Ebony & Salt

Ebony & Salt One single touchpoint for your outsourced marketing strategy, content creation and implementation.

When was the last time someone challenged your marketing strategy?Internal teams are close to the brand, which is powerf...
04/06/2026

When was the last time someone challenged your marketing strategy?

Internal teams are close to the brand, which is powerful. But proximity can create blind spots. Messaging becomes familiar, which leads to assumptions going untested. Opportunities get missed.

An external partner brings fresh eyes and thoughtful questions. The kind that feels slightly uncomfortable at first, but are purposeful and lead somewhere useful.

Often, it’s not just about doing more marketing, it’s about seeing things differently and doing the right marketing for your business.

If you’re open to a few considered questions about your current marketing, we are always up for the conversation.

Trying to stay on top of SEO, advertising, content, eDMs, and analytics without a marketing team? This is where many sca...
21/05/2026

Trying to stay on top of SEO, advertising, content, eDMs, and analytics without a marketing team?

This is where many scaling businesses start to feel stretched. Marketing becomes a patchwork of “whoever has time” and “let’s just try this”. A few posts here, the odd boosted add, disjointed messaging written by different people. The results are inconsistent to say the least.

The challenge isn’t effort. It’s depth and capacity. Your customer service rep might be brilliant with people, but what works on their personal socials doesn’t necessarily align with a considered LinkedIn strategy aligned to your brand.

Outsourcing gives you access to a team of marketing specialists who stay focused on the job, and without the overhead of five different communications roles. Strategy, ex*****on, and optimisation work together, rather than competing for attention.

Instead of juggling marketing tasks in the small amount of spare time you have, you gain a combined marketing engine designed to support your business growth.

If your marketing feels a bit of a mess, the problem might not be motivation or intent, but resourcing. Chat to us about how we’re helping solve that for our clients.

Spending on marketing, but not entirely sure what is working?Scaling businesses often rely on experimentation without a ...
07/05/2026

Spending on marketing, but not entirely sure what is working?

Scaling businesses often rely on experimentation without a clear framework:

You have a crack at the good idea that Kevin in spare parts has (that came from his next-door neighbour, who’s studying marketing).

You jump on board with the next AI software platform that you’ve heard lots about, and that promises to make your content amazing.

Or you spend up on boosted ads that get impressions, but don’t seem to bring in any more work.

None of it is reckless, it’s just unstructured and budget disappears quickly when strategy is unclear.

Outsourced marketing should not mean gambling. It is about knowing what you are testing, why you are testing it, and what success will look like to your business.

With the right marketing partner, every dollar invested has a purpose. Data guides the marketing decisions and activity, leading to a reduction in wasted budget.

Are you investing in marketing… or hoping for the best?

There’s a lot of noise around AI in marketing right now. Much of it’s useful. Some of it’s… enthusiastic.In reality, mos...
23/04/2026

There’s a lot of noise around AI in marketing right now. Much of it’s useful. Some of it’s… enthusiastic.

In reality, most SMEs don’t need a revolution. They need clarity, focus and a few smart tools that make life easier.

In our latest article, we share 7 practical steps to building a modern marketing strategy in 2026.

Yes, we talk about AI. But we also talk about:

Clear goals
Deep audience understanding
Websites that work properly
Tracking the numbers that actually matter

AI can speed things up. It can’t replace your experience or judgement.

If you’re trying to build marketing that feels steady and strategic rather than reactive, this one’s for you.

Read the full piece here: https://bit.ly/4uAXlzk

09/04/2026

Your revenue has doubled. Your marketing capacity has not. It’s a common tension in many growing businesses.

Growth creates pressure. More customers, more products, more competition. Yet the marketing resource often remains the same, and is probably already at capacity.

Hiring solves it eventually, but hiring takes time, budget, and commitment.

Bringing in experienced external marketing support can give you capacity quickly, without locking you into another full-time role.

Sometimes we all need a little bit of an extra helping hand. Gives us a shout if you could.

Running an SME right now is exciting and exhausting in equal measure.You’re managing growth, people, cash flow and somew...
26/03/2026

Running an SME right now is exciting and exhausting in equal measure.

You’re managing growth, people, cash flow and somewhere in there… marketing.

So we’ve pulled together 7 practical steps to help you build a marketing strategy that actually works in 2026.

No fluff.
No chasing every new platform.
No treating AI like a magic wand.

Just clear goals, strong positioning, a website that works for humans and algorithms, and a simple reporting rhythm that keeps you on track.

If you want marketing that supports your business rather than drains it, this is a good place to start. Read it here: https://bit.ly/4uAXlzk

Sticking to theme with our three-month delayed catch-up! Last week, the Ebony & Salt team finally came together for some...
20/03/2026

Sticking to theme with our three-month delayed catch-up! Last week, the Ebony & Salt team finally came together for some fine dining and wining at Il Solito Posto.

We had an amazing time chit-chatting away and admiring our brand-new personalised notebooks.

P.S. Best pasta ever!

What did you ask Santa for? A new strategic marketing plan? ;)

14/10/2025

Many companies will blame “poor reach” or “the algorithm” when their content doesn’t land. In reality, most content fails because it talks at people, not to them.

At Ebony & Salt, we’ve learned that the best content marketing isn’t about producing more, it’s about creating what genuinely connects.

In our latest blog, we explore how smart content marketing builds trust, authority and (most importantly) business results.

If you’re rethinking your approach to content, this one’s worth a read.

https://www.ebonysalt.com.au/news-and-resources/content-marketing

The Ebony & Salt team have come together for Christmas in July, in September! Shows how hard our diaries are to coordina...
29/09/2025

The Ebony & Salt team have come together for Christmas in July, in September! Shows how hard our diaries are to coordinate. 😆

We had a lovely time sipping cocktails at GoGo Bar, and wining and dining at Chin Chin, before heading to Philippe for some scrumptious dessert.

Great to catch-up with everyone and bond over the events of the year so far, see you again in December!

Have you received a marketing plan that ultimately left you feeling more confused than when you started? Applying below-...
22/04/2025

Have you received a marketing plan that ultimately left you feeling more confused than when you started?

Applying below-par marketing strategies will leave your audiences scratching at their heads.

At Ebony & Salt, we ensure that you, and your customers, aren’t left feeling this way. Creating an effective marketing plan is in our DNA.

Read more: https://ow.ly/Q9eb50VF5Xy

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