PN Digital

28/09/2026

The $150 mistake that’s quietly killing your video retention... 📉
 
 
Our data shows audio quality, not camera resolution, makes or breaks viewer retention on video content.
 
When filming on-the-go updates or event interviews, we use compact, wireless lapel mics that plug directly into a smartphone to instantly isolate voices and cut out room echo.
 
We’ve put together a quick roundup of the exact mobile mic setup we use and recommend to our clients. Usually mics are around $150.. but this one will cost you much less! 👉 link in bio
 
wirelessmics

24/09/2026

🚨 Is your Not-For-Profit secretly wasting $120,000 a year?
 
Google Ad Grants give nonprofits up to $10k/month in free search ads. But here is the harsh reality: without constant optimisation, hidden technical issues will quietly kill your reach.
 
We recently audited an Ad Grant account for an incredible charity supporting families through pregnancy and infant loss. They had the budget, but friction points were stalling their real-world impact.
 
We looked under the hood, fixed their conversion tracking, overhauled their account structure, and rolled out advanced bidding strategies.
 
The result?
 
We overhauled their account structure, implemented advanced bidding strategies, and removed the friction between their search ads and website actions.
 
Now, they have a clear, compliant roadmap to consistently scale performance, protect their account, and fully maximise their $10k/month budget to drive meaningful, long-term community engagement.
 
Don’t leave your impact on the table. Are you actually using your full grant? 💡
 

22/09/2026

Closing the gender gap in tech isn't just about access, it's about building confidence with the tools shaping our future. here's how we close it...


Belinda Hendrickson is hosting an online seminar sharing the 'Her Algorithm' model: a practical, free AI literacy framework designed specifically to empower women to use AI tools with clarity and confidence.

This session goes beyond theory with live, hands-on practice. You'll see what a real 'Her Algorithm' session looks like in action and discover how to adapt this model for your own team, organisation, or community.

👉 Register now: https://communities.infoxchange.org/events/11623



Image sourced on Infoxchange website.

In this session, Belinda Hendrickson shares the 'Her Algorithm' model, a free AI literacy session for women, live hands-on practice included and how it might translate to your own community or team. Presented by She Thinks, an initiative of Connected Impact Advisory. AI is moving fast, yet many wome...

20/09/2026

Have you tried to use this tool to see how users navigate your site? These patterns don't lie... 🖱️

Phase one of a recent collaboration with a non-profit creative tech organisation centred on technical discovery and analytics setup. Rather than relying on static assumptions, the implementation team integrated user-behaviour tracking across primary digital touch points, capturing live interaction data to guide every subsequent strategic decision.

By mapping heat maps and session recordings alongside their team, we pinpointed exact friction points where users got confused, hit broken navigation pathways, or abandoned conversion forms.

Grounding our user experience fixes in real-world evidence takes the guesswork off the table. We now have a clear, prioritised roadmap of layout fixes designed to remove friction and guide more visitors smoothly toward conversion.

At the end of the day, it's about guiding more enquiries, more donations, more purchases for clients and using this as our foundation has setup us up to achieve those crucial results. 🎯

20/09/2026

You want to talk about nostalgia? Well I've got something that'll knock your socks off...

It was such a blast celebrating the opening of the Radical Computing exhibition, hosted by our inspiring client, the National Communication Museum!

The exhibition is everything you want interactive design to be: wonderfully nostalgic, forward-thinking, and genuinely fun. Moving through the space, you're constantly pulled between retro technology and futuristic concepts in a way that feels totally fresh.

The highlight of the evening was definitely chatting with the contributing artists behind the installations. Hearing firsthand about their inspirations, the raw ideas they started with, and the technical creativity required to bring such wild concepts to life was inspiring.

Huge congratulations to the entire National Communication Museum team and all the featured artists on launching such a standout exhibition. If you get the chance to check it out, don't miss it! 💡✨

20/07/2026

Recently, a few of us from the PN Digital team flew interstate to attend Digi.Raise. While our days are usually spent diving deep into dashboards and virtual strategy sessions, stepping out from behind the screen to connect face-to-face with so many passionate NFP marketing and fundraising professionals was incredibly valuable. 🙌

We went with a clear goal: to listen to the on-the-ground challenges teams are facing right now and offer practical, data-driven solutions to help solve them.

