05/06/2026
One of the things we’re most proud of is proving that a small, independent agency can operate on a global scale.
Since 2018, we’ve had the privilege of partnering with AIA, the largest independent publicly listed pan-Asian life insurance group, supporting work across group, regional and local market levels.
From global brand campaigns spanning 18 markets, to AIA Vitality behaviour change initiatives, Rethink Healthy, and culture work delivered across the region, our role has been to help bring meaningful ideas to life with clarity, creativity and care.
AIA’s purpose to help people live Healthier, Longer, Better Lives has always been more than a line. It is a belief that shapes how the business connects with customers, communities and people across Asia-Pacific.
For us, this work is a reminder that impact is not defined by agency size.
It is defined by the quality of thinking, the strength of the partnership, and the ability to create work that helps move people, brands and cultures forward.