Electric Street

Electric Street Sharing some of our favourite shots, scenes and projects. Creative & effective video content creation for trusted brands from Chad, Ben & Co.

Sharing some of our favourite shots, scenes & projects. Creative & effective video content creation for trusted brands from Chad, Ben & Co.

13/09/2026

One video. Ten years of work.

Back in 2015, we created this one-minute Yarra Ranges drone film to demonstrate what was becoming possible with low-altitude, 4K aerial filming.

It wasn’t commissioned by Visit Victoria—but it helped open the door to what became a long-term working relationship.

Five lessons we took from it:

1. Sometimes you need to make the proof first.
2. New technology needs to offer a genuinely new perspective.
3. One strong project can explain your capability better than a hundred promises.
4. Professional video includes everything the audience never sees.
5. The understanding built with a repeat client becomes incredibly valuable.

We made a one-minute aerial film.

We learned how one project could become a long-term capability asset.

Want help making something like this? Comment **MAKE**.

Want the step-by-step playbook? Comment **LEARN**.

Just here to watch the work? You’re welcome too.

11/09/2026

This isn’t the polished version.

It’s a compilation of takes, filmed on a smartphone while I read our new VIDCAP manifesto from a teleprompter at the National Education Summit.

A little raw. A little repetitive. But that feels appropriate.

Because our promise with VIDCAP is to share more of the process—not just show you the finished product.

We’ll still help organisations make great videos. But we also want every project to help their people learn, build confidence and get better for next time.

We make with you.
We share what we know.
And every project becomes an opportunity to learn.

No hiding the tricks. No guarding the process.

Make the video. Learn from the process. Get better every time.

That’s Video Capability.

A question worth asking:If your main video drive stopped working today, would every file still be safe?Not probably safe...
09/09/2026

A question worth asking:

If your main video drive stopped working today, would every file still be safe?

Not probably safe. Not hopefully safe. Actually backed up, checked and recoverable.

It’s much better to answer that question now than after something goes wrong.

We’re putting together a practical workshop to help organisations build a video backup process their team can understand and follow.

Comment BACKUP if you’d like to hear more.

The best way to build video capability?Make real videos — and learn while you’re doing it.That’s where the Video Capabil...
08/09/2026

The best way to build video capability?

Make real videos — and learn while you’re doing it.

That’s where the Video Capability Academy fits: helping organisations create the content they need, develop practical skills and build stronger video capability over time.

MAKE IT.
LEARN IT.
BUILD IT.

Comment VIDCAP to register your interest and we’ll send you an info pack.

More than 10 years of shoots. Thousands of files. And we’ve never lost one second of our clients’ footage.That isn’t mag...
07/09/2026

More than 10 years of shoots. Thousands of files. And we’ve never lost one second of our clients’ footage.

That isn’t magic—and it definitely isn’t because drives never fail.

It comes from following a clear process after every shoot: copy, check, duplicate, store separately and keep everything organised.

As organisations create more video, that process can’t live in one person’s head. It needs to become part of the way the team works.

We’ll be sharing our approach in a free workshop: Build a Video Backup System You Can Trust.

Comment BACKUP or message us if you’d like the details.

07/09/2026

That’s a wrap on the National Education Summit! 🎬

What an amazing couple of days—launching the Video Capability Academy, meeting so many great people and having honest conversations about what’s working in video, what isn’t, and where organisations need more support.

We came away with plenty of new connections, fresh ideas and valuable insights that will help shape what we build next.

Our goal is simple: to genuinely help people and organisations make better videos, learn practical video skills and build lasting video capability.

A huge thank you to everyone who stopped by, joined the conversation and shared their experience with us. This is only the beginning.

Perhaps the lesson isn’t to fight changing briefs or keep negotiating every quote.Perhaps it’s to build clearer offers.C...
06/09/2026

Perhaps the lesson isn’t to fight changing briefs or keep negotiating every quote.

Perhaps it’s to build clearer offers.

Clear scope.
Known price.
Defined outcome.
Real value.

When clients understand exactly what they’re receiving—and the value of the outcome comfortably outweighs the price—there’s less uncertainty and less friction for everyone.

That’s where I want to take VIDCAP.

Clearer products. Better outcomes. Easier decisions.

Less grey. More value.

“We don’t have a lot of budget.”Completely understandable. Every organisation is working within financial constraints.Bu...
04/09/2026

“We don’t have a lot of budget.”

Completely understandable. Every organisation is working within financial constraints.

But small video businesses have budgets too.

We’re navigating rising costs alongside smartphone filming, social content, user-generated video and now AI—all changing how professional video work is perceived and valued.

These tools can make video faster and more accessible. But they don’t remove the planning, judgement, experience and creative problem-solving behind a strong result.

Good video support should be flexible.

It also needs to be sustainable.

More video capability conversations happening today at Booth E33. 🎥Come and tell us what’s working well—and your biggest...
03/09/2026

More video capability conversations happening today at Booth E33. 🎥

Come and tell us what’s working well—and your biggest video challenge.

A quick parking tip for anyone heading to the National Education Summit at MCEC: the DFO outdoor car park is a winner. 🚗...
03/09/2026

A quick parking tip for anyone heading to the National Education Summit at MCEC: the DFO outdoor car park is a winner. 🚗

Montague Street? I’d avoid it—especially when carrying two bags of gear, a printer and preparing for a 7am start. 😅

Lesson learned. We made it! Come and say hello at Booth E33.

Address

Melbourne, VIC
3183

Website

Alerts

Be the first to know and let us send you an email when Electric Street posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Electric Street:

Shortcuts

Featured

Share