Tonu Connect

Tonu Connect Tonu's mission is to strive to achieve excellence in online marketing campaigns by empowering, enabling and maintaining true data driven results.

An oldie but a goodie ❤5 of my favourite ways to use Facebook Ads 🙌1. Generate more email leads! Email addresses are lik...
19/01/2022

An oldie but a goodie ❤

5 of my favourite ways to use Facebook Ads 🙌

1. Generate more email leads! Email addresses are like a digital marketers gold. You can do so much with an email address! Retarget, send automatic emails with product or service updates, find people that Look like your ideal customer.. the list goes on!

2. Retarget anyone who has been on your website, abandoned cart, get them back on your website and converting 🥳

3. Drive high quality traffic who are likely to make a purchase directly to your product pages.

4. Serve ads to people who have literally been into your physical store 🤯 location targeting is a pretty cool thing and super relevant to lots of serviced based businesses.

5. Reach people who have never even heard of you, but are into what your selling and turn them into your newest customer. How do we know what they are into? The content they look at and what they like.

Tell me in the comments have you done any of these things with your Facebook Ads? 😍 or are you thinking about starting?

The magic wheel of optimisations.. dunn dunn dunnnnn! Check it out 👇If your Facebook Ad is outside the learning phase it...
26/09/2021

The magic wheel of optimisations.. dunn dunn dunnnnn! Check it out 👇

If your Facebook Ad is outside the learning phase its a good time to consider how to optimise your ads to make the most of your budget 💰

How?
Check the CPR at an ad level. Typically ads can be more expensive at first and then level out as Facebook learns.

If your outside that learning phase its a good indication on whether your ad will be lower cost + high result.

After your ads have received a number of impressions, your ad relevance score will be visible, if its "below average" check your budget (that you have enough for learning and testing), that your audience targeting is not too broad or narrow and its people who would be interested in you.

Last but not least, check over your creative and copy and make sure its catchy!😁

Your ad will then go back to that learning phase and if you have got it all down you should see better results, lower cost and a high ad relevance score 🙌

Save this post for later!

Eeeek are you doing these things with your ads?? 1. Lack of clear objectives is a killer. The first step to achieving su...
22/09/2021

Eeeek are you doing these things with your ads??

1. Lack of clear objectives is a killer. The first step to achieving success in any marketing campaign is to have a measurable objective. Make sure you create objectives that meet your current business needs. I.e more sales, more website traffic, more brand awareness.

2. Poor audience targeting. There's so so many Facebook users, if you're targeting is all wrong your ads might get lost among a huge about of content that is updated on Facebook daily.

3. Using the wrong ad type. Choose from a single image, a video, a carousel, an instant experience... but you need to be clear about your audience to use the right one. Really you need to know which one is going to work best for your objective.

4. Don't abandon your ads! Its important to analyse your ads DAILY. If you don't monitor and optimise, how do you expect it to work...

5. Don't make it just about a sale. No one likes the pushy car sales dude. Don't be that guy. Consider creating ads that build trust.

6. Lack of clear value proposition. Uhm what are your customers getting out of it? You need to show your potential customer the value you bring and the benefits they can get out of your service.

Save this post for later for reference!

Do you have a plan for your businesses advertising for Christmas? 🌲Can I tell you, if you don't its time to start thinki...
19/09/2021

Do you have a plan for your businesses advertising for Christmas? 🌲Can I tell you, if you don't its time to start thinking of how you are going to tackle the biggest shopping time of the year.

Something else I can tell you? The big corporate companies think about this stuff back in July 🤯

Something else? Your competing in the same place as them with maybe a fraction of their marketing budget. 😶

What else? People are buying their Christmas gifts earlier and earlier in the year. Shopping behaviour has drastically changed.🎁

So what do you do?

💢 Start building audiences now with your ads that you can retarget to in the busy shopping periods.

