Klein - formerly TKP - Market Research

Klein - formerly TKP - Market Research Helping people make better decisions through the art of understanding

Across our 30 years of experience, Klein has continually perfected our data collection and project management processes....
13/11/2024

Across our 30 years of experience, Klein has continually perfected our data collection and project management processes.

Our recent certification under ISO 20252:2019 (Market, opinion and social research, including insights and data analytics) recognises our constant work 'behind the scenes' and underscores our commitment to delivering the highest standards of quality, accuracy, and reliability of the business outcomes we provide to our clients.

The Art of QuestionsAsking questions. It’s a cornerstone of terrific research. Whether it’s understanding our client’s n...
17/06/2022

The Art of Questions

Asking questions. It’s a cornerstone of terrific research.

Whether it’s understanding our client’s needs, designing a great questionnaire, or conversing with respondents, questioning needn’t be a one-way street. It’s a dialogue. Conversations are the only real way to arrive at meaningful answers.

What does this mean?

• It’s about asking the right questions, in the right way
• Taking people on a layered journey
• Designing questions that build a narrative
• Managing emotions and inspiring honesty

Klein. The Art of Understanding.

Klein is elevating market research methodology to an art form. Our philosophy boasts three fundamental aspects, working ...
09/06/2022

Klein is elevating market research methodology to an art form. Our philosophy boasts three fundamental aspects, working together. And they apply as much to our relationship with clients as they do our approach to respondents.

What’s the secret to this evolved art?

Questioning.

Listening.

Connecting.

All brought together into a potent blend. Applied with precision to both you and your audience, we unfailingly align our goals with yours.

This is the art of understanding.

Market research is changing. And so is TKP. Introducing Klein—the evolution of a respected brand that for three decades ...
02/06/2022

Market research is changing. And so is TKP.

Introducing Klein—the evolution of a respected brand that for three decades has defined itself by passion, original thinking, and a relentless focus on what matters most to clients.

We ask the right questions, in the right ways, of the right people, to deliver accurate, forward-thinking findings—findings which give clients the clarity, empowerment and confidence to make better business decisions.

We believe that information, quite simply, is beautiful. It should be simple to engage with, easy to share, and a delight to use. And it should have at its heart the unquestionable power of insight and understanding.

And, as a partner in growth, continue to dedicate ourselves to helping people make better business decisions

Welcome to Klein.

Big things are happening. We're ready. Are you?
23/05/2022

Big things are happening. We're ready. Are you?

15/10/2020


Better insights, better decisions
02/12/2019

Better insights, better decisions

Combining his history selling chocolate and his love of puzzles, Richard finds nothing sweeter than helping clients solv...
02/12/2019

Combining his history selling chocolate and his love of puzzles, Richard finds nothing sweeter than helping clients solve their problems to make the right decisions for their business. Famous in the office for wanting to buy the product the client sells for every job he does, riding bikes slowly and cooking pizza quickly.

Address

Level 4, 54 Wellington Street
Melbourne, VIC
3066

Telephone

+61390877333

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About

During every moment of our 25-plus years, we've been refining our understanding of B2B and consumer markets, challenges and opportunities. We've helped a lot of businesses make better decisions. Chances are, we've seen issues similar to yours, so we'll know how to help.

Our research philosophy is refreshingly practical. No one-size-fits-all approach here. From designing research to delivery of findings, we work with you, and for you (and clients tell us we're pretty great to work with too.)

You'll always feel like you have a trusted partner to talk to. We speak business language. Your language. We're straight shooters and clear communicators.

And it's your business that reaps the rewards. By asking the right questions and uncovering the most relevant insights, we deliver outputs that can guide change, drive understanding and help your business thrive.