01/12/2025
Hmm Tattoos. One my favourite brand identities I have worked on thus far.
This brand lives in the space between curiosity and ritual. Think dark academia experienced by the smell of old books, comforting chill from old brick walls. Casings lined with pinned butterflies, and the quiet authority of skulls gathered from creatures long gone. Waxy candles pool into warm shadows as their smell fills the room, while golden trinkets catch the light from the fire like small spells. Soft, velvet couches and dark, ornate wallpaper create a world that feels intimate, long-lived, and a touch enchanted.
It’s eclectic by design.
An alchemy of oddities, textures, and timeworn beauty.
Witchy academia woven with a collector’s eye.
A brand that draws you in not with perfection, but with mood, mystery, and the strange elegance of things meant to be discovered, not displayed.
Here, the atmosphere is the identity. Eerie and spooky in the most magnetic way.