Emmagraphy

Emmagraphy Hi, I'm Emma from Emmagraphy, your website designer in Bundoora, Melbourne. And on the side I love photography - Christmas asre back for 2024.
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I like to blend strategy, captivating design, and SEO to build powerful online presences for small businesses.

I hear some version of these all the time. 😂“Don’t judge it.”
“I haven’t touched it in ages.”
“That service doesn’t actu...
31/08/2026

I hear some version of these all the time. 😂

“Don’t judge it.”
“I haven’t touched it in ages.”
“That service doesn’t actually exist anymore.”
“I know the photos need updating.”

And every time, I’m thinking the same thing.

Of course it got a bit neglected! You’ve been busy running the actual business.

Websites have a funny way of sitting quietly in the background while everything else changes around them. Your services change, your photos date, a form stops working properly, a page gets added and then forgotten about, and suddenly the website no longer quite matches the business you’re running now.

That’s a big part of why Emmagraphy exists.

Not just to build a website and disappear, but to help keep it fresh, useful and looked after as your business changes.

Sometimes that means a small update. Sometimes it means fixing something that’s been annoying you for months. Sometimes it means improving a page, updating content or just making sure everything still works the way it should.

You don’t need to be good at websites. You’ve already got a business to run. 🤎

Hi, I’m Emma 👋 The person behind Emmagraphy.I spend most of my days building websites, fixing websites, talking about we...
14/08/2026

Hi, I’m Emma 👋 The person behind Emmagraphy.

I spend most of my days building websites, fixing websites, talking about websites and probably thinking about websites more than any normal person should. 🤭

But Emmagraphy is really about small business.

I love working with business owners who are brilliant at what they do, but feel completely overwhelmed by all the online stuff they’re apparently supposed to understand.

Websites. Google. SEO. Email. Content. Social media. Ads. And somehow all of those things are meant to work together.

That’s the part I love figuring out.

I don’t believe you need to do everything. I do believe you need a solid website at the centre and a few of the right digital pieces working together around it.

A little about me outside of websites...

I’m a mum of four, a photographer, a former librarian, and the owner of a very spoilt dog called Chewy. I love learning (probably a little too much), coffee, running, travelling and pretty much all things tech. And yes, I genuinely get excited when someone’s Google rankings improve. 😂

I’m also a small business owner myself, so I understand that budgets are real, time is limited, and most of us don’t have an entire marketing department sitting in the next room.

That’s probably the biggest thing I want Emmagraphy to be: somewhere small business owners can get practical help without feeling like they should already know all this stuff.

So, that’s a little about me 🤎🤍

If you’re new here, welcome. And if you’ve been here for a while, thank you for sticking around.

I’d love to know who’s on the other side of the screen too! Say hi and tell me a little about yourself. 🌷

The question I get asked most often isn’t about design.It’s some version of: “Why isn’t anyone contacting me?”And nearly...
14/08/2026

The question I get asked most often isn’t about design.

It’s some version of: “Why isn’t anyone contacting me?”

And nearly every time, the website looks fine.

That’s the frustrating part. Someone has spent money on it. They’re proud of it. But it’s still quiet.

Often, this is what’s happening.

Someone lands on your services page with four questions already in their head:

1. What actually happens if I contact you?
2. What’s this going to cost me?
3. Have you done this for someone like me?
4. And what’s the thing I feel a bit silly asking?

A lot of services pages don’t answer them.

And people usually don’t email to find out.

They close the tab.

You never hear from them. You don’t know they were interested. You don’t know what stopped them.

You can’t fix what you never see.

The good news? You don’t necessarily need a new website.

You might just need four bits of writing.

Open your notes app and write:

1. The steps of working with you
2. One line about price
3. Three paragraphs about one job you’ve done
4. Your five most asked questions

Start with the price one.
I know that’s the uncomfortable one. Every job is different. I get it.

But you don’t necessarily need to publish a fixed price.

A starting price, a range, or even one sentence explaining how you quote gives people something to work with.

Because saying nothing doesn’t make price disappear from their mind.

It can just make them assume you’re expensive.

Save this, then have a look at your own services page.

Which of the four are you missing?

I have a feeling the price one is going to win. 👀

21/06/2026

Don’t do what most businesses do...

