Melbourne Social Co

09/03/2026

Canva hacks that actually make your content faster, cleaner and more strategic? 🙌

We’ve got you.

In March, we’re hosting a practical coaching call inside The Social Co Academy with our Senior Content Lead & Designer, Rhiannon Sutton Yeomans and she’s sharing everything you need to know to design like a pro in 2026

Here’s what we’ll cover:

✨ Time-saving shortcuts
✨ Layout & alignment tricks
✨ How to make scroll-stopping social graphics
✨ Templates, brand kits and smart workflows
✨ Common Canva mistakes and how to avoid them

This call is perfect for small business owners, solo marketers and social media managers who want better content without the overwhelm.

👉 Enrol via

This practical session, lead by experienced Graphic Designer Rhi, is designed to help you work faster, smarter and more confidently in Canva — whether you’re creating content for your own business or managing accounts for clients.

22/10/2025

At Melbourne Social Co, we’ve always believed that creativity and innovation thrive when people are supported, not stretched. Over the past year, as artificial intelligence has become part of our daily workflows, one thing became clear: AI can make work faster, but it doesn’t automatically make it fairer.

Across creative industries, we’ve seen the same story play out. The tools that promised to save us time have instead blurred boundaries, increased output expectations, and left little room for learning, rest or creativity. And while AI is often sold as the great equaliser, studies show it can just as easily deepen inequality – particularly for women.

Women make up the majority of the creative workforce, yet only 11 per cent hold creative-director roles globally. As automation begins to reshape marketing, media and design, many of the entry-level positions where women start their careers are also the ones most at risk of being replaced. Without intentional action, AI could easily widen the leadership gap rather than close it.

That’s why we created the AI Dividend Fund.

Read more:

Melbourne Social Co (MSC) is turning AI efficiency into time for people, launching a national-first AI Dividend Fund policy to reinvest automation gains into creativity and career development. As one of Australia’s early adopters of social-first strategy, MSC has long been at the forefront of

17/07/2025

Our Founder and Director, Shelley Friesen, is speaking at Reed Gift Fair next month!

Catch her on the Retail Therapy Stage
🗓 Monday 4th August
🕙 10:00–10:30am
📍 Melbourne Convention & Exhibition Centre

She’ll be sharing practical strategies to help brands create content that connects, converts and builds loyalty in the homewares, fashion, and lifestyle space.

Register now by clicking here - https://www.reedgiftfairs.com.au/melbourne/en-gb/retail-therapy/forum-session-details.4519.245525.social-media-that-converts-practical-strategies-to-elevate-your-brand-online.html

17/05/2025

This week we celebrated the launch of our new agency podcast, Branding Personal Podcast.

Hosted by two of our personal-branding-obsessed team members, Rosie Chong and Ebony Coatsworth. Branding Personal isn’t just a podcast, it’s a platform designed to help emerging marketers grow their voice, build their network, and take charge of their careers.

To celebrate, we brought together an incredible group of marketers, creators, and brand builders in our Hardware Lane office. It was a night of real conversations, new connections, and serious career inspo.

We’re so grateful to this community for showing up to support each other, and we’re already excited to host more events like this, bringing together like-minded, talented, and ambitious marketers.

08/05/2025

Big news! 🎙️

We’ve been working hard behind the scenes on our brand-new podcast, Branding Personal.

This is the podcast for marketers who want to build their personal brand, grow their network, and get ahead in their career.

Hosted by Rosie Chong & Ebony Coatsworth and powered by MSC, we’re bringing you expert insights, real conversations, and actionable strategies to help you stand out.

Our first few episodes are LIVE, listen now!

Branding Personal · Episode

27/11/2024

Building a community on Instagram is all about engagement—it’s what keeps your followers coming back for more and, ultimately, converts them into loyal advocates for your brand.

But in 2025, where trends move at the speed of light, how do you create content that stands out and drives meaningful interactions?

Here are five handy tips to boost your Instagram engagement in 2025.

Building a community on Instagram is all about engagement—it’s what keeps your followers coming back for more and, ultimately, converts them into loyal advocates for your brand. But in 2025, where trends move at the speed of light, how do you create content that stands out and drives meaningful ...

21/07/2024

Is trending content a gap in your social media strategy?

Sign up to our weekly social media trend report to make sure your finger remains well and truly on the pulse of what’s happening in the world of social media.

Visit melbournesocialco.com.au/social-media-trends-report/ to subscribe now for less than the cost of a glass of wine.

17/05/2024

This week, our team headed along to the TikTok Australia agency day in Melbourne.

It was great to chat with the TikTok team about all things trending on the platform in 2024.

Ready for some key takeaways?

📲 The average age of TikTok users is 34 years old
✨ 79% of users agree that businesses should show personality and create content that is familiar to their TikTok audience, in comparison to overly produced brand videos
⏰ Australians spend 100 minutes per day on TikTok — ranking it as the number one social app in Daily Average Time Spent
🍴 3.5 million Australians visited a restaurant or shop that they discovered on TikTok
🛒 One in two users are open to making a purchase directly from TikTok
💗 73% of TikTok users say they feel a deeper connection with brands they interact with on TikTok vs other sites or apps they use.

If you’re yet to embrace the platform, you’re missing out!

Chat to us today about how you can leverage for your brand.

07/02/2024

Humour = Conversions?

Stats are showing it’s time for brands to consider cracking a joke (or two) on socials.

Recently released stats from show that 30% of users said humour in creator content was a top motivation for purchase intent. And - 7 in 10 viewers say "making people laugh" is considered the most enjoyable aspect of watching TikTok ads.

That being said, there’s nothing worse than brands jumping on a bandwagon and forcing a trend or humour where it doesn’t fit. Authenticity in tone of voice is important. So brands - it’s time to get funny - in a way that’s true to your brand and ethos. For products and services where humour perhaps doesn’t come naturally, a great entry point is through working with creators to inject some quirk and fun on your behalf.

Who are your favourite funny brands to follow on social media?

21/11/2023

So – you want to work with a social media agency.

Great! You’ve come to the right place.

But what does working with a social media agency actually entail?

Well, let’s lay out the process for you, from start to finish.

Read more: https://melbournesocialco.com.au/work-with-a-social-media-agency/