Media-Wize

22/04/2025

Media-Wize is delighted to announce it has won ASX-listed Excite Cyber as a retainer PR client.

Excite Technology Services Limited (ASX: EXT) operating under the brand name Excite Cyber, is a no-nonsense, end-to-end technology partner. Excite Cyber is on a fast growth trajectory to become the region’s best-in-class managed security provider.

The group is Australia’s leading provider of digital forensic services, tools, industry-embedded training, certification, and solutions to law enforcement, government, and enterprise.

Working closely with Excite Cyber we will help bring important advice to Australian consumers, communities, government, not-for-profit sector and businesses on how to bolster their security.

https://loom.ly/15ARemk

Media-Wize – a PR agency specialising in cyber security, technology and media training – has signed “Excite Cyber as a retainer PR client”.The announcement:Media training and technology and cyber security PR agency, Media-Wize, today announced it has won ASX-listed Excite Cyber as a retainer...

20/03/2025

We’re so pleased with this story about our client Zetaris published in the Wall Street Journal this week. While we’re a boutique agency based in Australia, we have forged a great partnership with Erin Lutz and worked together to have this amazing story told.

Zetaris’ founder Vinay Samuel has created a truly world-changing technology that is revolutionising hashtag for industries including telecommunication, media and health. This is an amazing achievement from a founder that started this company from a garage in Melbourne and has taken the company global.

Bringing Emmy award winner from Shark Tank, Robert Herjavec in as Executive Director of Global Strategy is a masterstroke that will propel Zetaris even further.

https://loom.ly/5iZ6FlA

Herjavec this week was appointed to lead global strategy at data management company Zetaris, which he hopes will disrupt industry bigwigs like Databricks.

20/03/2025

Incident response is not just technical - how to red team your communications

FREE Lunch & Learn Webinar
Wednesday, 14 May
12:30 PM – 1:30 PM AEST

Your cybersecurity strategy is solid. You’ve tested your defensive tools. Your playbooks are detailed. But have you red teamed your communications plan?

✅ Who will be your spokesperson—and are they truly prepared?
✅ Do you know when and how to communicate with key stakeholders?
✅ Are you across regulatory notification requirements and timelines?

When a major security incident hits, it’s not just the technical teams under pressure. The media may be watching, the board will be demanding answers, customers panicked and reputational risks will be high.

🔹 Learn how to integrate comms into your incident response plan
🔹 Identify and mitigate reputational risks
🔹 Red team your comms strategy to ensure you’re truly prepared

Who should attend? CEOs, founders, executive directors, CISOs, CTOs, CIOs, CMOs, IT and cybersecurity teams, marketing and communications professionals.

Don’t wait until a cybersecurity crisis strikes—be prepared. Register now!

https://loom.ly/veFm-wI

Microsoft Virtual Events Powered by Teams

20/03/2025

Media-Wize is honoured to be named a finalist for the Best Corporate Content award at the 2025 Samsung Australian IT Journalism Awards for our work with AUSCERT. Congratulations to all the high calibre finalists!

Best Corporate Content
Ben Veress
David Braue
Media-Wize
Game Changers
GamesHub
Image Matrix Tech
Isabella Noyes
James O'Connor
KBI Media
Nick Ross
Women Love Tech

For the past year, AUSCERT has partnered with Media-Wize to extend its corporate content production, undertaking PR for the first time in the not-for-profit organisations 30 plus year history. AUSCERT is forging into a new era as a trusted ally to assist Australian businesses in the battle against escalating cyber-crime.

AUSCERT’S corporate content is written by Media-Wize's Co-CEO and well-known technology and cyber security journalist, Anthony Caruana MAICD Caruana combined with the multi-PR award winning expertise of Media-Wize's Co-CEO, Kathryn Goater in conjunction with AUSCERT’S leading team of cyber security experts.

Bek Cheb, Business Manager, AUSCERT comments, “Media-Wize’s senior partnership of a journalist and a PR has enabled us to deliver strong corporate content that continues to raise awareness in a heightened cybersecurity threat environment to help protect Australian organisations. The team at Media-Wize have assisted us to find unique stories and angles and package up market leading insights and advice in an engaging way that continues to generate interest and media success.”

