15/11/2021
My Thoughts On Meta Update 👀
Today, most Facebook marketers are mostly focused on new Algorithm hacking tactics or hidden targeting secrets to obtaining the lowest cost per conversion rate.
While we're aiming to become the best at distributing the ads offer to the most qualified audience possible, I believe this Meta Update will bring the ecosystem back into balance.
Users will have even more choices for filtering out what kind of content/ads they want to see and avoid, thus advertisers on Facebook will have to focus on crafting the best offer, ad copy, Creative, and video presentations of their products and services.
Still current to this day, the outside world reputation of a business world locally isn't showing on Facebook so they can still control the narrative of their PR.
Later down the line, I believe the user will be informed of the business reputation of the Ad or the content they consume instantaneously.
page reviews will have more meaning almost like Google Reviews. That's my prediction on what Facebook will do in 2022.
So here is the Meta Update:
"Starting January 19, 2022, we will remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organisations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation. Examples include:
Health causes (e.g., “Lung cancer awareness”, “World Diabetes Day”, “Chemotherapy”)
Sexual orientation (e.g., “same-sex marriage” and “LGBT culture”)
Religious practices and groups (e.g., “Catholic Church” and “Jewish holidays”)
Political beliefs, social issues, causes, organisations, and figures"
And if you are interested in reading the rest continue here:
https://www.facebook.com/business/news/removing-certain-ad-targeting-options-and-expanding-our-ad-controls?__cft__[0]=AZXWh13JWs8VrjhOxJ2NwJEGFkjmEPxuJjYmO4iFYURPFapfdD93lhSjwjhabe_QHIcbsCg3PBa-0HJiL6RTR2JbiCmjbuwCI2QDV0-xDoMYKdTiO9q7ITE3pEHJtzXPfadGRC7_uln9a-1sluy-TBMmFBidZbmLV-zCDuMLL5OatGOk5RmdsokwM_guYCjOhaE&__tn__=%2CmH-R