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Giant Leap Marketing We find what’s draining your Google Ads budget, then fix it.

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Free Reality Check Email Course ↓
www.giantleapmarketing.com.au/get-google-ads-reality-check

14/08/2026

🚨 Google is changing how bidding works on August 17, and there’s a lot of worry about it in the ads world right now.

The short version. If you’ve set a target for your ads, like a cost per lead or a return on ad spend, Google will start holding your campaigns closer to that number instead of letting them swing above and below it.

The worry is that campaigns which have been beating their target will stop doing that, and money gets left on the table. For large accounts that consistently outperform, that concern is fair.

But most accounts I see aren’t consistently beating their target. They’re bouncing around it. Some of that is seasonality and sales periods, which you learn to expect over time. The rest isn’t always as predictable.

If your campaigns are sitting right on target, or below it, this probably isn’t the thing to worry about this week. A campaign that behaves predictably is one you can actually make decisions with.

❓ The question worth asking before Monday: is the target you set months ago still the number your business needs today?

👉🏻 If you're not sure what your campaigns are actually doing, our DMs are open.

—Crystal

Two businesses can bid on the exact same keyword and pay completely different prices per click.Budget isn't the only fac...
10/08/2026

Two businesses can bid on the exact same keyword and pay completely different prices per click.

Budget isn't the only factor. There's also Quality Score, Google's measure of how relevant and useful your ad really is.

Landing page experience is a big part of that score, and there's more to it than just relevance.

Swipe through for how it actually works.

👉🏻 Open your keywords in Google Ads and add the Quality Score column. What's the lowest number you can find?

I recently taught a room of women business owners how their Google Ads accounts actually work.Some hadn't touched Google...
06/08/2026

I recently taught a room of women business owners how their Google Ads accounts actually work.

Some hadn't touched Google Ads yet. Some had tried it and didn't get the results they wanted. A few were running it right now, flying blind and not sure if any of it was actually doing anything.

Different starting points, same room.

They took notes like it mattered and asked smart questions, the kind that come from genuinely looking closely at your own account.

Wherever you're starting from, you're allowed to ask the basic question, the one you assume everyone else already knows the answer to. I'd always tell you to start there anyway.

What's something about Google Ads, or your own account, you'd want to know more about?

—Crystal ✨

Did you know you can see exactly what someone searched before they clicked your ad?It's called the Search Terms report. ...
05/08/2026

Did you know you can see exactly what someone searched before they clicked your ad?

It's called the Search Terms report. Every Google Ads account has one, and most business owners have never opened it.

You'll often find searches in there that have nothing to do with your business. That's wasted spend, hiding in plain sight.

Swipe through for what to check and the fix.

Not sure where to find your Search Terms report? 👉🏻 Grab my free Google Ads Reality Check at giantleapmarketing.com.au/get-google-ads-reality-check

31/07/2026

I taught a room full of women business owners recently. The topic: what Google Ads actually needs to work. Not the version your Recommendations tab keeps pushing. The real one.

3 things we covered:
🚀 Whether your conversion tracking is telling you the truth about what’s working
🚀 Why automated bidding doesn’t work for small budgets
🚀 Where the money leaks out: broad match, search terms you never meant to pay for, and no negative keyword list

It's all there in your account once you know where to look, and most business owners were never taught any of it.

💡Sound familiar? If you want clarity on your own account, start with the free Google Ads Reality Check. 5 questions, about 5 minutes.

Prefer to dig deeper? A free 5-day email course comes with it, taking you into your account one check a day.

👉🏻 giantleapmarketing.com.au/get-google-ads-reality-check

If you've been running Google Ads for months and still can't tell whether it's working, you're not alone.These are the 3...
13/07/2026

If you've been running Google Ads for months and still can't tell whether it's working, you're not alone.

These are the 3 things I check first in every account I look at. More often than not, one of them is exactly what's driving the problem.

Swipe through and see if any of it matches what's happening in your account. Then comment and tell me which one you found.

➡️ If you're not sure where to look, I offer free, no-pitch strategy calls for a second set of eyes on your account. Link in bio.

Tags: Google Ads Tips, digital marketing help, small business ads, ad strategy

10/07/2026

Auto-bidding doesn't fix a messy account, it just spends the mess faster. 😬
Part 2: the other two things I check after conversion tracking — auto-bidding and keyword match types.
❗Quick tell: no brackets or quotes around a keyword means it's broad match, and that's often where budget quietly leaks.
➡️If this sounds like your account, I do free strategy calls, no obligation. Link in bio.

09/07/2026

⚠️ Wasted ad spend almost always starts in the same place: broken conversion tracking. It's one of three things I check first in every underperforming account.

Part 2 covers the other two: auto bidding + keywords. Follow along so you don't miss it. ✨

We audited an account spending $10k a month. Nearly $8k of it was going to searches with no relevance to the business, e...
01/04/2026

We audited an account spending $10k a month. Nearly $8k of it was going to searches with no relevance to the business, every month, because of three easily fixable mistakes.

>> Swipe through to see 3 mistakes that will drain your budget. And if your account needs a closer look, DM us the word AUDIT for a free review of your ad strategy.

I had a client who went all in on Meta. Massive budget, beautiful creative, a flood of new awareness. Sales were on fire...
16/03/2026

I had a client who went all in on Meta. Massive budget, beautiful creative, a flood of new awareness. Sales were on fire until they realised that their overall ROI had taken a huge hit.

The problem? They were so focused on planting the seeds (adding $$$ to Meta) that they didn't scale their Google Ads to match. And when you create a wave of awareness on social, people head to Google to search for you later. If your campaigns aren't ready for that volume, things unravel quickly.

🚀 The crop rots: you've paid to plant the seed on Meta but you're not showing up on Google when the customer is ready to buy. That’s $$$ left on the table.

🚀 Competitors jump the fence: you paid for the awareness, but if you're not bidding on your brand terms someone else will reap your harvest.

🚀 Your blended ROAS sinks: Meta is the expensive first touch. Without Google conversions to balance it out, the numbers stop working.

👉 Have you ever scaled one channel without realising it would put pressure on another?

If you’re planning a big Meta push, make sure your Google safety net is ready first. My DMs are always open if you need to chat ☕



*Photo by Peter Burdon on Unsplash

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