Total Outdoor Media

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Total Outdoor Media

You can call us TOM.

What we do is provide a 'Total Outdoor Media' solution from the Billboards inception to the financial return and it's ongoing sustainable use.

24/02/2025

This Sunday, March 2, 2025, marks the 35th anniversary of Clean Up Australia Day, our nation's largest community-based environmental event. Last year, over 750,000 volunteers came together to remove litter from cities, rivers, beaches, and bushlands across Australia.

At TOM, we're proud to amplify this crucial initiative through our digital out-of-home (DOOH) campaigns. By leveraging our digital billboards, we're boosting awareness and encouraging communities to participate, demonstrating how DOOH advertising can effectively mobilize public action for environmental causes.

Head to cleanup.org.au to register a clean-up site or join an existing one. Together, we can create a cleaner, greener Australia. 💚

TOM > Regional Media Redefined

19/02/2025

Harrison and Michaela in front of our billboard? That’s the kind of energy we love to see! With shows nearly sold out, TANTRUM for 6 is making a serious impact—just like the thunderstorm that births its six dancing souls.

Presented by Darebin Arts Speakeasy, this boundary-pushing dance work by Harrison Ritchie-Jones is a mesmerizing storm of movement, absurdity, and raw emotion. If you haven’t secured your tickets yet, now’s the time!

📍 Main Hall, Northcote Town Hall Arts Centre
📆 Until 22 February
🎟️ Almost sold out—don’t miss out!

TOM > Regional Media Redefined

31/01/2025

For another year, we’re proud to support the Media Association Fresh veg, deliciously affordable campaign. Running from 25 January to 23 February, this national campaign shines a spotlight on how fresh, seasonal vegetables are not only healthy but also budget-friendly. 🌱

The message is simple: fresh veg isn’t just good for you; it’s great for your wallet too! 💚

In partnership with OMA, Health and Wellbeing Queensland, and AUSVEG, we’re leveraging OOH to inspire our community to create delicious, nutritious meals that won’t break the bank.

TOM > Regional Media Redefined

25/01/2025

Did you know there are 268 flag emojis available in Australia—but the Aboriginal Flag isn’t one of them?

That’s why we’re proud to support .agency and their innovative solution using Apple’s Genmoji AI. With this hack, you can create and add the Aboriginal Flag emoji to your keyboard, bringing digital representation one step closer to reality.

Here’s how to add it:
1️⃣ Update your iPhone to iOS 18.2.
2️⃣ Turn on Apple Intelligence in your settings.
3️⃣ Open your keyboard and select the Genmoji icon.
4️⃣ Enter the prompt: “A wavy black and red rectangle with a medium-sized yellow circle in the middle.”
5️⃣ Add the Aboriginal Flag to your emoji keyboard.

This campaign deeply aligns with our Koorie Nameplate Initiative, where we’ve partnered with elders and local councils to recognize traditional landowners across 95% of our billboard inventory. These permanent fixtures honor the cultural significance of the land we operate on, but we know there’s always more to do.

Indigenous culture deserves global recognition—digitally, physically, and beyond.

TOM > Regional Media Redefined

art by

22/01/2025

This holiday season, Weis demonstrated the incredible potential of OOH advertising with a dynamic creative campaign that adapted to the moment. By leveraging real-time adjustments based on date, location, and time of day, Weis brought their messaging to life in ways that truly resonated with audiences such as:

Christmas-themed creatives for the festive season
New Year’s designs to celebrate the countdown
Beach-inspired visuals near coastal locations
Family-focused messaging for school holidays

This campaign highlighted one of OOH’s greatest strengths: the ability to connect with people where they are, in real time. By tailoring each message to suit its environment, Weis maximised the relevance and impact of every impression.
This campaign was a perfect example of how OOH continues to innovate, creating opportunities for brands to stand out and stay relevant in an ever-changing world.

TOM > Regional Media Redefined

21/01/2025

Each year, we proudly support the Victorian Government's campaign to keep our communities safe during fire season. With the unpredictability of bushfires, being prepared and informed is essential.

