Heart Content

04/08/2026

We all want to find more confidence with our content creation. The thing is that we're not setting ourselves up for it in the choices we're making.

We follow too many trends. We try to do too many things. We stress ourselves out. And we stop altogether.

This is where success stacking comes in - and it's what I'm talking about in this snippet of my Master Your Content Machine Masterclass.

What if I told you to just focus on ONE thing in your content this month? The ONE thing that you think will move the needle for you?

And then what if I told you that you couldn't add anything more to your content schedule until you had successfully delivered that one thing for three consecutive months?

You'd take the time to choose something that really mattered.

You'd work on getting good at it.

You'd actively build your confidence.

Your content creation consistency would improve.

And your whole business would benefit.

What might your one thing be?

16/07/2026

I'm a solopreneur.

Completely. Unapologetically. And by choice.

Heart Content started 12 years ago in an accidentally-on-purpose way. It was a complete leap of faith that started with a small vision and a single client.

Since then, I've built my business around what my clients have needed.

And the past couple of years have been the absolute hardest I've ever had in business (and that includes the years I became a mum).

But I've kept going. Believing in what I'm doing.

Because that's what solopreneurs do.

And that's why being a finalist in the solopreneur category of the 2026 ROAR Awards is so special to me.

It's recognition of a special type of passion, grit and determination.

And I'm here for it.

Being in this business, doing this work, having an impact on the brands of my clients so they can share their brilliance with the people who need them?

It's what I was meant to do.

Huge thanks to the ROAR Awards for recognising solopreneurs with a category of our very own, and a massive shout-out to all of the finalists this year.

With heart
Amey 💛

07/07/2026

AI is an amplifier.

Put in a clear brand voice, strong values, and a solid strategy?

AI will amplify all of that.

Put in vague, generic, unclear positioning, messaging or brand story?

It'll amplify that too.

The quality of what you get out is directly tied to the quality of what you put in.

And that's exactly why Brand Story Strategy isn't just a nice-to-have.

It's the foundation that makes AI actually work for your brand and not against it.

______________________________
This is exactly what we build in the Brand Story Sprint. Across 8-weeks, we work together to create a Brand Story Strategy for your business that will lay the right foundations for how you use AI.

The next sprint starts on Friday 24th July. If you want to know if it's right for you, book a call with me and we can chat.

28/05/2026

Lots of business owners skip the Brand Values work in their business.

Are you one of them?

If you are, I want you to know that Brand Values aren’t just a feel-good exercise.

They are the key to brand loyalty.

The Harvard Business Review even did a study that found 64% of consumers who said they had brand loyalty cited shared values as the primary reason.

That’s why the Brand Values Workshop will set you on the path to more of the customers you love to work with.

There's still time to join me before we go live on Monday at 10am.

You'll can grab your place here >>https://buff.ly/hLtChef AND if you send me a DM with the word WORKSHOP, I'll send you a cheeky discount code, just for reading all the way to the end of this post.

Hope I'll see you there.

💛

20/05/2026

Want to come and see me in real life?

I’ll be at We Rise Dandenong Ranges this Friday talking all about Authentic Intelligence.

I’d love to see you there!

There’s a link to get your ticket in my stories 💛

15/05/2026

Want to do better storytelling in your business?

Then you need to know your brand values.

Because values are the anchor you build your stories around.

Brand values drive our purpose.

They ground you in it.

They help you be clear on what you stand for.

They make it easy to decide which stories you should tell.

They send a signal to your customers about why they should choose you.

And when you're clear on what they are, you don’t just open the doors to better storytelling, but better marketing, better products and better business decisions that all feel in alignment.

For your customers and for yourself.

13/05/2026

Doing the Brand Values work in your business matters.

Most founders and business owners know this on some level.

It’s just that they just haven’t taken the time to FIGURE OUT what they are, write them down, and put them to work.

And that’s quietly costing them.

In a Harvard Business Review study, 64% of consumers who said they have brand loyalty cited shared values as the primary reason.

That means your brand values aren’t just a feel-good exercise. They’re a business strategy.

Your brand values are the thing that connects what you believe to what your customers believe.

When those things align — that’s when brand loyalty is built.

The Brand Values Workshop is built on the same proven framework I’ve been teaching for years — but this time, instead of watching me walk you through it, we do the work TOGETHER, in real time.

Here’s how it works:

💛 Part 1: Discover your values
We’ll explore what your clients already love about working with you, who your brand is at its core, and what YOU believe in — because great brand values need all three of these to be worthwhile.

💜 Part 2: Build your Brand Values
Using my step-by-step process, we’ll identify, refine and articulate 3–5 brand values that are specific to YOUR business. No guesswork. Just values that actually mean something.

🧡 Part 3: Make them work
You don’t just leave with a list. We’ll cover exactly how to SAY, SHOW and DO your brand values in your business every day — so they become a living, breathing part of everything you create.

If this sounds like just the thing that’s been missing from your business, then I hope you’ll be in the [virtual] room with me at the Brand Values Workshop on Monday 1st June.

You know what to do.
💛

13/05/2026

Doing the Brand Values work in your business matters.

Most founders and business owners know this on some level.

It's just that they just haven't taken the time to FIGURE OUT what they are, write them down, and put them to work.

And that's quietly costing them.

In a Harvard Business Review study, 64% of consumers who said they have brand loyalty cited shared values as the primary reason.

That means your brand values aren't just a feel-good exercise. They're a business strategy.

Your brand values are the thing that connects what you believe to what your customers believe.

When those things align — that's when brand loyalty is built.

The Brand Values Workshop is built on the same proven framework I've been teaching for years — but this time, instead of watching me walk you through it, we do the work TOGETHER, in real time.

Here's how it works:

💛 Part 1: Discover your values
We'll explore what your clients already love about working with you, who your brand is at its core, and what YOU believe in — because great brand values need all three of these to be worthwhile.

💜 Part 2: Build your Brand Values
Using my step-by-step process, we'll identify, refine and articulate 3–5 brand values that are specific to YOUR business. No guesswork. Just values that actually mean something.

🧡 Part 3: Make them work
You don't just leave with a list. We'll cover exactly how to SAY, SHOW and DO your brand values in your business every day — so they become a living, breathing part of everything you create.

If this sounds like just the thing that's been missing from your business, then I hope you'll be in the [virtual] room with me at the Brand Values Workshop on Monday 1st June.

You can register to be there (and find out more) here >> https://buff.ly/TuYvmjP
💛

In two hours with me, we will create a set of brand values for your business and I'll show you how to turn them into an asset for your brand.

12/05/2026

Your values can be one of your brand’s greatest assets.

But how can you make your brand values truly valuable?

#1. Keep the value description short and sweet
It needs to be memorable. If it’s too long, it won’t be.

#2. Choose a Maximum of 5
Aim for between 3 and 5, but no more than 5 if you can. If you have too many, they become too hard to act on.

#3. Express them as an action or outcome
Whenever possible Say “Collaboration” not “Collaborate”. Say “Reliability” not “Reliable”. Say “Innovation” not “Innovate”.

#4. Act in line with your values
Brand Values are more valuable if you take action on them. How will you live up to your brand values in the day-to-day experience of your customer?

#5. Join me at the Brand Values Workshop on Monday 1st June where I’ll show you how to do all this and more, to make your values a core part of how you do business.

You’ll find the link to join me in my bio 💛