19/06/2026
How we optimised a multi-channel tax appeal amid a cost-of-living crisis 📈
Right now, families across Victoria are being stretched beyond their limits. When rent rises, food prices spike, and filling up the car becomes a luxury, something has to give. For our team at PN Digital, working alongside non-profit organisations that make a tangible difference to these families isn’t just rewarding, it’s a responsibility that requires a sharp, data-backed approach.
We partnered with Our Village to launch their critical Winter Appeal. Knowing how tight household budgets are this year, we didn't rely on guesswork. We looked at the historical donation data, analysed audience behaviours, and together with their fundraising team, structured a campaign explicitly built around their impact on families and children.
What makes it even better is that they're fortunate enough to have a matched giving period that essentially doubles the impact of your donation to support families doing it tough. Your support goes twice as far.
The campaign is live right now, and the matched giving multiplier is active. If you want to support an incredible cause making a real-world difference, take a look here: https://our-village-winter-appeal-2026.raiselysite.com/
