Righteous PR

Righteous PR PR services for rebels with a cause. You have something important to say
- let’s get your message Hi! I'm Julia Ferricane the lead rebel rouser at Righteous PR.

Being righteous isn’t about being right. Righteousness can have a bad rep. But here at Righteous PR righteousness isn’t about stubbornly holding tight to narrow-minded beliefs. It isn’t about a staunch unwillingness to hear opposing views. It isn’t fire, brimstone and jowly, red-faced morality at the expense of all other experiences and opinions. Righteousness is about standing up for what you believe. It’s a word that belongs to those who are brave enough to put themselves out there and go against the grain. It’s a word that belongs to the crusaders, game-changers, thought-leaders and future-makers. It’s for Freddie Mercury, Joan of Arc, Blondie, David Bowie, Ani DiFranco, Clementine Ford, Mirka Mora, Malcolm X, Roxanne Gay, Margaret Atwood and Jane Gilmore. And it’s for you, too. All you have to do is stand up and claim it.

I’ve spent the last couple of days reading the conversations that have come out of this week’s Australian Story.Authors....
31/07/2026

I’ve spent the last couple of days reading the conversations that have come out of this week’s Australian Story.

Authors.
Teachers.
Librarians.
Readers.
Parents.

I’ve read people defending Luke Bateman, people criticising him, and people trying to sit somewhere in the middle.

And the funny thing is… I’ve found myself agreeing with bits of all of it.

I don’t think books should be gendered. Great stories are great stories. If we want more kids reading, surely the answer isn’t creating more boxes around what they’re “supposed” to read.

I also think publishing should continue to interrogate itself. Conversations about privilege, representation and who gets opportunities matter. They always will.

But then the book publicist in me kicked in.

I’ve spent years helping authors find readers, and if there’s one thing this job has taught me, it’s this:

Books don’t sell books. People do.

Books move because people talk about them. They recommend them. They gift them. They hand them to a friend and say, “You have to read this.”

I’ve watched books become bestsellers because one unexpected person couldn’t stop talking about them.

That doesn’t diminish authors.

It helps authors.

One thing that really stayed with me from all the commentary this week was the idea that kids don’t have to choose. They don’t have to choose between being sporty and being readers.

They don’t have to choose between rugby and books.

They can be both.

And maybe we need more adults showing them that they can be both.

The other thing that stayed with me is how quickly we forget there’s a human being in the middle of these conversations.

Should we question ideas? Absolutely.

Should we keep talking about privilege and representation? Absolutely.

Should we remember that people are more than one interview, one headline or one awkwardly worded sentence?

I think so.

Maybe that’s where I land.

Keep asking the hard questions.

Stop gendering books.

Keep interrogating publishing.

But let’s not lose sight of the thing we’re all trying to achieve.

More kids reading.

Because from where I sit, that’s the one goal every author, teacher, librarian, bookseller and publicist has in common.

We’re often so quick to call a woman’s restlessness a crisis, as though she must be unravelling, ungrateful or desperate...
29/07/2026

We’re often so quick to call a woman’s restlessness a crisis, as though she must be unravelling, ungrateful or desperately trying to reclaim her youth. But what if something else is happening? What if she is finally listening to herself?

In this new piece for NOON, PhD researcher in Women’s Spirituality and bestselling author Megan Dalla-Camina challenges the tired idea of the “midlife crisis” and asks us to see this period in women’s lives differently.

She writes:

“The women I meet are rarely trying to become younger. They are trying to become more themselves.”

What struck me most about this piece is that it understands that the discomfort of midlife isn’t always something to be fixed. Sometimes it’s what happens when the life you’ve been told to want no longer fits the woman you’re becoming.

Read: via the link in our bio.

Megan’s latest book, 'She Who Remembers', is available now in all good bookstores and online.

⚡️RIGHTEOUS PR CLIENT WIN ⚡️“Dhal for the stars, and so much more” feels exactly right. From the $3 Not So Dal recipe th...
03/06/2026

⚡️RIGHTEOUS PR CLIENT WIN ⚡️

“Dhal for the stars, and so much more” feels exactly right.

