Swear Words

Swear Words Swear Words create unique, confident and enduring brand identities and applications. Engaging us means becoming part of our team.

A brand identity design studio dedicated to fulfilling the potential of good things made by passionate people – we transform conscious businesses into coveted brands. Our design solutions and the strategies upon which they are built, promise to deliver a measurably positive effect on your business. Swear Words believes in having fun, working hard and engaging in open and honest dialogue. We form l

asting bonds with our clients and take great pride for the work we produce for them. We’ll support you, challenge you, and be sure to exceed your expectations.

For the global brand evolution, we rebuilt the typographic system. Working closely with the team, we found a brand buil...
05/06/2026

For the global brand evolution, we rebuilt the typographic system. Working closely with the team, we found a brand built on paradoxes: craft at scale, heritage and rebellion, technical precision with a human soul. Our system made these tensions visible – precise enough to match the brand’s standards and flexible enough to deliver its delight.

Monument Grotesk holds the standards, the part of the brand that’s exacting and assured. Items Text is the counterpoint, warm and elevated, carrying the delight. From there, the system has room to move. Staggered alignment brings rhythm, large-scale type set against micro detail builds contrast, and cropping echoes the logo treatment.

The result is modern, dynamic and coherent: refined authority meets deliberate rebellion.



Type Foundries:

For the global brand evolution, we rebuilt the typographic system. It became clear in our stakeholder discovery session...
05/06/2026

For the global brand evolution, we rebuilt the typographic system. It became clear in our stakeholder discovery sessions that Allpress is a brand of paradoxes: craft at scale, heritage and rebellion, technical precision with a human soul. Our system made these tensions visible, precise enough to match the brand’s standards and flexible enough to deliver its delight.

Monument Grotesk holds the standards, the part of the brand that’s exacting and assured. Items Text is the counterpoint, warm and elevated, carrying the delight. From there, the system has room to move. Staggered alignment brings rhythm, large-scale type set against micro detail builds contrast, and cropping echoes the logo treatment.

The result is modern, dynamic and coherent: refined authority meets deliberate rebellion.



Type Foundries:

29/05/2026

The Allpress wordmark has earned its place. It’s the name above the door at trusted cafés from Auckland to London to Tokyo, and it’s been the core asset across takeaway cups, coffee bags and wholesale boxes.

So we didn’t start over. Changing it for the sake of it would’ve thrown away years of recognition. We kept what people already know, updated what needed fixing, and gave it more weight and confidence – in line with the business’s strategic goals. It still reads as Allpress, but with better balance, cleaner reproduction, and the consistency to hold up at any size.

08/05/2026

Roro has won First Place at The Dieline Awards!

This is a big one. The Dieline Awards are one of the biggest stages in world packaging design, so to see Roro recognised there feels properly special.

Roro was built from a clear product truth, connected to a ritual, and a founder with real conviction. We wanted the pack to feel good in the hand, hold its own on shelf and stay with people after they’d seen it.

A huge thank you to the Roro team for trusting us with it .official and to , the judges, and everyone who helped bring the work into the world.

We’re very proud of this one.

Our founder Scott is serving on the 2026 Australian Good Design Awards Jury, alongside a panel of global leaders across ...
16/04/2026

Our founder Scott is serving on the 2026 Australian Good Design Awards Jury, alongside a panel of global leaders across design, innovation and industry! 

The Good Design Awards are Australia’ highest international design accolade recognising groundbreaking work across design, architecture, engineering, research, fashion and social impact.

This year’s theme ‘Design that Leads’ invites designers, architects and creatives to submit projects that lead with insight, innovation and impact. Don’t miss your chance to be recognised this year.

Entries close: Friday 24 April 2026
Enter at: www.good-design.org

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649 Spencer Street
Melbourne, VIC
3003

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Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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