SOOPKNIFE/graphics

Starting at the very early age of five to achieve a career in professional dance taught me focus and goals through hard work and discipline. After a successful dance career spanning 15 years my passion for Graphics and Brand Concepts grew and I formally completed 4 years of studies covering Graphic Design, Typography, DTP, Concept Development and Web Design in 2010. After graduating with honours, I worked as Creative Designer for a Dutch advertising agency and alongside this role I developed Soopknife (previously called wHYage graphiX). Works to date are for print, digital and web, stills and motion graphics, including: advertising, image manipulation, retouch & enhancement, creative concepts, logo- and brand development, corporate identities, typography, visual communication, campaigns, magazines, packaging, artwork, illustrations, websites, animations, visualisations. Through the skills gained in my all-round studies and hands-on experience I am able to offer a complete package: from sketch to finished product, able to execute almost all elements myself. I'm a passionate designer with a keen eye for detail who balances the client’s wishes, needs and deadlines while still remaining true to my aesthetics and relevance to current trends. This includes offering sometimes (maybe less obvious) graphic solutions to achieve the ultimate goal: getting the message across to the target group(s). My starting point is usually outside the box, but I am definately still able to think inside it too. Most skilled within Photoshop, but I can also easily work with the CS programs Illustrator, Flash, Dreamweaver (html/css) & InDesign and certainly not afraid, even eager to learn and study more when required to keep on top of new developments.