23/06/2025
“I don’t have time to run ads.”
That sentence is the reason most tradies stay stuck on referrals — and never fully book out.
And I get it, you’re on the tools, quoting jobs, picking up materials, chasing invoices, and trying to squeeze in a bit of chew between jobs. Running ads feels like one more thing on the list.
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But let me hit you with something:
It’s not a time problem.
It’s a system problem.
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One of my clients, a sparky, said the same thing.
Flat out. 6 days a week.
He’d tried running a boosted post once, got 100 likes and zero calls.
Figured Facebook ads were a waste of time.
But he didn’t need more time…
He needed a lead gen system that worked in the background, while he was on site.
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Here’s what we set up (you can copy this):
1. We picked one specific service
Instead of advertising “all electrical services,” we focused on switchboard upgrades.
Why?
- It’s high margin
- People don’t “browse” switchboards they need it fixed ASAP
- It’s easy to show the difference between dodgy vs. upgraded
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2. We used a real photo, not a crap Canva template
He took a pic of a cracked old switchboard with a note:
“Would you trust this to protect your family?”
Next image: clean new install with RCDs, labelled neatly.
Scroll stopper ✅
Relatable ✅
Builds trust ✅
It’s easy to sell before an afters.
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3. Simple copy
Here’s a version you could steal:
Headline:
3 Ways to Know Your Switchboard’s Cooked — Without Getting a Pushy Sparky to Come Out
Primary Text:
Not sure if your switchboard’s on its last legs? Here’s how to tell 👇
Description:
If your board smells like burnt plastic, buzzes like a mozzie, or keeps tripping the power, chances are it’s cooked.
Old ceramic fuses? No safety switches? Flickering lights?
That’s not “just wear and tear”, that’s a fire risk.
But you don’t need a sales visit or shiny brochure.
You need straight advice from a licensed sparky who actually gives a damn.
📞 Book in now for a free over the phone switchboard inspection.
We’ll talk you through what to check, what’s safe, and what needs fixing.
No pressure. No call out.
Just a 5 minute chat that could save you thousands.
👇 Tap the button to book in.
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4. Built a basic Messenger funnel
No complicated CRM. No website needed.
Just a quick Messenger flow:
1. What suburb are you in?
2. What’s the issue?
3. When’s best for a call?
He’d get a ping. Call the lead when he was free. Job booked.
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What happened next?
- $250 in ad spend
- 12 leads in 10 days
- 3 booked jobs (1 turned into a $4,500 switchboard upgrade + extra work)
- The rest saved for follow up
That system’s now running on autopilot.
He checks leads between jobs. Fills his calendar before the week even starts.
Not bad for a bloke who thought “ads don’t work.”
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You don’t need to be a marketing expert.
You don’t need 10 hours a week to “learn ads.”
You just need:
✅ A clear offer
✅ A real photo
✅ A simple system to collect and follow up with leads
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I’ve put together a full free lead gen system in a box (Book Out Your Trade Business Like a Top Agency - Even if You’ve Got No Marketing Team) that breaks this all down, the exact steps I use to set this up for tradie clients.
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Want the full breakdown?
Join my WhatsApp group in the comments to grab it and see how other tradies are getting booked out.
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