Wright Social

Specialising in social media for agribusiness - a resourceful and nimble team of social media experts. We do this in a way that is authentic to your brand.

We are a nimble and resourceful team of social media experts specialising in Facebook Advertising. We're also down-to-earth country people with roots in farming and the great outdoors. We believe that when the right products meet the right people, businesses grow. Our mission is to help businesses operating across Agri, Rural and Outdoor Sporting industries to increase sales by connecting their solutions to the right people using Facebook Advertising. Our clients are our partners; they’re people who share our same values and enjoy working as one team. Key services:
Facebook Advertising Strategy
Don’t pour more money into the Facebook black hole. We can help you pull together a strategy that sees a measurable and consistent uplift in your monthly leads and sale results. Facebook Ad Management
Getting consistent results from Facebook Advertising is no mean feat – Facebook is a moving beast. With a trained eye and daily check-ins we keep your advertising spend on track, generating results day-in and day-out. Facebook Community Management
Because 87% of clients will check a business page to see if your website and social media are consistent we make it our mission to be on the front-foot with community management for our clients. We create stories that customers seek out, identify with and are motivated to share with others, thus growing your fan base. We monitor dialogue, engage in dialogue and track results.

21/09/2026

Grain growers are mid season and already thinking about harvest and next year. 🌾

How will you show up at the Henty Field Days in a way that talks to the decisions they are thinking about?

Here are three tips for creating content that clearly shows your relevance without making it come across like a sales pitch.

👏Start with the decision, not the product
🚜Show the product in practice (walk around the machine, show and tell, customer conversations and examples to explain where it fits in and adds value)
❓Answer the questions growers are already asking (and if you don’t know the questions they are asking, there is your homework!)

Then, capture, edit, post and tag Henty Machinery Field Days

P.S don’t forget to go see the team at Agrifac Machinery B.V. 👌

NSWGrains

15/09/2026

Your team sees what customers actually need. They’re in the paddock, at the shed and on the phone. They hear the objections, the issues, the daily problems farmers face. That’s gold for social media but only if it gets captured and communicated in a way that filters the sensitive from the “ok to use.”

The gap isn’t laziness. It’s clarity. Most business development staff who are on- the-ground don’t know:
• What content you actually need or could be helpful
• Why you need it
• What “good” looks like
• When to capture it

Make sure they know the expectation and have the right tools in hand to ensure a quality social media pipeline.
We work with agribusiness teams across the country every day, showing them exactly what to capture and why, then turning it into content that
that adds value in more ways than one.

10/09/2026

You do not need to have the answers. You just need to be there.

Ask R U OK? Any day. R U OK?

?

28/08/2026

Our favourite view this time of year - we’re loving seeing the canola crops pics coming in from across our clients.

20/08/2026

Some office views are better than others. ☀️

Watching the sun go down over station country. No signal. No notifications. Just what we need sometimes.

12/08/2026

Best colour red you'll find in August. 🌺

With good rain across parts of the SA outback, Sturt's Desert Pea is doing what it does. South Australia's floral emblem doesn't ask for much. Just water, sandy soil, and a bit of patience. Have you spotted any out your way?

07/08/2026

EKKA turns 150 this week - grab your phone, not your camera crew

Raw, single-take content often beats polished video in the Story placement.

Grab videos from on the ground, from your unique perspective, think stock, crowds, faces, wins, behind-the-scenes (rather than waiting on produced content for Stories) you’ll find a keen following on your Stories across the week.

Authenticity, as it happens and timeliness is what you’re aiming for.

Now show us what you got!

06/08/2026

Someone's out checking the mob this morning. ☁️

What's keeping you busy on farm this week?

30/07/2026

No more sitting and wondering.

What “Search Console For Socials” looks like:

• Exact queries, revealed
• Clicks and impressions, tracked
• See which posts pull weight
• Borrow the words that work

Google’s been indexing your social posts for years. That part isn’t new.

What’s new: Search Console now lets you connect your profiles YouTube, Insta, TikTok and X and see exactly what’s getting you found. The exact words people typed before landing on your post. Which posts are pulling their weight in search.

Address

276 California Road
McLaren Vale, SA
5172

Website

http://www.wrightsocial.biz/

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