Elevate Marketing + Communications

Elevate Marketing + Communications Marketing, PR + Communications for brands ready to elevate. Melbourne • Gold Coast • Los Angeles

A few shots from the archives of one of our seasonal menu shoots for .We don’t just walk in and shoot. We work closely w...
20/04/2026

A few shots from the archives of one of our seasonal menu shoots for .

We don’t just walk in and shoot. We work closely with the team to understand the new menu, what drew inspiration and what the menu theme is all about.

We then plan each shot carefully. Yes each and every single shot.

A mood board. Inspiration images for each menu item. Props. Lighting references. A run sheet for the day.

Because when you’re shooting a seasonal menu, you’re not just capturing food. You’re capturing a feeling. A story.

A reason for someone to choose your restaurant over every other option they have tonight.

The camera is the last thing we pick up.
If your food deserves to be tasted, it first has to be seen.

If you need to showcase your venue and menu with a little more TLC, let’s talk about what your next shoot could look like. DM us.
it x ._

This ad is genius. Notice what they didn’t do?They never sold the product.They sold the moment.That’s why YOU WATCHED.Th...
03/02/2026

This ad is genius. Notice what they didn’t do?

They never sold the product.
They sold the moment.

That’s why YOU WATCHED.
That’s why YOU’LL REMEMBER IT.

The best marketing doesn’t start with ‘buy now’.
It starts with I need to see what happens next.

This is the shift you as a business need to take.

The next time you’re creating a marketing campaign or piece of content, ask yourself: “Am I trying to sell, or am I trying to earn attention?”

Attention sells. Remember that!

Save this for the days you forget that branding is not a logo. It’s the reason people choose you. ✔️
28/01/2026

Save this for the days you forget that branding is not a logo. It’s the reason people choose you. ✔️

Are you in the 81% that people will buy from? Swipe to find out.
05/01/2026

Are you in the 81% that people will buy from? Swipe to find out.

18/12/2025

Charmaine was asked by the Institute of Public Accountants to share her ‘Five top tips to build their brand’. Here’s what she had to say…

Read the full article at publicaccountant.com.au

Save this post - you’ll need it for later.
10/12/2025

Save this post - you’ll need it for later.

A peak at some of our favourite shots for Cecconi’s Toorak
08/12/2025

A peak at some of our favourite shots for Cecconi’s Toorak

We don't just wing it...
03/12/2025

We don't just wing it...

02/12/2025

We secretly ran another Salon Session - this time, an intimate Clinic Session for the beautiful skin pros at Skin + Laser Clinic.

Founder Skye approached Charmaine to deliver a tailored session focused on reviews, value-add services, cross-category conversion, loyalty touchpoints, + simple collaboration strategies with local influencers and offline community partners.

Together, they personalised the morning with four custom activities built specifically around the clinic’s goals - ensuring every part of the session was relevant, actionable + easy for the team to implement straight away.

A super practical, hands-on morning designed to elevate client experience, increase rebooking, + strengthen their presence in the local area.

Salon or clinic owners wanting your team to confidently drive new clients, upsell/cross-sell with ease, build loyalty + deliver a standout client experience?
DM us! 2026 Salon Sessions are NOW OPEN for bookings.

Here if you need us. And, you need us!
26/11/2025

Here if you need us. And, you need us!

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Melbourne, VIC

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