JBE Digital

14/08/2026

30/07/2026

Most franchise marketing fails for one reason: every location runs the same plan. 📍

Same brand, sure. But every territory has its own demographics, competitors and demand. One national message wins in a few spots and dies in the rest.

We run Meta ads for a women's gym franchise. Head office had one generic message everywhere. We rebuilt it around the actual local demographic. 💪

Grown from 668 members to around 870, on track for its highest since 2017. 📈

Link in bio. 👇

30/07/2026

Some businesses wait 12 to 24 months between a lead and a signed deal.

So last month's spend against last month's revenue tells you nothing.

A year of data on a construction client: steady leads, steady spend, revenue per dollar swinging from $37 to $92 on timing alone.

Cut your ads on a slow month and you'll pay for it much later, when the pipeline's empty.

Link in bio.👉

04/07/2026

Excited to announce has been shortlisted for the Global Search Awards!

We've been nominated for:

Best Use Of Search SEO - Travel/Liesure 🏆

Great to see some of our SEO results get recognised on an international stage 🙏

02/07/2026

AI is answering the questions your buyers used to type into Google. 🔍

Google rebuilt search for the first time in 25 years. Almost 70% of searches now end without a click.

Buyers are getting answers from ChatGPT, Perplexity, Gemini and AI Overviews before a website ever loads.

Ranking still matters (for now), but getting cited and mentioned by AI now matters as much. ⚡

What AI weighs when it picks who to cite:

- Brand search volume and unlinked mentions across the web. Stronger signals than backlinks.
- Third-party validation. Reviews, expert quotes, mentions on Reddit, YouTube and trusted sites.
- Extractable content. Clear structure, schema, direct answers in self-contained passages.
- Entity clarity. Google has to understand what you are and how you fit your category.
- Technical health and E-E-A-T underpin all of it.

Find out where AI sees your brand.

Link in bio. 👇

01/05/2026

Most construction businesses that come to us have already tried running ads and usually it looks like this:

- Meta ads bringing in low quality enquiries.
- Google Ads driving clicks, but not the right jobs.
- No clear link between spend and actual revenue.

No feedback loop is where things break.

This review sums up what happens when the focus shifts to outcomes not just marketing metrics.

For construction clients, that means:

- Meta ads built to attract the right type of projects, not just volume
- Google Ads aligned to high intent searches that convert into real work
- SEO that supports both, so you are not relying on paid forever

We build systems that brings in the right jobs consistently. Reach out if you're ready to build one 🙏