Set up their Google Business Profile and then forget about it.

Your Google Business Profile is one of the easiest ways to improve your online visibility and help people discover your business.

A few simple updates you can make include:

📸 Add a new photo
📝 Share a blog post or project update
💡 Post a helpful tip
🎉 Promote a special offer or event
⭐ Respond to reviews

Every update is another signal that your business is active, current, and open for business.

The best part?

Your Google Business Profile and website work together.

People may discover you through Google first, then visit your website to learn more, build trust, and decide whether you’re the right fit.

☕ Coffee Chat Question:

What’s one question you have about your website or getting found online?

I’d love to answer it in a future coffee chat.

And if you’d like more ideas for getting traffic to your website, grab my Website Traffic Checklist via the link in my bio.





17/03/2026

Most small businesses jump straight into ads…

But skip the part that actually makes them work.

Organic traffic might feel slow,
but it’s what builds trust, visibility, and a website that actually does something.

Think of it like compound interest —
the more you show up across your website, Google, and your content…
the more your presence grows over time.

And here’s the part most people miss 👇
Your paid ads work better when your organic presence is strong.

Not either/or.
They work together.

If you’re not sure where to start, don’t try to be everywhere.
Pick one place and build from there.

Search is still one of the biggest drivers of traffic online.People are constantly searching for answers to their proble...
10/03/2026

Search is still one of the biggest drivers of traffic online.

People are constantly searching for answers to their problems — whether that’s on Google, in Facebook groups, Reddit, or other platforms.

If you want your website to be found, one of the best places to start is by paying attention to the questions people are already asking.

Start with your current clients.
Look at conversations happening in Facebook groups in your industry.
Search your topic on Reddit.
And notice what appears when you type your topic into Google.

Those questions often become the best ideas for your website content.

When your website starts answering real questions, it becomes much easier for people to find you in search.

☕ Coffee chat question:
What’s one question you have about your website? I’d love to answer it in the next coffee chat.

09/03/2026

Search is still one of the biggest drivers of traffic online.

People are constantly searching for answers to their problems — whether that’s on Google, in Facebook groups, Reddit, or other platforms.

So one of the simplest ways to start improving your website traffic is to start paying attention to the questions people are already asking.

Start noting the questions your clients ask you.

Look at conversations happening in Facebook groups in your industry.

Search your topic on Reddit and see what people are curious about.

Those questions are often the exact things people are searching for.

When your website starts answering real questions, it becomes much easier for people to find you.

If you have a question about your website or getting traffic to it, drop it in the comments. I’d love to answer it in the next coffee chat.

06/03/2026

Want to know where your website traffic is actually coming from?

Instead of guessing, you can check your Google Analytics Traffic Acquisition report. It shows whether visitors are finding your website through Google search, social media, referrals from other websites, or direct visits.

This kind of data helps you understand what’s working — and where you might want to focus your efforts next.

For example, if your organic search traffic is growing, it’s a strong sign that your SEO and website structure are starting to do their job.

Understanding your website data doesn’t need to be complicated. Even a quick look at this report can give you valuable insight into how people are discovering your business online.

Once you know who you’re trying to attract, the next question is:Where is your website traffic actually coming from?Your...
04/03/2026

Once you know who you’re trying to attract, the next question is:

Where is your website traffic actually coming from?

Your website shouldn’t be working on its own.

Think of it as the central hub of your business , with different sources feeding into it.

Google.
Social media.
Referrals.
Email.
Direct visits.

You don’t need to grow everything at once.

Start with one source that your audience is actually using.
Make sure it consistently points back to your website.
Then build from there.

Which source drives most of your website traffic right now? Let me know in the comments

02/03/2026

Once you’re clear on who you’re trying to attract, the next question is:

Where is your traffic actually coming from?

Google.
Social media.
Referrals.
Email.
Direct visits.

Your website works best as a central hub — with clear sources feeding into it.

You don’t need all of them at once.

Start with one source.
Make sure it consistently points back to your website.
Then build from there.

Strategic always beats scattered.

Which source are you focusing on right now?

I’ll see you at our next coffee chat ☕

🇦🇺

Address

Melbourne, VIC
3083

Opening Hours

Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm

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