👉This means your target audience is waiting and ready for you to serve your ads to, and as an audience who has already seen your business once before they will be more likely to purchase later. Meaning your budget will go further despite competing with bigger brands.

Then...
💢Start your retargeting ad campaigns a bit earlier than the bigger companies, why? Because the more people advertising all at once, the higher the cost of your ads will be overall.

👉This also helps you cut through the noise earlier than other businesses who leave ads to the last minute.

If you haven't considered Christmas advertising and what to do yet I STRONGLY encourage you start now.

Need help? I have 2 1:1 training spots left for October/ November and thats all. ❤

Bit lost on what to even try when it comes to your Facebook Ads strategy? Here are 3 things you can start doing today 🙌1...
17/09/2021

Bit lost on what to even try when it comes to your Facebook Ads strategy? Here are 3 things you can start doing today 🙌

1. Convert a piece of already awesome content into a video that conveys a solution to your ideal audiences problem. Focus on serving your potential customer.

2. Conversion based ads to a retargeting audience ❤

3. Think about how you can build a community beyond Facebook full of people advocating for your business.

Swipe across to read about each!

Comment a 👌 if you are going to try one of these strategies.

New start up business & struggling to get sales? 😬We talked about the advocacy phase of digital marketing briefly in the...
06/09/2021

New start up business & struggling to get sales? 😬

We talked about the advocacy phase of digital marketing briefly in the live the other night, this is all about having your customers be your biggest advocates for your brand 🙌

One of the best ways to use your client reviews from your brand advocates is to build social proof with your ideal audience.

In other words? Those written reviews saying how awesome your product / service or brand is? Use those as your Facebook Ads! 🥳

Share this with someone who has an awesome biz and should use that to their advantage ❤

Tune in tonight for a free live digital marketing class all about Facebook Ads over on .bossbabes.whobrunch IG page. Bri...
03/09/2021

Tune in tonight for a free live digital marketing class all about Facebook Ads over on .bossbabes.whobrunch IG page. Bring a pen and paper so you can take some notes because we will be covering some FAQ and doing a few practical exercises.

Just some of the topics being covered:
- Facebook Ads do's and donts
- How to find your ideal audience / who is your target market
- The marketing funnel
- How long to run a campaign for & budgeting

Give this post a ❤ if your keen to tune in!

See you there! Xx

Check out my updated list of services over on IG 👇💙
28/08/2021

Check out my updated list of services over on IG 👇💙

Warm fuzzy vibes 🥰This boss babe started her new small business this year mid pandemic and was looking at growing and fa...
14/08/2021

Warm fuzzy vibes 🥰

This boss babe started her new small business this year mid pandemic and was looking at growing and fast!

She hadn't ever done Google Ads before and wanted to get off on the right foot to make sure she didn't waste any money because when you just start a biz as lots would know you have a lot of outgoing cost before you start earning a profit.

So guess who is booked out now for the rest of 2021? Yeah that same boss babe.

🥳 pleasure working with you .by.e - im excited to see you continue to shine 👌👌👌

Go support small and give her page a follow! ❤

Not seeing the results you want on your google ad campaigns? 👇There are several ways to optimise your campaigns so they ...
12/08/2021

Not seeing the results you want on your google ad campaigns? 👇

There are several ways to optimise your campaigns so they are more effective and not as costly 🥳

1. Research your keywords
Spend some time doing this and it will save you money in the long run! Make sure your ads keywords are ones that are right for your content and landing page.

2. Location location location. No point advertising to someone miles away if your a local service provider.

3. Exact Match Targeting is a good way to narrow down what your going to convert on 📌

4. Adjust your bidding - pretty self explanatory 💸

5. Expanding your keywords list. Once you notice a keyword converting in your exact match list move it over to broad match targeting 🎯

Remember Google ads is never a "set and forget"

Need more help? DM me about my 1:1 training.

Let me know if you have tried these and whether they worked for you 👇

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