Bolster

Name: Bolster
Address: 22 Grosvenor Street, Melbourne, VIC, 3067, AU
Telephone: +61385381294

Entertainment and culture marketing specialists. We build world class campaigns and content for bran

11/03/2026

It’s the campaign that keeps giving. The Snoop Dogg Doppelgänger with Splash / Treasury Wine Estates has been nominated for:

🏆 2 x Spikes Asia Awards (Social Engagement and Innovative Use Of Influencers/Creators)
🏆Mumbrella Comms Con Award for Best Social Media or Digitally-Led Campaign

Not bad for a campaign built on a simple question: “Wait… is that actually Snoop?”

We’re chuffed to see the work recognised among APAC’s best.

10/02/2026

Anyone else unwind with reality TV cabin builds… or just us?

To celebrate The Sims: Adventure Awaits, we turned our fave binge-worthy shows into Cabin Fever. A full-blown Sims cabin-building showdown.

Hosted by Starr McGowan, master Sims builders JeyJey Binks and MeggBuilds went head-to-head designing the ultimate rustic escape using the new pack. We captured their builds in-game, brought them together IRL, and let them share their spicy takes on each other’s designs.

The result? Enough drama to make The Block look soft and 9.6M views to prove it.

19/12/2025

A little snapshot of what we’ve been up to this year. Big projects and big moments, with plenty happening behind the scenes 🎬

Grateful always to our clients and collaborators for backing the work. Onwards!

27/11/2025

Today is Aus Music Shirt Day! A bunch of the Bolster Group crew pulled up and showed out for the occasion - spot the artist 👀

Who’s merch did you rock (or do you rock on the daily...)?

🎵: .mp3

07/11/2025

Built around humour, heart, and local pride, our integrated campaign for Pacific Epping’s Hunter & Gatherer precinct WON one of Australia’s most prestigious retail marketing honours 🏆 ‘The Plaza’ took home the Brand & Partnerships award at the Shopping Centre Council of Australia Marketing Awards in Sydney last week!

The Plaza reimagined a precinct reopening as a love letter to Melbourne’s North. It featured content from some of our favourite skit-based creators like , and , with a pop-up “Nonna’s lounge room” featuring custom soccer jerseys from .sport__

This was a truly integrated campaign that touched almost every corner of this agency: content, PR, activations, media, and more. Also a big congrats to our partners at QIC and , and to everyone who helped turn a fresh-food relaunch into a community-powered movement.

15/09/2025

Another BIGSOUND in the books.

From presenting this year’s report, to line dancing to The Veronica’s, to discovering the next wave of artists we can’t stop spinning — it had it all.

A little photo dump from the team’s eyes. Until next time!

15/08/2025

Bolster’s first campaign with Tourism Australia was a mouth watering one. Pairings, a three-part social series, took global food creators on a journey through Victoria, NSW, and Tasmania.

From fine dining in Paddington to open-fire cook-ups on the banks of the Huon River, the series teamed up some of Australia’s most interesting chefs with global food creators, showing how food truly unites us all.

Here’s a little taste of what we cooked up: a “sandwich off” between Chicago celeb chef Jeff Mauro and Dom Wilton from Hector's Deli (Bolster’s fav sandwich spot).

04/08/2025

Monday lunches have always been part of Bolster’s DNA, a tradition that started with Anth and Alex’s dad cooking pasta for the team back in the Islington Street days.

For our birthday week celebrations, .norma stepped in with a proper Italian feast, a nod to where we’ve come from and where we are now.

Long lunch. Loud table. Full hearts (and stomachs). Plus a few special visitors. Grazie mille ❤️

📸

30/07/2025

Bolster just turned 10 🩶

What started as a tiny crew of music nerds has grown into a creative agency working with some of the biggest names in entertainment and culture. We threw a party to celebrate the chaos, the community, and the decade-long ride. Thanks to everyone who’s been part of it.

Ten down. Whatever’s next, we’re ready. Here’s a few highlights from the big night, more from our birthday week rolling out soon.

📸 .co

12/06/2025

3067 Represent! 💪

We brought The Plaza — a cultural comedy series celebrating Pacific Epping’s Hunter & Gather precinct — to life with an in-centre merch pop-up inspired by Nonna’s lounge room.

Teaming up with R.SPORT AU, we dropped limited-edition 3076 jerseys, caps, and totes. And Teddy, a breakout star from The Plaza, was there spinning the wheel and bringing the hype!

04/06/2025

It’s that time of year again!

The RISING program starts this week, and the Bolster Group team is proud to have worked across every facet - from strategy to PR, paid media to partnerships and activations. To get you primed, our team has chipped in with their top picks and handy tips to make the most of your experience.

Address

22 Grosvenor Street
Melbourne, VIC
3067

Telephone

+61385381294

Website

http://blstr.co/

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