3Deep

09/12/2025

The National Gallery of Victoria's world-premiere summer blockbuster exhibition pairs two global icons of the fashion world for the first time, British designer Vivienne Westwood and Japanese designer Rei Kawakubo of Comme des Garçons. Combining their respective affinity with the punk spirit, our campaign was deliberately insurgent and atmospheric, capturing punk’s refusal of passivity in order to position the gallery as an active site of rebellion, experimentation and participation.

3 Deep is a luxury branding and communications agency. We create extraordinary brands for extraordinary people.

01/10/2025

The Way I See You is a comprehensive and ongoing photographic exploration of people, beauty, identity and emotion by Toni Maticevski. As long time collaborators, 3 Deep were commissioned by Maticevski to bring to life a deeply personal oeuvre of exploration and shared connection.

3 Deep is Australia’s leading luxury branding & creative agency. We create extraordinary brands for extraordinary people.

24/06/2024

For the uninitiated, Iris van Herpen is responsible for some of the most audacious clothes the world has ever seen. Just don't call them clothes. Neue Luxury spoke to Iris ahead of her forthcoming show opening at Queensland Art Gallery/Gallery of Modern Art this week.

Neue Luxury is a global dialogue on luxury in the 21st century.

08/04/2024

Developed in partnership with the British Museum, the National Gallery of Victoria presents Pharaoh, a landmark exhibition celebrating three thousand years of ancient Egyptian art and culture. 3 Deep were commissioned by the NGV to establish a campaign for the exhibition as part of the 2024 Winter Masterpieces Series.

3 Deep is a luxury branding and communications agency. We create extraordinary brands for extraordinary people.

20/11/2023

Launched in 2019 by Melinda Zeman, Boochier is a contemporary jewellery brand grounded in tongue-in-cheek maximalism, joy and individuality. 3 Deep are proud to announce our appointment to undertake the interior design and furniture specification of the brand's Hong Kong private showroom and office. https://boochier.com/

13/11/2023

Operating at the nexus of art, design and architecture, Le Mariage is the world's pre-eminent large scale event practice. Through a discipline of creation & innovation, the group brings to life transformative experiences at the very apex of luxury. 3 Deep are proud to announce our appointment to revitalise the Le Mariage brand and help tell the next chapter of their extraordinary story. https://tinyurl.com/33ax9xnu

26/09/2023

EDITION 1: DE ANIMA

Edition 1: De Anima is a limited edition fragrance inspired by Aristotle's major treatise, On the Soul. Created for Neue Luxury in collaboration with wax artists .xyz and famed perfumer .sieuzac_perfumer, this extraordinary objet d'art is both an artistic work and sensorial memento...
Link in bio to order...
Client: Neue Luxury
Concept, creative direction & design: 3Deep
Production: 3Deep
Wax works: .xyz
Perfumer: .sieuzac_perfumer
Fragrance consultant:
Lensed by:
Film: Silent Republic..

Edition 1: De Anima is limited edition, 50ml Eau De Parfum inspired by Aristotle's major treatise On the Soul. Responding to the notion that a body without a soul, or a soul in the wrong kind of body, is simply unintelligible, this extraordinary objet d'art is both an artistic work and sensorial mem...

28/08/2023

Congratulations to our wonderful client, Hardy Brothers, on marking 170 years of luxury and creativity. To celebrate, our AW23 campaign 'If Not, Winter' draws inspiration from the poetry of Sappho, an Archaic Greek poet celebrated for her lyric works focussed on identity, love, desire and the human condition.

3 Deep is a luxury branding and communications agency. We create extraordinary brands for extraordinary people.

06/06/2023

Known as the leader in luxury accommodation experiences, The Ritz-Carlton is one of the most prestigious brands in the world. In collaboration with key stakeholders from The Ritz-Carlton, Melbourne, Marriott International ANZP and the Marriott International Luxury Brands Asia Pacific Team, 3 Deep were commissioned to create an inspiring, meaningful and tangible brand positioning for the The Ritz-Carlton, Melbourne along with all supporting food and beverage assets.

3 Deep is a luxury branding and communications agency. We create extraordinary brands for extraordinary people.

22/05/2023

As trusted advisors to the most astute private clients, families and institutions, Kay & Burton occupies a rarefied position within the Australian property landscape. 3 Deep were recently appointed to reposition the brand, while reinvigorating a diverse ecosystem of branded and property related touch points.

3 Deep is Australia’s leading luxury branding & creative agency.

17/04/2023

We feel incredibly humbled to be invited by Aubrey Atelier & Galerie to design their inaugural commission.

Founded in 2022 by Durwin Lambe of Custom Industrial, Aubrey creates enduring works of significance for the world's most discerning private clients. Their approach to commissioned work celebrates their clients unique story in order to create legacy pieces of beauty, meaning and substance. Examining the rich history of the tea service, we look forward to working with the atelier to bring to life a series of limited edition and narrative driven pieces.

23/03/2023

Congratulations to our wonderful client, The Ritz-Carlton, Melbourne on the launch of their extraordinary property last night.

This stunning new hotel brings the brand’s legendary service and refined elegance to Australia’s fastest growing city, championing exceptional experiences for each and every guest, each and every day. Blending The Ritz-Carlton’s global brand mark of iconic, bold luxury with an authentic Australian experience, The Ritz-Carlton, Melbourne celebrates ancient stories and vibrant cultures through a distinctly Melbourne lens.

We are very proud to have partnered with Antony Page, Jasmine De Martin, Lara Mears-Dagan, Kate Bull, Michael Greenlaw, Benjamin Vernes, Tyran Hay and the entire opening team to bring this extraordinary property to life.