18/01/2024
Got this on a blog and thought it was a pretty good strategy>>>
Andrew Swiler shared a brilliant sales play:
We created a sales process that gets a ridiculous response rate (something like 30% on cold messages). It's helped us increase revenue from $1.55 million to over $2 million in a bit more than a year.
Here's what we do:
- Create a list of target leads in our niche (HR leaders)
- SDR researches them on LinkedIn. We identify the ones who are actively posting and commenting on LinkedIn.
- Send a cold email mentioning a topic they wrote about, asking if we can do a 15-20 min podcast interview to dive deeper on that topic
- I post the recorded interview on my social media
- Many times, the prospect takes interest in our company and software and asks for a demo
Response rate is so high we can’t even do many of these because we don’t have time to run the interviews. Been a goldmine for making connections and getting the players in our niche to know our company.
