Heart Content

13/05/2026

Doing the Brand Values work in your business matters.

Most founders and business owners know this on some level.

It’s just that they just haven’t taken the time to FIGURE OUT what they are, write them down, and put them to work.

And that’s quietly costing them.

In a Harvard Business Review study, 64% of consumers who said they have brand loyalty cited shared values as the primary reason.

That means your brand values aren’t just a feel-good exercise. They’re a business strategy.

Your brand values are the thing that connects what you believe to what your customers believe.

When those things align — that’s when brand loyalty is built.

The Brand Values Workshop is built on the same proven framework I’ve been teaching for years — but this time, instead of watching me walk you through it, we do the work TOGETHER, in real time.

Here’s how it works:

💛 Part 1: Discover your values
We’ll explore what your clients already love about working with you, who your brand is at its core, and what YOU believe in — because great brand values need all three of these to be worthwhile.

💜 Part 2: Build your Brand Values
Using my step-by-step process, we’ll identify, refine and articulate 3–5 brand values that are specific to YOUR business. No guesswork. Just values that actually mean something.

🧡 Part 3: Make them work
You don’t just leave with a list. We’ll cover exactly how to SAY, SHOW and DO your brand values in your business every day — so they become a living, breathing part of everything you create.

If this sounds like just the thing that’s been missing from your business, then I hope you’ll be in the [virtual] room with me at the Brand Values Workshop on Monday 1st June.

You know what to do.
💛

13/05/2026

Doing the Brand Values work in your business matters.

Most founders and business owners know this on some level.

It's just that they just haven't taken the time to FIGURE OUT what they are, write them down, and put them to work.

And that's quietly costing them.

In a Harvard Business Review study, 64% of consumers who said they have brand loyalty cited shared values as the primary reason.

That means your brand values aren't just a feel-good exercise. They're a business strategy.

Your brand values are the thing that connects what you believe to what your customers believe.

When those things align — that's when brand loyalty is built.

The Brand Values Workshop is built on the same proven framework I've been teaching for years — but this time, instead of watching me walk you through it, we do the work TOGETHER, in real time.

Here's how it works:

💛 Part 1: Discover your values
We'll explore what your clients already love about working with you, who your brand is at its core, and what YOU believe in — because great brand values need all three of these to be worthwhile.

💜 Part 2: Build your Brand Values
Using my step-by-step process, we'll identify, refine and articulate 3–5 brand values that are specific to YOUR business. No guesswork. Just values that actually mean something.

🧡 Part 3: Make them work
You don't just leave with a list. We'll cover exactly how to SAY, SHOW and DO your brand values in your business every day — so they become a living, breathing part of everything you create.

If this sounds like just the thing that's been missing from your business, then I hope you'll be in the [virtual] room with me at the Brand Values Workshop on Monday 1st June.

You can register to be there (and find out more) here >> https://buff.ly/TuYvmjP
💛

In two hours with me, we will create a set of brand values for your business and I'll show you how to turn them into an asset for your brand.

12/05/2026

Your values can be one of your brand’s greatest assets.

But how can you make your brand values truly valuable?

#1. Keep the value description short and sweet
It needs to be memorable. If it’s too long, it won’t be.

#2. Choose a Maximum of 5
Aim for between 3 and 5, but no more than 5 if you can. If you have too many, they become too hard to act on.

#3. Express them as an action or outcome
Whenever possible Say “Collaboration” not “Collaborate”. Say “Reliability” not “Reliable”. Say “Innovation” not “Innovate”.

#4. Act in line with your values
Brand Values are more valuable if you take action on them. How will you live up to your brand values in the day-to-day experience of your customer?

#5. Join me at the Brand Values Workshop on Monday 1st June where I’ll show you how to do all this and more, to make your values a core part of how you do business.

You’ll find the link to join me in my bio 💛

11/05/2026

How can you make your customers feel as though they belong?

Connection is a really important part of building brand story.

Because when our customers feel that connection, they feel as though they're part of the story.

And that's where the magic lives.

One of the best (and most underestimated) ways we can create connection is through shared values.

Shared values increase our sense of belonging.

If you want to build a set of shared values for your brand - and then learn how to leverage them to increase connection with your ideal customers - then you'll want to be in the room for my Brand Values Workshop on 1st June.

You can find out more and grab your spot here >>https://buff.ly/TuYvmjP

11/05/2026

Brand Values really are one of the most underrated assets you have in your business.

Most business owners and founders know they matter.

They just haven’t taken the time to actually figure out what they are, write them down and then use them.

This workshop changes that.

In 2 hours, we’ll do this work live. Together.

By the end of the session, you’ll have

💛 A complete, written set of Brand Values
3 - 5 values that are uniquely yours, each with a clear description of what they mean for your brand. In your words. No generic fillers.

💛 The confidence to USE them
So they don’t just sit on paper in a drawer somewhere. You’ll know how to apply them to your marketing, your content and the everyday business decisions you’ve been twiddling your thumbs on.

💛 A roadmap so you can bring your values to life
I’ll show you how to naturally integrate your brand values into your everyday, so they aren’t just a pretty list of words on the about page of your website.

💛 Values that will actually align with your customers
Because when our ideal customers SHARE our values, they feel like they belong. And that will make them choose you again, and again.

The Unlock Your Brand Values Workshop is happening on Monday 1st June at 10am AEST.

I really hope you'll join me.

You can book your ticket here >> https://buff.ly/TuYvmjP

06/05/2026

Arguing over pain points and dreams ignores a key element of building messaging for your brand.

That's not to say you shouldn't be thinking about it.

But if you’ve been wondering which way you should lean, my latest article is going to have you thinking about it completely differently.

You'll find it here >> https://buff.ly/UPo5HR5

04/05/2026

Getting clear on your brand story strategy is the equivalent of finding your brand's DNA.

It’s the way we help our customers to tell the right stories about our brand.

When you lay the right foundations within brand story strategy, it’s easier to know who your customer is, get clear on your message, meet your customer where they are, create a connection with them and then get them to tell the story of your brand to other people who are just like them.

When you get Brand Story Strategy right, you make brand communication easier.

You’ll know exactly what message to communicate, what stories to tell and where and how to tell them.

Just like Anne Maree from Vibrant Voices did, when she put in the work to build her brand story with me.

💛

29/04/2026

Being consistent with your marketing doesn't mean what you think it means.

Yes, it means showing up consistently at the same time on the same day and in the same place.

Because when we do this, we unconsciously train our audience to look for our post, blog, video, podcast episode (in the same way we used to watch free to air TV shows).

But being consistent also means:

💛 Being consistent with how our brand looks
(So it's easy to recognise)

💛 Being consistent with what we say
(So our audience feel like they're in the right place)

💛 Be consistent with what we do
(So they know we can be trusted)

Consistency builds confidence in your brand.

Confidence creates trust.

And trust creates loyalty.

What are you doing right now to be consistent?