The biggest theme that kept coming up? Capacity. 📉

We spoke with dozens of dedicated marketing and communications teams who are tasked with scaling their digital fundraising efforts, but almost all of them are navigating tight budgets and limited internal resources. The drive to achieve a greater impact is definitely there, but the operational bandwidth often isn't.

At our stand, we spent our time brainstorming with attendees on how to translate high-level fundraising concepts into actionable, realistic campaigns that won't lead to team burnout. When resources are stretched, the answer isn't trying to be everywhere at once. It's about doing the right things well. We looked at how teams can optimise their existing digital campaigns to do more of the heavy lifting by leveraging the data they already have to run evidence-based experiments. 📊

We walked away completely inspired by the dedication of the NFP sector. It reaffirmed exactly why we do what we do—helping organisations build smart, sustainable, and realistic digital strategies so they can focus on their core mission. 💙

Check out our full reflections and key takeaways from the event in our latest blog post 👉 https://www.pn.com.au/blog/reflections-from-digi-raise-tackling-the-capacity-challenge-in-nfp-marketing/

30/06/2026

Escaping violence is a harsh reality that no one should have to face alone. It makes us incredibly proud at PN Digital to collaborate with organisations like Safe Steps Family Violence Response Centre as they advocate for a safer, better life for others.

We recently teamed up with their internal fundraising experts to help execute and optimise their EOFY Tax Appeal. Our role was to provide the practical, technical and creative support needed to honour the sensitive nature of their work while making it simple and secure for the community to show their support.

Together, we built a seamless, secure campaign landing page, refined their eDMs and visual design elements, and utilised past campaign data to manage a highly targeted Meta ads strategy.

The appeal is live, and every donation helps provide critical crisis support. Check out our latest blog post to see how we approached this complex campaign, or visit the live page to support their life-saving work today. 👇

🔗 Read the full article: https://www.pn.com.au/blog/balancing-sensitivity-and-technical-precision-supporting-the-safe-steps-eofy-appeal/
🔗 Support Safe Steps: https://safe-steps-eofy-2026.raiselysite.com/

30/06/2026

For NFPs, marketing budgets are heavily scrutinised. Every dollar spent needs to demonstrate clear, measurable value.

When we partnered with Health Justice Australia to drive event ticket sales, we didn't just switch on some ads and hope for the best. We took a "measure twice, cut once" approach, rebuilding their Meta Ads account from scratch and mapping out the full user journey before launching a single creative.

The prep work paid off. Our initial campaigns delivered a 4-7X Return on Ad Spend (ROAS). And because we continuously refined the data, by month two, we scaled that performance to an incredible 10.40X ROAS. 📈

Want to see exactly how our team turned data-nerd level preparation into real-world funding?

We’ve broken down our full evidence-based approach in our latest blog. Read the full story 👇
https://www.pn.com.au/blog/rebuilding-meta-ads-for-a-nfp/

19/06/2026

How we optimised a multi-channel tax appeal amid a cost-of-living crisis 📈

Right now, families across Victoria are being stretched beyond their limits. When rent rises, food prices spike, and filling up the car becomes a luxury, something has to give. For our team at PN Digital, working alongside non-profit organisations that make a tangible difference to these families isn’t just rewarding, it’s a responsibility that requires a sharp, data-backed approach.

We partnered with Our Village to launch their critical Winter Appeal. Knowing how tight household budgets are this year, we didn't rely on guesswork. We looked at the historical donation data, analysed audience behaviours, and together with their fundraising team, structured a campaign explicitly built around their impact on families and children.

What makes it even better is that they're fortunate enough to have a matched giving period that essentially doubles the impact of your donation to support families doing it tough. Your support goes twice as far.

The campaign is live right now, and the matched giving multiplier is active. If you want to support an incredible cause making a real-world difference, take a look here: https://our-village-winter-appeal-2026.raiselysite.com/

19/05/2026

Day 2 at F&P , and a very clear theme has emerged from our conversations at the exhibitor stand: capacity.

During day 1, we spoke with NFP marketing teams who are tasked with scaling their digital fundraising efforts but are working with tight budgets and limited internal resources.

We have loved discussing how organisations can cut through the digital noise and focus their energy on the channels that actually move the needle. Ultimately, it's about brainstorming realistic ways teams can optimise their existing campaigns to do more of the heavy lifting.

It is always a privilege to step out from behind the screen and meet face-to-face with teams who are so passionate about their impact. We are heading into the final hours of the conference focused on exactly this - finding data-backed ways for NFPs to maximise their resources.