Heart Content

28/05/2026

Lots of business owners skip the Brand Values work in their business.

Are you one of them?

If you are, I want you to know that Brand Values aren’t just a feel-good exercise.

They are the key to brand loyalty.

The Harvard Business Review even did a study that found 64% of consumers who said they had brand loyalty cited shared values as the primary reason.

That’s why the Brand Values Workshop will set you on the path to more of the customers you love to work with.

There's still time to join me before we go live on Monday at 10am.

You'll can grab your place here >>https://buff.ly/hLtChef AND if you send me a DM with the word WORKSHOP, I'll send you a cheeky discount code, just for reading all the way to the end of this post.

Hope I'll see you there.

💛

20/05/2026

Want to come and see me in real life?

I’ll be at We Rise Dandenong Ranges this Friday talking all about Authentic Intelligence.

I’d love to see you there!

There’s a link to get your ticket in my stories 💛

15/05/2026

Want to do better storytelling in your business?

Then you need to know your brand values.

Because values are the anchor you build your stories around.

Brand values drive our purpose.

They ground you in it.

They help you be clear on what you stand for.

They make it easy to decide which stories you should tell.

They send a signal to your customers about why they should choose you.

And when you're clear on what they are, you don’t just open the doors to better storytelling, but better marketing, better products and better business decisions that all feel in alignment.

For your customers and for yourself.

13/05/2026

Doing the Brand Values work in your business matters.

Most founders and business owners know this on some level.

It’s just that they just haven’t taken the time to FIGURE OUT what they are, write them down, and put them to work.

And that’s quietly costing them.

In a Harvard Business Review study, 64% of consumers who said they have brand loyalty cited shared values as the primary reason.

That means your brand values aren’t just a feel-good exercise. They’re a business strategy.

Your brand values are the thing that connects what you believe to what your customers believe.

When those things align — that’s when brand loyalty is built.

The Brand Values Workshop is built on the same proven framework I’ve been teaching for years — but this time, instead of watching me walk you through it, we do the work TOGETHER, in real time.

Here’s how it works:

💛 Part 1: Discover your values
We’ll explore what your clients already love about working with you, who your brand is at its core, and what YOU believe in — because great brand values need all three of these to be worthwhile.

💜 Part 2: Build your Brand Values
Using my step-by-step process, we’ll identify, refine and articulate 3–5 brand values that are specific to YOUR business. No guesswork. Just values that actually mean something.

🧡 Part 3: Make them work
You don’t just leave with a list. We’ll cover exactly how to SAY, SHOW and DO your brand values in your business every day — so they become a living, breathing part of everything you create.

If this sounds like just the thing that’s been missing from your business, then I hope you’ll be in the [virtual] room with me at the Brand Values Workshop on Monday 1st June.

You know what to do.
💛

13/05/2026

Doing the Brand Values work in your business matters.

Most founders and business owners know this on some level.

It's just that they just haven't taken the time to FIGURE OUT what they are, write them down, and put them to work.

And that's quietly costing them.

In a Harvard Business Review study, 64% of consumers who said they have brand loyalty cited shared values as the primary reason.

That means your brand values aren't just a feel-good exercise. They're a business strategy.

Your brand values are the thing that connects what you believe to what your customers believe.

When those things align — that's when brand loyalty is built.

The Brand Values Workshop is built on the same proven framework I've been teaching for years — but this time, instead of watching me walk you through it, we do the work TOGETHER, in real time.

Here's how it works:

💛 Part 1: Discover your values
We'll explore what your clients already love about working with you, who your brand is at its core, and what YOU believe in — because great brand values need all three of these to be worthwhile.

💜 Part 2: Build your Brand Values
Using my step-by-step process, we'll identify, refine and articulate 3–5 brand values that are specific to YOUR business. No guesswork. Just values that actually mean something.

🧡 Part 3: Make them work
You don't just leave with a list. We'll cover exactly how to SAY, SHOW and DO your brand values in your business every day — so they become a living, breathing part of everything you create.

If this sounds like just the thing that's been missing from your business, then I hope you'll be in the [virtual] room with me at the Brand Values Workshop on Monday 1st June.

You can register to be there (and find out more) here >> https://buff.ly/TuYvmjP
💛

In two hours with me, we will create a set of brand values for your business and I'll show you how to turn them into an asset for your brand.

12/05/2026

Your values can be one of your brand’s greatest assets.

But how can you make your brand values truly valuable?

#1. Keep the value description short and sweet
It needs to be memorable. If it’s too long, it won’t be.

#2. Choose a Maximum of 5
Aim for between 3 and 5, but no more than 5 if you can. If you have too many, they become too hard to act on.

#3. Express them as an action or outcome
Whenever possible Say “Collaboration” not “Collaborate”. Say “Reliability” not “Reliable”. Say “Innovation” not “Innovate”.

#4. Act in line with your values
Brand Values are more valuable if you take action on them. How will you live up to your brand values in the day-to-day experience of your customer?

#5. Join me at the Brand Values Workshop on Monday 1st June where I’ll show you how to do all this and more, to make your values a core part of how you do business.

You’ll find the link to join me in my bio 💛

11/05/2026

How can you make your customers feel as though they belong?

Connection is a really important part of building brand story.

Because when our customers feel that connection, they feel as though they're part of the story.

And that's where the magic lives.

One of the best (and most underestimated) ways we can create connection is through shared values.

Shared values increase our sense of belonging.

If you want to build a set of shared values for your brand - and then learn how to leverage them to increase connection with your ideal customers - then you'll want to be in the room for my Brand Values Workshop on 1st June.

You can find out more and grab your spot here >>https://buff.ly/TuYvmjP

11/05/2026

Brand Values really are one of the most underrated assets you have in your business.

Most business owners and founders know they matter.

They just haven’t taken the time to actually figure out what they are, write them down and then use them.

This workshop changes that.

In 2 hours, we’ll do this work live. Together.

By the end of the session, you’ll have

💛 A complete, written set of Brand Values
3 - 5 values that are uniquely yours, each with a clear description of what they mean for your brand. In your words. No generic fillers.

💛 The confidence to USE them
So they don’t just sit on paper in a drawer somewhere. You’ll know how to apply them to your marketing, your content and the everyday business decisions you’ve been twiddling your thumbs on.

💛 A roadmap so you can bring your values to life
I’ll show you how to naturally integrate your brand values into your everyday, so they aren’t just a pretty list of words on the about page of your website.

💛 Values that will actually align with your customers
Because when our ideal customers SHARE our values, they feel like they belong. And that will make them choose you again, and again.

The Unlock Your Brand Values Workshop is happening on Monday 1st June at 10am AEST.

I really hope you'll join me.

You can book your ticket here >> https://buff.ly/TuYvmjP