SZN Social

24/04/2026

If you want to differentiate in 2026 you need this thing

🧚‍♀️ Brand Lore 🧚‍♀️

🔗 New episode of Trend SZN out now on Spotify - link in bio

22/04/2026

Help me decide 😭

16/04/2026

🎧 Tomorrow on the pod - had their Hill Star boots worn by to last week

We’re doing another marketing roundup episode on Trend SZN!

The best marketing and social content from brands this week.

New episode of Trend SZN podcast drops Friday on Spotify

🔗 Get new eps in your inbox weekly - subscribe to the newsletter via link in bio

08/04/2026

Founder content 100% increases sales and this is why.

🎙️ from our ‘How fashion brands become cult obsessions’ podcast with last year.

A lot of founders know they need to show their face in content and take their audience behind the scenes.

But very few actually understand *why*.

What is the mechanism happening between founder content and the audience that makes the viewer more likely to buy?

Understanding the psychology of consumers and how they react (often subconsciously) to certain types of content is critical to developing a content strategy that converts.

This is a big part of our strategy process - taking proven human behaviour principles and applying them directly to content.

We’re not just copy pasting template strategies copied from other brands.

Or getting Chat GPT to come up with a generic list of content ideas ‘for a fashion brand’

We do real research to get inside your actual target audiences head so we can approach your content and marketing from their perspective to understand what effect it’s going to have on them.

Because when you start to see your audience not just as a follower number but as real people, reacting in real time to your content?

Content will start to feel a whole lot easier

And the results will become a whole lot more consistent.

If you feel like you’re posting founder content but it’s not connecting with your audience or leading to sales?

It might be time to do strategy.

[email protected]

26/03/2026

12/03/2026

The ‘fake apology announcement’ is a terrible engagement tactic 💀

Just because something is trending on social media

Does not make it a good idea

The current trend of brands posting fake apologies and company announcement carousels?

Is one of them.

DO NOT DO THIS.

Any time you manipulate or trick your audience into doing something for your benefit

You’re eroding brand trust.

And trust is the MOST critical thing a brand needs from consumers.

It’s also the hardest thing to build and the easiest to lose.

Don’t ever undermine trust with your audience for a quick engagement win.

If this is where your current engagement strategy is at?

It’s time to get a real strategy.

Get in touch with - [email protected]

11/03/2026

What started out as an organic collab with turned into a shared worldwide community

When (Sam McKeon) started Melbourne streetwear brand over a decade ago

He didn’t know how marketing was ‘meant to be done’

So, he just followed his passions instead

And started collaborating with up and coming music artists and bands as a way to stay connected with an industry he loved.

It started out simply

Giving artists free product to wear for gigs in exchange for posting content on socials wearing it and tagging them.

And then evolved into making co-branded merch for albums and tours.

And eventually hosting their own gigs, parties and festivals.

The organic relationships built within the music industry have been a huge part of Billy Bones brand community growth.

And continue to be a big part of the community-led culture and experience of the brand.

Billy Bones have the secret sauce when it comes to building super loyal fans

and Sam shared exactly how they’ve done it in our conversation late last year.

This was such a great episode, I’m resharing the highlights for this weeks pod.

🎙️ New Trend SZN ep out Thursday (link in bio)

19/02/2026

🎙️ New ep out now: brand launch budgets!

How much do you need and where should you spend it?

We’re breaking down:

• Key brand foundations and marketing components you need for a successful launch

• Must haves vs Optional marketing

• Different budget tiers and what to invest in for each one

🔗 Listen to the new ep of Trend SZN podcast - link in bio

13/02/2026

🎙️New ep: How to build launch hype like Hollywood

Building hype and anticipation *before* you launch a brand or product is critical to its success.

The question is, though

How do you build hype before a launch??

Well, strap in

Because you’re about to learn from the masters of hype

Hollywood 🎬

We’re breaking down the exact formula Hollywood uses to generate enormous global hype for blockbusters like

And how you can apply this same formula to a brand or product launch.

From the role attaching a movie to big names like and plays

To the leaked paparazzi BTS on set of

To the co-star narratives outside of the film

To the MANY pieces of the press tour

This is a step-by-step guide to building hype before a launch

If you want to have people lining up around the metaphorical block to buy from you.

Not launching right now?

DONT SKIP THIS

Because, ultimately, this is a masterclass in generating brand awareness and building a super engaged audience.

👂Listen to the latest ep of Trend SZN on Spotify now

Link in bio

04/02/2026

🎙️ New ep out - 4 common launch mistakes brands make

Kicking off the Product Launch Playbook series for Feb

Starting with the mistakes to avoid that could tank your launch (or your whole brand)

Every podcast episode this month I’ll be sharing practical tips and how-to’s to launch your brand or product like the pros.

👂Listen to Trend SZN podcast on Spotify - link in bio