing ‘soundwaves’ in ochre and gold, reflecting the palette of the Hall’s interior. Their sinuous, textural quality found their way into the new logo for the Hall as well as the look-and-feel for their 2026 season of performances.
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Big thanks to the irrepressible de la Vega sisters – Artistic Director .flautist and Operations Manager – for their vision and tenacity.
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Marrickville, NSW
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