Vixen Internet Solutions

20/01/2016

To know where and how you should invest in marketing for your business, read this article: http://www.marketingdive.com/news/10-digital-marketing-trends-to-watch-in-2016-and-beyond/411457/

This year is all about consumer-focused marketing in a digital-first world. Here are the top 10 trends to keep an eye on in digital marketing as we kick off the new year.

25/11/2015

"And one of the key goals for having a website is to attract a good number of high quality leads for our business. (In other words we want our website to attract people who are interested in what we offer and have the money to buy.)"


Read more here: http://m.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11550429

Many of us in business have a website that we use to promote our products and services. And one of the key goals for having a website is to attract a good number of high quality - New Zealand Herald

20/11/2015

Did you hire a successful online marketer? Here's a checklist to know the answer:

Do you love a good puzzle and know how to tell a great story? Then online marketing may be for you.

20/11/2015

Which SEO best practices will remain in 2016?

Read more here: http://searchenginewatch.com/sew/opinion/2434670/will-2015s-seo-best-practices-carry-over-into-2016

As we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016 and which ones might expire or change in unfamiliar ways.

11/11/2015

"Another found that SEO leads have a 14.6% conversion rate, compared to 1.7% for outbound marketing, and are 61% less expensive to acquire, on average, than outbound leads."

Thousands of small business owners are missing out on significant business opportunities from organic search engine traffic because they don’t believe it to be significant or important. Why is this the case?

06/11/2015

"Some 42% of chief information officers (CIOs) say their company does not have the seamless integration of marketing and information technology necessary to properly support digital marketing projects, according to a recent report from Robert Half Technology and The Creative Group."

Read more: http://www.marketingprofs.com/charts/2015/28810/are-companies-structured-correctly-for-digital-marketing-success-infographic

General Management - Some 42% of chief information officers (CIOs) say their company does not have the seamless integration of marketing and information technology necessary to properly support digital marketing projects.

29/10/2015

Have you seen the recent changes on LinkedIn?

If you haven’t done it in a while, might be time to update your LinkedIn profile.

30/09/2015

Feel free to browse through our portfolio to check the latest web design trends that we can infuse in your website.

Review our portfolio of work on Digital Strategy, Web Design, Internet Marketing and Website Support

24/09/2015

"But then there's another kind of SEO strategy in the industry. The kind that enhances the consumer experience by addressing their needs and giving them the answers they're looking for."

Read here: http://www.huffingtonpost.com/michael-peggs/the-super-simple-seo-secr_b_8138882.html

Sophisticated SEO is built around the idea that connecting to an audience is no longer about who has the loudest voice. Rather, the focus is on determining what your audience needs and creating a resource for them.

24/09/2015

"Links are no longer the holy grail of SEO. Instead, Google and other search engines are putting more value in your website, and more specifically the experience their searchers will have when they come to your website."

Read here: http://www.forbes.com/sites/miketempleman/2015/09/23/local_seo_for_small_business/

As an owner of a digital marketing agency, we talk with hundreds of small businesses every month that are looking to improve their search engine rankings. And one of the most common issues we encounter is a history of sub-par and even damaging SEO work having been done to their [...]

16/09/2015

10/09/2015

What are the 5 Cs of digital marketing and are you aware of these?

"Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection." - Beth Comstock, CMO at G