✅ Check fire danger ratings.
✅ Have a fire-ready plan.
✅ Know when to leave and where to go.

Our billboards are spreading this vital message across regional Victoria, reminding our community to always stay prepared.

TOM > Regional Media Redefined

17/01/2025

We’re proud to support the Clean Ocean Foundation through our Supporting Partner Program, helping raise community awareness about the challenges facing our marine environment.

Through this partnership, Clean Ocean has gained greater visibility, solidifying their role as a leading advocate for vital water sector reforms.

At TOM, we believe in using our platform to amplify important messages and drive meaningful change. Hearing how our commitment has lifted their vision and spirits inspires us to keep making a difference. 💙

Thank you to the Clean Ocean Foundation for their kind words—and for their tireless efforts to protect our marine ecosystems. Together, we can achieve the environmental harmony we all dream of.

TOM > Regional Media Redefined

14/01/2025

The countdown is on for the Port Fairy Folk Festival! Just two months to go until the biggest festival by the mighty southern ocean. TOM is proud to support this iconic event, bringing music, art, and culture to one of Victoria's most scenic coastal towns.

Our billboards are helping spread the word far and wide!

Join us from March 7-10, 2025, for an unforgettable weekend of performances, community spirit, and coastal vibes. 🌊✨

TOM > Regional Media Redefined

08/01/2025

✨ "You guys have been great to work with!! Like amazing." ✨

Big shoutout to Jonno at Wannon W**d & Pest Control for the kind words! 💛 We love partnering with passionate regional Victorians like Jonno to help grow their businesses.

Wannon W**d & Pest Control is a family-run business offering premium pest and w**d control services across the Great South Coast region of Victoria. Whether it’s annual spider and rodent services, broadacre w**d control, or termite protection, Jonno and his team have the community covered. 🕷️🌾

Jonno initially booked our Hamilton site for his campaign, and we were thrilled to be able to add extra value by including Warrnambool in his OOH mix. As Jonno said, "Every little bit helps more than you know."

At TOM, we’re all about supporting locals and making advertising as impactful (and stress-free) as possible. Here's to thriving together on the Great South Coast! 🌱

🚀 Ready to take your business to the next level? Let’s chat about how TOM can help!

TOM > Regional Media Redefined

20/12/2024

Thank you for being part of our journey in 2024. We’re so lucky to have such an incredible community surrounding TOM!

Here’s to a safe, happy, and relaxing holiday season. ❤️

Yesterday, we celebrated the year with an incredible day—amazing food from@princess_chicken_shop , wines from our faves , and, of course, TOM beers from the legends at ! 🍗🍷🍻

Big love to you all—bring on 2025!

TOM > Regional Media Redefined

11/12/2024

Today, we’re showcasing one of our partners for this year's holiday gifting: Backwoods Distillery.

Based in the charming town of Yackandandah, Backwoods is renowned for their handcrafted whiskies, made in small batches using local ingredients, spring water and a diverse selection of reclaimed barrels. Their Single Malt Tawny Whisky, a multi-award-winning masterpiece, captures the essence of the Victorian High Country and is the perfect way to toast the season.

Stay tuned as we reveal more from our Christmas collection, celebrating the artistry and talent that makes our region so special. Cheers! 🥃

TOM > Regional Media Redefined

06/12/2024

Until December 9th, Geelong’s northern suburbs are showcasing LIGHT LETTERS, a unique public art project celebrating the voices and creativity of local students.

Catch these messages on our Geelong large format digitals and Variable Message Signs throughout the northern suburbs.

Head to Back to Back Theatre to download the map to guide you through the display locations.

🌟Don’t miss this inspiring display of art and storytelling lighting up Geelong! Presented as part of Geelong Design Week.

📷 Leiko Manalang

TOM > Regional Media Redefined

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Melbourne, VIC

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http://www.totaloutdoormedia.com.au/

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