Words That Work Copywriting

13/09/2022

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21/01/2021

I’m super chuffed that I wrote nearly all the blogs on the front page of the Square Town Square (their blog page). 
 
Blogging boosts your SEO, drives traffic to your website and establishes you as an expert in your niche. But blog writing can be incredibly time-consuming!  
 
If writing a regular blog is on your to-do list for 2021, but you’re already struggling to carve out the time to make it happen, get in touch to chat process and pricing. 
 

12/01/2021

Copy confusion: should I use "everyday" or "every day"?   
   
While they sound the same, they mean different things.   
   
"Everyday" is an adjective used to describe something that's common or typical. For example, "these are my everyday shoes... I'll change into fancier ones later".   
   
"Every day" simply means "each day".    
   
If you're stuck with which version to use, use "each day" in its place and check if your sentence makes sense. If it does, the two-word option - "every day" - is correct.  
  

08/01/2021

Writing content for Will at MinAssist was one of the most technical projects I’ve worked on.   
  
As a respected expert in his field, Will struggled to translate his knowledge into simple and engaging copy. I spent lots of time asking questions and learning about his business and the junior mining sector - unless I understand the moving parts, I don’t feel I can do justice to my clients’ content.   
  
In Will’s words: “Kate quickly grasped the concepts around our business and was able to take the highly technical nature of our products and build a simple digestable message. The work was of high quality and hit the scope right on the head".  
  
If you’re looking for a copywriter who’s genuinely interested in learning about your business, please get in touch.  
  
     

21/10/2020

It’s always a bonus when your client’s business lines up with a topic you’re genuinely passionate about.  
 
Working with Rachel at Plan Japan on a range of blogs covering everything from sumo to wagyu, wine and high-end sushi was great fun - and allowed me to eat a meal prepared by one of Tokyo’s two Michelin-starred sushi chefs!  
 
Visit my website or Google My Business page for more testimonials from happy clients.   
 
      


13/10/2020

Refreshing the content for the Moore website was a big job - around 70 pages! 
 
They asked me to update their copy to reflect a more modern and accessible tone while retaining the feel of a global professional services firm. 
 
If your website copywriting isn’t hitting the mark, I’d love to help.  
 
     

09/09/2020

Did you know that Australia is on track to become the Asia Pacific's first cashless society by as soon as 2022?

With COVID transforming the way we live, work and transact, many businesses are considering transitioning to a cashless operating model.

In this blog for Square, I explore some of the businesses benefits and share tips for making the change.

Considering accepting cashless payments? Here's how to make the move.

23/07/2020

The English language, huh?!

17/07/2020

I recently created these mini case studies for PCSchool to showcase the work they’ve been doing to support their schools to adapt to home learning.

Case studies are a great way to bring your wins to life – and they don’t always need to be pages long.

If you’d like help creating case studies to promote your business, please get in touch.

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15/06/2020

I've been working with the team at Greg Hocking Real Estate since 2015.

From their fortnightly blog to web content, staff profiles, media releases, customer letters and messages from Greg, there's not much I haven't created for them. ⁣
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If you need an experienced property and construction copywriter, please get in touch.⁣
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02/06/2020

One of the great things about life as a freelancer is the variety.

I love learning about new businesses, sectors, products and services, and working on the Drivetrain website was a great immersion into an industry I knew little about.

If you need help translating technical information into compelling content, please get in touch.

27/05/2020

“More than” versus “over” is a topic some writers feel very passionately about! The AP guidelines changed a while back to reflect that both are okay in modern writing.

Me… I generally go with what sounds best. If you have two “more than” scenarios in a sentence or paragraph, try using “over” for one of the mentions to avoid repetition.