What: Samsung Australian IT Journalism Awards
When: March 28th, 2025
Where: Doltone House Jones Bay Wharf from 6.30pm.

31/01/2025

Have you been watching Optics on ABC iView? This satirical take on crisis PR is comedy gold—dramatic, way over-the-top, hilarious.

We couldn’t help but notice the mention of ‘Media-Wize’ in Episode 2… though, for the record, we would never say what followed in that sentence! 😆

Give it a watch and let us know your thoughts in the comments!

https://loom.ly/lHWitEA

Ian is increasingly sidelined as Greta and Nicole push hard to make an impact in the office and on high maintenance client Hannah Halston, in advance of their promotion. Meredith stumbles upon a clue to Fritz's secrets.

12/01/2025

Dynamic Business features Media-Wize in a line-up of business and technology trends for 2025. Pertinently highlighting that diversity, equity, and inclusion will continue to be an important part of public relations campaigns in 2025.

https://loom.ly/PZr7_w0

hashtag hashtag hashtag hashtag hashtag hashtag

Experts predict big shifts for small businesses in 2025, from new tech to evolving workforces

19/12/2024

Writing in Mumbrella, Kathryn Goater and Anthony Caruana, co-CEOs of Media-Wize, discuss key PR trends for 2025. They highlight the rise of generative AI in copywriting and pitch automation, the ongoing battle against misinformation, and the importance of maintaining credibility and authenticity amid evolving media consumption habits. They also warn in a looming election year to beware the business risks of political engagement.

New social media platforms are on the rise while some stalwarts decline in value and pay-to-play thought leadership becomes the norm with many industry mastheads.

As 2025 approaches, the article highlights how PR and marketing professionals must balance innovation with responsibility, leveraging new tools while staying true to the core principles of effective communication.

https://loom.ly/ZuWWM7g

Share your trends and predictions for the PR industry with us in the comments!

The public relations (PR) industry in Australia and globally stands at a crossroads.In 2025 we will see the rise of powerful new technologies with growing challenges around credibility, authenticity, and evolving media consumption habits.The rapidly accelerating use of generative AI in copywriting a...

19/12/2024

Media-Wize Melbourne founders Christmas lunch at Supernormal :) Wishing everyone a wonderful holiday season and brilliant start to 2025! One day we will celebrate with our partner affiliate agencies in the US, APAC and Sydney team.

05/12/2024

Our latest newsletter is out! Media-Wize celebrated its sixth birthday on 2 December and topped off a busy six months of events and solid coverage for our clients. We will have some more exciting news to share soon about outreach in new markets :)

04/12/2024

Hot off the press - our latest newsletter is out! Media-Wize celebrated its sixth birthday on 2 December and topped off a busy six months of events and solid coverage for our clients. We will have some more exciting news to share soon about outreach in new markets :)

13/11/2024

Here are 8 ways to boost your personal brand and awareness for your business. Leveraging your personal brand as a founder or senior leader can be a potent strategy for gaining market share.

People love reading and hearing about other people – it’s ingrained in our DNA. Cultivating a compelling personal brand adds authenticity and builds trust and credibility within your market.

People like to do business with people they know. When you share a personal story, customers and prospects get to know you and build an emotional connection. Aligning your personal brand to your business brand can help cut through in ways that just promoting your products and services never can.

Richard Branson built his travel empire by sharing stories of adventures he went on and destinations he visited. When Steve Jobs talked about a college calligraphy class, he used it to talk about why fonts mattered so much to him. Personal stories create connections.

https://loom.ly/68J6sOU

if you want to get your new business noticed, leveraging your personal brand on socials is a great place to get started

10/11/2024

has ranked Media-Wize number 16 out of 500 PR agencies in Australia the media outlet deals with. This means our clients news is top of mind for consideration each day. As a boutique firm we work diligently to help our clients stand out, cut through and succeed in their PR campaigns.