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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm

BobbyMac, Melbourne (2026)

Name: BobbyMac
Address: Melbourne, VIC, AU
Telephone: +61493098921
Rating: 5

We help brands pursue their purpose, step into their potential, and have a bigger impact in the world through design.

28/08/2025

Today marks 10 years since I moved to Melbourne ☺️

Hi there 👋 I’m Hayley, founder and creative director of Bobby Mac Design. A now, not so little studio I started back in 2015, inspired by my very talented grandparents. Bobby (a creative engineer) and Mac (who designed the original Smith’s Chips logo and packet. True story) 🥰

A decade ago today, I packed up my life on the Central Coast, NSW (after 22 years there) and moved to Melbourne. Watsonia, to be exact – it looked close to the city on the map 😉. I was jobless, ambitious. Some would call it brave, I would call it naïve 😅

After a few months of living that Centrelink life, and plenty of mistakes running my own freelance gigs, I finally landed a graphic design role at Australia. That opened the door to working with amazing brands like and ), before taking the leap to go solo in 2018.

Since then, I’ve worked with around 80 brands (and their sub-brands), with many clients sticking around for 4+ years. and I are celebrating 6 years together! My brand baby has seen many lives 💚. About 85% of Bobby Mac’s work comes through referrals (good news travels fast!) and I’m proud to be the design wingwoman for so many incredible businesses – from start-ups to established names.

I’ve always believed that good design lasts – and I’m chuffed that many of the brands I’ve worked on are still going strong 5+ years later, evolving and growing with their markets.

So when people ask me, “what exactly do you do?” … the truth is, a lot! Strategy, creative direction, design, marketing, wrangling the business side, winging it, and cheering on my clients like they’re my own team.

I’m not usually one for tooting my own horn and my introverted side tends to find it hard to take a compliment but I am bloody proud of what I have acheived over my 12+ years of my career, I don’t often stop to celebrate. But today, I’m bloody proud. Of the brands I’ve helped shape, the people I’ve met, and the businesses I’ve grown alongside.

Thank you to every single one of you who’s been part of the journey so far. Here’s to the next decade 🥂

– H. x

02/05/2023

→ Branding project for
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Lush living for urban spaces.

J’Adore Botanique, with the literal meaning of love botany, helps customers and designers alike to create lush indoor oases with their beautiful selection of plants and homewares to furnish any residential or commercial space.

We pulled inspiration from variegated plant species, in particular the Rubber Plant and Pink Princess Philodendron. Both are beautiful, a little rarer or more exclusive and hosts an array of complimentary hues which worked perfectly as a brand colour palette.
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SCOPE OF WORK
Brand Strategy
Brand Identity
Packaging Design
Copywriting
Brand and Marketing Collateral
Social Media Design

INDUSTRY:
Retail

LOCATION
Melbourne, Australia

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““After looking at your presentation, I fell in love .”
“Thank you so much. We can see the thought and expertise you have bought. I think you nailed it. And you were incredibly thorough in all areas of branding.”

Shane, Director
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21/06/2022

→ Packaging design for
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A mindfulness studio helping people find peace, purpose and perspective.

We worked closely with the founder, to dress her authentic essential oil blends in equally authentic packaging.

Our goal was to replicate the luxurious mindfulness practice through the physical finishes and design of the packaging. We did this by leaning into that multi-sensory experience with lightly textured cardboard boxes, embossed and gold foiling and custom hand illustrations that wrap around the boxes. When you open the box you are greeted with a burst of aroma and colour on the inside the box.

We opted for clear labelling on the bottles themselves so the beautiful botanical oils inside can remain the hero. But also look stunning when on show.

Clever packaging design has the power to get your products off shelves and into carts. We have the insider know-how to make that happen. Send us a DM or get in touch. Link in bio.

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We've been creating together since:
2018 - Present

Scope of work:
Brand Identity
Creative Direction
Packaging Design
Product Photography
Website Design
Print & Digital Collateral

Industry:
Health & Wellness

Website:
mirosuna.com.au

Location:
South Melbourne, Australia
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📷 Photography by

20/06/2022

→ Kind words from Siu-Mei, Brand Manager
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“The Bobby Mac team is an incredibly talented team we’ve had the privilege of working with for many years! They take all of our briefs and turn them into something even better than what we could have imagined.

What we value the most is how much they push us creatively - they challenge us when things aren’t quite working and always reimagine how we’re approaching design to ensure we stand out and remain at the forefront of what we do.

They love a challenge and no challenge is too big for them. They’re an extension of our team and we couldn’t do what we do without them!

Thanks, Hayley for continuing to elevate our brand and for helping bring our vision to life.”

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We've been creating together since:
2019 - Present

Scope of work:
Brand Strategy
Brand Identity
Packaging Design
Website Design

Industry:
Personal Care/Retail

Product:
People and planet-friendly personal care products

Website:
thetomco.com

Location:
Melbourne, Australia
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01/06/2022

Hi I’m Hayley 👋

Your creative design partner and head creator of things at BobbyMac Design.

In my 10+ year journey from solo freelance graphic designer to BobbyMac boss lady, I’ve grown a lot. But my north star hasn't changed—I'm still about building brands that matter. They’re the kind of brands you fall in love with for their personality, soul and substance.

As a designer, I obsess over detail, but not until the big picture is clear. Because building a memorable brand takes strategy, insight and intention. Pretty colours alone won't cut it.

In our creative studio, I stay connected to every client project. Honestly, I don't want to ever get off the tools (tried that—was miserable). So if you choose to work with BobbyMac, I'll be your primary go-to for design chats and be on your case, asking alllll of the questions to dig just a little (or a lot) deeper into why you do what you do.

I can't wait to learn more about you and help your brand bloom.

H. x

Address

Melbourne, VIC

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm

Telephone

+61493098921

Website

http://www.bobbymacdesign.com/

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