We're an independent agency delivering strategy, creative, content, and performance marketing for brands in the business of doing good.
11/12/2024
Want to get real about your sustainability efforts, but not sure how to:
- Avoid sounding like you’re greenwashing?
- Say enough without overpromising?
- Actually connect with conscious consumers?
Yup, we thought so.
That’s why we’ve just launched ‘Straight talking your sustainability’, a (free) digital companion to help brands nail their sustainability messaging.
And with mandatory climate reporting on the horizon, there’s no better time than now to get this right.
He’s our designer here at Young Folks, driven by a passion for creating impactful design and branding work for clients who care about making a positive difference.
In the latest edition of our meet the team series, Surej opens up about his boldest career move, his go-to advice for aspiring creatives, and how staying true to his values has been the key to his success.
She might have started out at Young Folks as a content assistant, but Ami quickly realised her career calling was in the world of performance.
Now, she's the brains behind a whole range of exceptional ad strategies, campaigns, and email marketing projects we’ve produced here at Young Folks. �
In this edition of our meet the team series, Ami shares the boldest move she's made in her career, the most impactful feedback she’s ever received, and her secret sauce when it comes to optimising digital campaigns.�
Didn’t make it to Pinterests Presents this year? You’re in luck, because we’ve got all the key takeaways right here from the annual summit.
has long been unlike any other platform for organic content, favouring inspiration and positivity over virality and noise. But recently, the platform has shown up as a disruptor in the paid and performance space, too.
We’re seeing top notch results already for many of the brands we work with, so if advertising on Pinterest is something you’ve been curious about trying, let this be a sign. 👀
11/09/2024
Want to launch your holiday campaigns before Mariah Carey’s 'All I want for Christmas is you’ starts playing ad nauseam?
Whether you're an ecommerce brand or a charity, we've rounded up nine ideas to help you slay the season.
Read them here: https://youngfolks.com.au/holiday-campaign-ideas/
11/09/2024
A delicious lineup of fresh ads for the 's annual Best Pie festival, tempting pie lovers right across Victoria to take a trip to the countryside and indulge in gourmet pies from some of the city’s best eateries.
07/09/2024
What’s the secret ingredient to an attention-grabbing brand? Bold thinking, authentic ideas, and an intentional approach to brand identity if you ask our content specialist, Sanam.
In our latest edition of our meet the team series, Sanam shares her dream clients, approach to creative work, and why learning to give up on perfectionism has been the best thing for her career.
Read the full piece on journal: https://youngfolks.com.au/meet-sanam/
02/09/2024
Every financial year we donate one percent of our revenue — that’s right, revenue, not profit — to a handful of charities doing their bit to protect and preserve our planet through .
This is just one part of our overall impact framework, alongside measuring and managing our emissions, transparently reporting on our progress, giving five percent of our time to pro bono clients, volunteering, maintaining our certification, and being a members of 's Welcome Here Project, , and .
Phew, almost ran out of breath reading that sentence back. 😮💨
Here’s where one percent of our revenue went last financial year:
Every year, we donate 1% of our revenue to a handful of charities doing their bit to protect and preserve our planet. Here’s who we donated to this year, and why.
20/08/2024
As an emerging charity on a mission to reduce discrimination and advance LGBTIQA+ inclusion, Speak needed support defining its story and sharing it with the world.
Over a three-phased approach, we created a detailed content strategy aligned to the brand’s narrative, a targeted digital media plan, and a suite of brand expression assets across a range of touch points — including email, social media, and slide deck — to help SPEAK become a trusted go-to for creating a more inclusive and supportive environment for LGBTIQA+ communities.
Read the full case study here:
Speak loudly, speak proudly: transformative content strategy and creative for an emerging LGBTIQA+ charity Speak
20/08/2024
With nearly three million Australians identifying as LGBTIQA+, the demand for respect, understanding, and authentic representation of LGBTIQA+ experiences is real and roaring. Yet many brands mistakenly think slapping a rainbow on their socials once a year during Pride Month is sufficient.
Spoiler: it’s not.
That’s why we teamed up with Q***r Town to conduct a survey – and host a panel event at The Commons – that gets to the heart of LGBTIQA+ inclusion and representation in advertising and marketing.
The result? A guide packed with actionable insights to help brands, marketers, and agencies create marketing that’s not just inclusive, but genuinely supportive of LGBTIQA+ people and experiences.
Here’s the full lowdown, and a link to download your free copy of the guide:
Think a rainbow logo on your socials for Pride Month is enough? It's time for brands to do better. Learn insights and actionable strategies to make your advertising genuinely inclusive of LGBTIQA+ experiences, year round.
19/08/2024
This we’re asking for more…
…more intersectional pay gap data, that is.
Despite some solid progress this year, Australia’s national Gender Pay Gap reporting is *still* failing to fully capture the nuances experienced by women and gender-diverse people with intersecting marginalised identities.
Out of sight not only means out of mind, it also means out of pocket. And as long as the true extent of pay disparities remain invisible, so too do the solutions.
So we’ve teamed up with to call for intersectional pay gap reporting in Australia. Will you join us?
To find out more, go to and co-sign the open letter in their bio.
18/08/2024
The decision to buy an abandoned olive grove back in the ‘90s was one backed by ‘all heart and very little research’ for Mount Zero Olives Neil and Jane Seymour, according to their son and co-owner Richard.
Now, Mount Zero is an iconic brand and family-run business, offering a sweep of products — including extra virgin olive oil, pulses, grains, and pink lake salt — all sourced through sustainable and ethical farming practices.
In our latest client story, we chatted to Neil about the three pillars that guide every business choice they make at Mount Zero, their cult status, and their pragmatic approach to sustainability.
Read the full scoop (or should we say drizzle) on our journal:
The decision to buy an abandoned olive grove back in the ‘90s was one backed by ‘all heart and very little research’ for Mount Zero’s Neil and Jane Seymour, according to their son and co-owner Richard. ‘My father Neil was made redundant from the public service he worked in for over 30 year...
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Young Folks is a marketing agency for conscious companies led by founder and strategy director Erin Morris. Following more than a decade of experience in marketing and digital project management for enterprise and startups alike, Erin had somewhat of a marketer’s existential crisis. Recognising the role marketing plans in the consumerism machine, Erin decided to create marketing agency for conscious companies that are leading positive change.
Effective marketing can grow a brand from an idea into an empire. Done well, it's powerful stuff. But with great power comes great responsibility. At Young Folks, we appreciate that marketing without purpose can be soulless. And marketing to generate profit at any cost contributes to damaging our planet and people.
We offer strategic multi-channel marketing for brands doing well by doing good. By creating a marketing ecosystem where the various channels and platforms work both individually and together, we can catapult your brand awareness and growth to new levels and help your conscious company realise its commercial potential and fulfil its purpose.
Think of it as marketing responsibly.
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