Thorn PR

Thorn PR Thorn PR is an award-winning agency based in Melbourne with 20+ years of experience.

We amplify the voices of Australia and New Zealand's most innovative brands, crafting impactful PR strategies and newsworthy stories that inspire.

16/12/2025

As the working year for 2025 comes to a close it’s hard to believe how much we’ve achieved this year:

✨ 200+ stories
✨ 5M people reached
✨ 1.8B potential audience

All from a small but mighty team working across NZ + Australia 💥

This year has been full of big stories, adventurous clients, brilliant journalists, and some incredible results.

It’s the final week of the year, but we’re still cooking… watch this space 👀🔥

02/10/2025

It’s been a while since we said hi so we thought we’d introduce ourselves to our new followers 👋

Thorn PR was founded by in 2019. She had a vision of creating a PR agency where stories and people came first. Six years later we’ve worked on some of the world’s biggest events, launched some incredible start ups and helped make political change. 🎉

In 2023, Thorn PR expanded across the Tasman, making the PR magic happen in Melbourne and beyond; but people and the story remain at the heart of all we do ❤️

📣 Media releases aren’t dead. Far from it.In 2024, 83% of Aussie journalists said they still use media releases to sourc...
23/07/2025

📣 Media releases aren’t dead. Far from it.

In 2024, 83% of Aussie journalists said they still use media releases to source stories, making them the second most common source after industry contacts.

But there’s a catch: not all releases are created equal. The ones that get picked up are timely, targeted, and tailored to the media you’re pitching.

⚡️ That’s where we come in. Sharp stories. Smart angles. Real results.

13/06/2025

🍔✨ BREAKING NEWS FROM THE STRETCHY‑PANTS DESK: Thorn PR is officially wrangling the PR for Visa Wellington On a Plate — a.k.a. the biggest food festival in the southern hemisphere.

The 2025 program went live this week, so expect:
• more burger selfies than your camera roll can handle 📸
• stories hotter than a flaming crème brûlée 🔥
• events that makes your senses go padam padam ❤️❤️❤️

Huge thanks to the VWOAP crew for letting us shout about the magic they cook up. Now if you’ll excuse us, we’re off to carbo‑load in the name of “research.” 🥖🕵️‍♀️

88,700 fans. One epic Easter Monday at the . The day before? Courtside at John Cain Arena, watching the  light it up.Our...
22/04/2025

88,700 fans. One epic Easter Monday at the . The day before? Courtside at John Cain Arena, watching the light it up.

Our founder is still riding the high — that electric energy, the colour, the emotion. It’s the same feeling we had during the FIFA Women’s World Cup in Wellington, when sport turned a whole city into something bigger than itself.

In a few weeks, we’re speaking at WellingtonNZ’s Major Events Forum about the role PR plays in moments and at large-scale events like these. Because behind every packed stadium is a story worth telling. And we’re here to help tell it. ⚡

👋 PR, but not as you know it.We’re not here to follow the status quo but to challenge it. We take smart risks, pioneer b...
18/03/2025

👋 PR, but not as you know it.

We’re not here to follow the status quo but to challenge it. We take smart risks, pioneer bold ideas, and put genuine care into everything we do - because that’s what it takes to make an impact.

📢 Reputation is everything.
Integrity isn’t just a word—it’s how we do business. From the relationships we build to the work we produce, we hold ourselves to the highest standard. Because trust isn’t given, it’s earned.

🚀 Easy? No thanks.
PR isn’t about following the crowd. It’s about standing out. That’s why we take the road less travelled, push creative boundaries, and find bold, unexpected ways to tell your story.

✨ Big risks = big results.
We don’t do safe. We do smart, strategic, and just the right amount of daring. Because when you push past the comfort zone, that’s when real impact happens.

🔎 Always ahead, never behind.
Trends come and go, but we’re already looking at what’s next. We don’t follow the playbook—we write it.

💙 We care. Full stop.
Great PR isn’t just about headlines—it’s about people. Our clients, their audiences, and the relationships we build along the way. We take pride in what we create because it matters.

06/03/2025

⚡ We're thrilled to announce that we're working with Thundergrid, who’s leading the charge in EV infrastructure and smart charging solutions. Their mission? To power the transition to sustainable transport across New Zealand and Australia. 🚓

We can't wait to share with you some of the epic PR campaigns we've got planned! 👀 ⚡

Meet Hannah - all round PR star, media wrangler and content creator.Hannah began her career in the UK, before adopting N...
25/02/2025

Meet Hannah - all round PR star, media wrangler and content creator.

Hannah began her career in the UK, before adopting NZ as her new home in 2021. Our go-to person in Wellington, you'll find her managing interviews on site, coming up with new and wonderful ways to execute a launch or writing content for our clients.

When she isn't writing, hustling or running (she loves a marathon!) you’ll find her:

🎶 Listening to The Mel Robbins Podcast
📺 Watching Apple Cider Vinegar
📖 Reading Quicksilver by Callie Hart

Meet the storytellers behind Thorn PR 🎤📣With more than two decades’ experience, we help businesses and organisations cut...
25/02/2025

Meet the storytellers behind Thorn PR 🎤📣

With more than two decades’ experience, we help businesses and organisations cut through the noise, tell their story and make headlines. Proactive PR is a secret weapon when it comes to growing a business, gaining authority and driving sales.

From game changing start-ups to household names, we’re here to tell your story to the right people, in the right place at the right time. 📰📹📈

19/02/2025

AI can write a press release, but should it (hint, the answer is no!)? 🤖❌

Here's our take on AI in PR, a hot-button topic that's got some people sweaty under the collar... but not us!

That's because PR relies on human connection, creativity, and trust - which an algorithm can't replicate, and you can’t tell human stories without humans. 💡✨

Read more on why PR will always need a human touch.

https://buff.ly/4hBd1eW

Address

36 Gipps Street, Collingwood
Melbourne, VIC
3066

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 9am - 5pm

Telephone

+64273970616

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