The Which Coven

Name: The Which Coven
Address: Online, Melbourne, VIC, AU
Telephone: +61407349555

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The Which Coven

🌟Welcome to The Which Coven; Authentic Instagram & Facebook marketing tips for health practitioners

13/03/2026

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31/12/2025

✨I’ve been very quiet on here over the last few months as I’ve barely had time to scratch myself.
✨I’m finishing up my last projects from 2025 and ready for what 2026 brings!
✨This year has been really challenging but I’m beyond grateful for working with the hundreds of incredible health practitioners (both online and in person)with their marketing and getting them booked and busy
✨I’ve also been having an awesome time creating online programs, figuring out new AI tools and creating memes (my favourite) to help spread the word on how self employed peeps can build sustainable marketing practices for ongoing success!
✨I’m so grateful for all the convos, love and support this year and I’m so excited to see what 2026 brings!
✨If you are a self employed Aussie (or international) health practitioner who hates marketing but wants to start your 2026 with a bang, comment COVEN to see how to work with me to build your brand online.
✨Bring it on 💪🏼
Love Chloe xx

25/09/2025

❤️‍🔥Always check these 5 things before you post ANYTHING...it’s the best way to make sure you protect yourself online AND improve engagement.⁠
❤️‍🔥Want more tips? Make sure you are signed up to the Which Coven email list for weekly email support.

24/09/2025

💵Are you ready to grow your business??⁠
💵How much did you spend of your overall revenue last year on marketing??⁠
💵Swipe left to learn if you are on track or need to change some things...⁠
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22/09/2025

🎉I am SO excited for this event! I mean….look at the line up! 👏🏻👏🏻
🎉The incredible Mandy (AKA the hardest working woman in Chinese Medicine) has created this stellar event and tickets are on sale NOW!
🎉Next September I’ll be heading to Brisbane to share my passion with this group of legendary speakers and and will be educating practitioners on how to build a sustainable health business without burning out.
🎉I know as Chinese Medicine Practitioners we didn’t get enough (any) business training which is leading to so many gifted praccies giving up their passion and we are not going to stand for it!
🎉If you are committed to reigniting your TCM business, you need to be here.
🎉Head over to or comment CONFERENCE and I’ll send you the details for SUPER EARLY BIRD tickets.
🎉Come and join me next year for an event you won’t forget 💪🏼💪🏼💪🏼

09/09/2025

✨This is one of the best lessons I learnt from attending a *gasp IN PERSON networking event.
✨When I started practicing in Melbourne I joined an in person networking group called BNI. It is designed for small business owners to create connection and build each other’s businesses.
✨Like with most marketing endeavours, there were good things and bad things to take away from my BNI era 💅
✨One of the best things I learnt from BNI was developing my “elevator pitch”.
✨Every week we would have to stand up and give a 30 second spiel about our business and who we were looking to connect with that week.
✨Initially my pitches involved sentences like “I am looking to connect with anybody suffering from pain or who wants to improve their health”. Can you guess what happened? I didn’t get many referrals. Why? Because my pitch was too wide spread, it didn’t connect with anybody!
✨As I started to watch the other business owners pitch their businesses I realised, they were being very specific and getting a lot of business.
✨So I changed my elevator pitch to be as specific as possible. Then my pitches sounded more like “I’m looking for 30-40 year old women who have periods that cause them to take medication or take a day off work each month. If you hear anyone you know talking about how their period pain is getting worse and they are struggling to function during their period, send them my way!”
✨The more specific I got with my wording, the more the words stuck in people’s brains and the more people who resonated with that would feel compelled to chat to me.
✨Niching down and being specific is so important to long term branding and marketing success!
✨If you need some help figuring about how to stop screaming to the void and start finding your target audience, book a one on one session with me and let’s get clear with your messaging 💪🏼

03/09/2025

🤷‍♀️Are you being selfish with your health business?
🤷‍♀️Are you stopping people from booking in by not showing up?
🤷‍♀️ Have a read of this little mindset shift and make sure you are on my email list for sneak peeks of 2026 workshop dates ➡️

24/08/2025

🤖 Are you terrified of AI?
🤖 There are so many people who talk to me about their fear of AI and what this means for content creation moving forward.
🤖 My guess? We will have a burst of AI induced creativity with lots of AI generated content and then people will crave human connection again.
🤖AI is a tool like any other but your unique expertise and voice is what will make people want to book in with you.
🤖 Have a read by swiping left and make sure you are on my email list for reminders for my upcoming AI webinar ❤️

14/08/2025

👋🏼 Hello there, it’s time for a reintroduction post!
👋🏼 Have you seen this cute infographic trend floating around? I love it ❤️
👋🏼I’ve met so many new people (both online and in person) over the last few months so let me reintroduce myself!
👋🏼My name is Chloe Stubberfield and I’ve been a Chinese Medicine Practitioner for 11 years.
👋🏼5 years ago I started my business, The Which Doctor, and I fell in love with social media marketing in the process.
👋🏼 I’ve since gotten diagnosed as autistic and with ADHD (that explained a lot) and I’ve realised how many neurodivergent health praccies there are!
👋🏼 Since then I’ve been altering my life and business to fit my brain and it’s been a wild ride.
👋🏼 I’ve been using a lot of trial and error to learn how build a sustainable business model that works WITH my brain, not against it and I am getting closer to figuring that out.
👋🏼I used social media to connect with my target audience and build my beautiful online community (plus book out my clinic) and most importantly I’ve learnt how to not get bored (zero dopamine does not work for me)
👋🏼Now I want to help other health practitioners (who may think a bit differently) to embrace being seen online and building their dream businesses (without leaving the house) 😂
👋🏼I absolutely LOVE working one on one with practitioners to help them create a simple Insta content strategy that works for them AND helping them create beautiful and authentic reusable templates to desmystify the content creation process.
👋🏼In my of spare time, I LOVE hanging with my puppy, Herbie Chai (named after 2 of my favourite things; Herbs and chai lattes), reading historical fiction, watching sci fi movies and eating anything that my gut will let me 😂
👋🏼I’m so happy you are here and so excited to share my passion with you.
👋🏼Welcome to the Coven ❤️

10/08/2025

✨Do any of these sound like you?
✨If you are an allied health professional and you have NO IDEA where to start with kicking off or refreshing your social media, jump online and book a POWER HOUR strategy session with me.
✨As a neurodivergent, registered health professional who managed to maximise my socials to book out my clinics, I am here to help allllll the different health praccies brain types get their socials on track.
✨Let’s have less Liam Neeson in romantic comedies vibes and bring more Liam Neeson in Taken vibes to your social media strategy 😂
✨If you want to know how to get started working with me, comment EMAIL and I’ll send you the link to my mailing list for all sorts of goodies, hot tips and discounts ❤️

Address

Online
Melbourne, VIC

Telephone

+61407349555

Website

https://linktr.ee/thewhichcoven

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