xGrowth

xGrowth xGrowth is an account-based marketing agency helping B2B technology companies across APAC.

27/09/2026

"Lead is not really a good measure of demand."

We sat down with James Toepfer on the podcast to talk about the move from MQLs to marketing qualified accounts, and why “it’s a move to quality, not quantity.”

Listen to the full episode with James on APAC's B2B Growth Podcast.

23/09/2026

Most teams pull the plug on ABM right before it is about to work. The real payoff doesn't show up until month 18.

21/09/2026

The company built on AI just told its own team: don't let it write for you.

20/09/2026

"Do I still need a six-figure copywriter, or can AI read my inbox and write like me?" That's the question that changed Jeff Sauer's mind about his own team.

Listen to the full podcast with Jeff on APAC's B2B Growth Podcast.

15/09/2026

Nothing goes live for Jeff Sauer until it passes a checklist of AI tells. Most people skip this step.

Catch the full conversation with Jeff on APAC's B2B Growth Podcast.

13/09/2026

Being the smartest person in the room used to be a business model. Jeff Sauer says that's not true anymore.

Tune into the full episode with Jeff on APAC's B2B Growth Podcast.

23/08/2026

Neal Woolrich says AI will be a net job creator by 2030. But he didn't sugarcoat the next four years: painful.

Tune into the full conversation on APAC's B2B Growth Podcast

19/08/2026

Before you decide whether to nurture accounts after an ABM program, check three things: your contract value, your TAM, and your sales cycle.

18/08/2026

Neal Woolrich says companies are now putting AI agents on the actual org chart, and the real question nobody's answered is who owns the outcome when something goes wrong, the human sitting next to it or their manager above them.

Catch the full conversation with Neal on APAC's B2B Growth Podcast.

11/08/2026

Your ABM program isn't dying from bad strategy. It's dying from your comp plan.

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