27/01/2026
Good campaign artwork doesn’t start with a magical idea ✨ It starts with a clear process.
When artwork looks good but doesn’t sell tickets, it’s usually not a design problem. It’s a strategy one.
Before we design anything, we need to understand:
– what the event is really about
– who it’s for
– what it needs to communicate
Only then can the visuals do their job.
Research, brainstorming, defining the vibe, exploring concepts, refining the key art so it works everywhere (posters, socials, ads, programmes, etc).
It’s not random. And it’s definitely not quick.
I’ve gathered the exact steps we use to design campaign artwork for cultural and creative organisations into a free guide: “7 steps to designing impactful artwork that sells your show”
It’s for producers, marketers and creative teams who want:
– clearer campaigns
– stronger concepts
– artwork that actually connects
Packed with insights, worksheets, case studies + practical tools you can use straight away. If you want a peek behind the scenes, you can download it for free via the link in my bio 👀