24/06/2021
It’s the dream of content creation – massive exposure, viral social media and lifelong customers! Consumers today live on their devices, so tailoring your live brand experience for social media can see a local community based event reach massive, even global audiences.
Here’s how some of the best in the world do it. In 2015 Carlsburg erected a giant poster at a London brewery that read “Probably the Best Poster in the World” – with a free flowing beer tap available to eager customers. It drew massive crowds and people shared pictures far and wide on social media. PR companies picked it up as news and the brand drew massive global exposure as part of a year long marketing campaign.
