19/05/2026
Day 2 at F&P , and a very clear theme has emerged from our conversations at the exhibitor stand: capacity.
During day 1, we spoke with NFP marketing teams who are tasked with scaling their digital fundraising efforts but are working with tight budgets and limited internal resources.
We have loved discussing how organisations can cut through the digital noise and focus their energy on the channels that actually move the needle. Ultimately, it's about brainstorming realistic ways teams can optimise their existing campaigns to do more of the heavy lifting.
It is always a privilege to step out from behind the screen and meet face-to-face with teams who are so passionate about their impact. We are heading into the final hours of the conference focused on exactly this - finding data-backed ways for NFPs to maximise their resources.