Content Only

Content Only Case Study: We took over a local business's social media for 60 days and here's what happened: https://contentonly.au/

Turn team meetings into content without thinking about it...Here's the process:1. Run routine team meetings or calls.2. ...
09/07/2026

Turn team meetings into content without thinking about it...

Here's the process:

1. Run routine team meetings or calls.

2. Turn on the transcription feature.
Zooms, Teams and Google Meets usually have this option; if not, give the recording to REV to transcribe afterwards.

3. Copy the transcript into a project (using Claude or ChatGPT) that's already trained on your target client avatar, tone of voice, writing style and offers.

4. Prompt it to extract and repurpose original social media posts from the transcription that create goodwill, expert positioning/trust, solve problems or add value to your target audience using:
- A scroll-stopping hook tailored to the target client
- Context around the problem/pain presented
- Practical steps/value/ideas to overcome the problem/pain
- A CTA to encourage shares or questions of the post

IDEA - If you have old meeting recordings, upload them to REV, and you can get them transcribed into text in minutes.

The best part?
You're creating original content all the time without thinking about it.
There's no overwhelm, prep required or blocking out the calendar.

It's just taking conversations you're having anyway and using tech to extract authentic content as you go.

02/07/2026

"We've almost had too much work."

Mario and Nick have been with us for over 8 months...
Press play to hear the results.

"Aaron has a knack for cutting through the noise, understanding our business, and creating content that genuinely connects with our customers."

What was music to my ears when Mario highlighted...
"He genuinely cares and wants to see your business succeed."
Because that's the truth.

02/07/2026

We got a DM from a Bayswater car detailer asking how to reach local customers... so here we go...

In the Meta Business Suite, go to "audiences":
- Click "create saved audience".
- Type in and drop a pin on your service area.
- Set the radius.
- Choose the target client age range.
- Add the target interests for your ideal customers.

In this case, it created an audience of around 90,000.
Then "boost" or circulate (the right content) 24/7.

Don't rely on organic to reach local clients.
Show content to people most likely to buy.

If you'd like us to record a quick Loom showing you:
"How to build a target audience for your business"
Comment "Audience" below, and we'll send it over

30/06/2026

1,068,000 views in the last 44 days don't matter if...
It reaches the wrong audience.

"Who" sees your content is the needle mover (especially for local businesses).
There's one thing we do to reach local customers 24/7.

If you want to see how it works...
Yell out in the comments.

14/06/2026

What happened when we took over this automotive business's social media for 30 days?...

We documented the process....

See the shifts we made to go from posting twice with 611 viewers before we stepped in.

To over 111,000 views from the local NZ automotive industry, a ton of traffic and dozens of inbound leads.

We're happy to create a 30-Day Game Plan for your business if you're struggling to keep up with social media.

If you want a game plan, let me know in the comments.

11/06/2026

AI turned 5-hours into 60 seconds...

Repurposing this interview into written content would have taken our agency 4-5 hours 2-3 years ago.

Now...

Our client's Q&A transcript uploads to their custom GPT...
(Target audience, voice/tone, customer avatar, existing content examples etc).

Seconds later, it becomes 30 days of social media posts with:
- A scroll-stopping hook
- Context
- Value
- A CTA for engagement
- Relevant hashtags

All content is new and original IP, by repurposing their expert answers into posts.
We, of course, add human touches and edit each post where needed.

The same Q&A is cut into 30 days of original, on-brand video content.

The result?
Our business owner/founder clients only take 30-minutes a month to get all their social media done.

Want to see the full 4-minute demo? Let us know below.

Don't know what to post?... This fixes that in 30-seconds...We built a GPT that pulls niche questions from "People Also ...
11/06/2026

Don't know what to post?... This fixes that in 30-seconds...

We built a GPT that pulls niche questions from "People Also Ask" Google.

This means your content solves the target audience's biggest problems.
(The result creates an expert gap, goodwill, upfront trust and authority, which can help sales conversion skyrocket)

The GPT pulls the top 30 questions on any topic...
With a simple keyword search.

There's an example result on slide 5.

Want 150 niche content ideas?

Tell me about your niche in the comments.
I'll send the results to you.

05/06/2026

"We tried doing it ourselves"
(Craig and Emma's 30 Days Content In 30 Minutes Testimonial)

We bought the camera.
We bought the lights.
We set aside an entire Saturday.

Six hours later?
Zero content.

What surprised us most about working with Aaron was how simple the process was.

We lock in 30 minutes, Aaron asks the questions, and we answer them.
That's it.

The reality is, if we were left to our own devices, content creation would always end up at the bottom of the to-do list.

Yet from a single 30-minute session, we ended up with 19 videos covering a wide range of topics.
It was amazing to see how much content came from what felt like a simple conversation.

The biggest benefit is that we no longer have to spend hours trying to figure out something that isn't our area of expertise.

If you want to get your message, your business, and your brand out there, just get started.

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Melbourne, VIC

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