From the $3 Not So Dal recipe that won over Jennifer Garner, to the umami bread you won’t stop thinking about, this piece captures so much of what makes from work special: nutritious, cost-effective food that feels generous, clever and deeply human.

Huge thank you to Roslyn Grundy for this wonderful write-up, and kudos to Julia Hume for her terrific work on this one!

01/06/2026

A very fabulous splash for Em Rusciano in SA Weekend ahead of ADDICTED TO LOVE hitting Adelaide Cabaret Festival this month.

Red dress. Big feelings. Life-threatening health scare. Dating stories. Domestic load rage. Songs, leotards and just the right amount of feral truth.

As Em tells Kate Uren, this show is a love letter to women doing it tough, and frankly, we are seated.

ADDICITED TO LOVE
Dunstan Playhouse
June 5 - 7

Tickets via Adelaide Cabaret Festival.

“The biggest disruption to Australian jobs isn’t arriving by boat. It’s arriving through the login screen.”Professor Joe...
11/05/2026

“The biggest disruption to Australian jobs isn’t arriving by boat. It’s arriving through the login screen.”

Professor Joel Pearson’s latest piece for New Daily asks the question almost no politician is seriously confronting yet:

What happens when AI becomes the largest incoming workforce in history?

This isn’t really a story about technology. It’s a story about work, identity, economics and the people quietly being displaced while the public conversation looks elsewhere.

A confronting, timely and deeply human read.

Read the full piece via the link in bio.

Economy Australia FutureOfJobs JoelPearson 

Burnout isn’t an accident. And for many women, it isn’t just about work.In this piece for , organisational psychologist ...
02/04/2026

Burnout isn’t an accident. And for many women, it isn’t just about work.

In this piece for , organisational psychologist and author writes about burnout as the cost of bad work design.

Not bad time management.
Not a failure to be resilient enough.
Not something that can be solved with a yoga app and a lunchtime webinar.

As Dr Kat writes, to talk about burnout in women we need to talk about total load — not just workload.

The paid work.
The unpaid care.
The domestic admin.
The emotional labour.
The mental tabs left open all day, every day.

When work is designed as though people have endless capacity, and women are still carrying more of the invisible load at home, burnout stops looking like an individual issue and starts looking exactly like what it is: a systems issue.

This piece gets into the real drivers — overload, low control, poor recovery, impossible standards — and why fixing burnout means fixing work itself.

A sharp and necessary read from Dr Kat Page.

Read via the link in bio / stories.

There are some books that speak directly to the moment we’re in, and Good Work by  is one of them.Tonight we’re celebrat...
27/03/2026

There are some books that speak directly to the moment we’re in, and Good Work by is one of them.

Tonight we’re celebrating the launch of a book that asks an important question: what if the problem isn’t people, but the way work has been designed?

For too long, conversations about burnout, stress and performance have centred on individuals needing to cope better, adapt faster or become more resilient. Kat’s work offers something far more useful and necessary: a clear, evidence-based case for rethinking work itself. 

Good Work explores how leadership, job design and workplace culture shape our wellbeing in profound ways, and why good work should be something we build deliberately, not something a lucky few happen to find. 

It’s thoughtful, practical and deeply relevant for anyone thinking seriously about how we work and what needs to change.

Wishing Kat a wonderful launch tonight and every success for the book ahead.

Available for preorder online and in all good bookstores from@ April 1.

New coverage for Aaron Tait in Escape’s My Travel CV and it’s a good one.Adventure, humanitarian work, wild plot twists,...
19/03/2026

New coverage for Aaron Tait in Escape’s My Travel CV and it’s a good one.

Adventure, humanitarian work, wild plot twists, and one truly unforgettable anecdote involving accidentally marrying the wrong woman in Kenya.

The most interesting people always seem to come with the best backstories.

Follow more of Aaron and Kaitlin’s family adventures at .

The Australian soldier turned humanitarian and author, Aaron Tait, is on a year-long family trip, hoping to instil his love of open-ended adventure in his two sons. This is his Travel CV:

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