Loyalty

Loyalty Loyalty provides all services for marketing promotions, fundraising and insured prizes.

Since 1992, we have been creating ground breaking solutions for our clients, generating millions of dollars in new revenue and engaging customers in a meaningful way. Looking for an online promotions specialist regarded as the market leader in the design and implementation of instant win, sweepstakes and insured promotions? Loyalty guarantees fast, modern, tailored solutions for your brand’s promo

tional requirements that are up-to-the-minute with the latest communications technology. Our Twitter: https://twitter.com/Loyalty_Au

Follow our Creative Director, Simon Roach on Twitter: https://twitter.com/SimonARoach

I was just listening to Jordan Peterson’s perspective on thoughts. Dr. Peterson, a Canadian clinical psychologist and pr...
26/07/2023

I was just listening to Jordan Peterson’s perspective on thoughts. Dr. Peterson, a Canadian clinical psychologist and professor, often discusses the nature of thought and the importance of being critical and discerning about the thoughts one has.

Peterson suggests treating thoughts as objects. This is an interesting way to consider thoughts – by viewing them as external objects, one can analyze and evaluate them without immediately identifying with or being consumed by them. This perspective can be particularly helpful when managing negative or intrusive thoughts because it provides a distance between the individual and the thought, allowing for a more objective evaluation.

I believe “mostly what I think others think is more often wrong than right” ties into this. By treating thoughts as objects, one can analyse the origin and validity of such beliefs without being immediately swayed by them. If you believe that what others think is often mistaken, it can be useful to take a step back, treat that belief as an object, and assess it critically, just as Peterson suggests.

I think it’s essential to remember that everyone’s thoughts – our own and those of others – are influenced by countless factors: upbringing, experiences, biases, emotions, and more.

Recognizing this can help in understanding and navigating our day-to-day battles with upsetting and selfish behaviour.

Cheers,

Simon Roach
Director

For 30 years, Loyalty has been behind hundreds of successful launches, brand awareness and customer growth campaigns through selling Loyalty cards, rewards and game-based incentives.

Gamification is really changing the face of marketing in Australia and it's inspiring to see how many sectors are incorp...
30/07/2020

Gamification is really changing the face of marketing in Australia and it's inspiring to see how many sectors are incorporating it to engage people in new ways.

The popularity of digital games is vast and growing. By 2015, according to Gartner Inc., spending in the gaming and gaming-related markets is projected to reach $112 billion. As people increasingly go digital with mobile devices and applications, the concept of gamification has steadily increased in...

17/07/2020

New York agency, BoomBox Inc looked outside of the box for influencers for their client, Delta Airlines, and activated average New Yorkers and Delta’s employees as influencers. Read this case study and think about how you too can look outside of the box for people to talk about your brand!

06/07/2020

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