Progressive PR

22/01/2026

How is your wallet looking this week? 😱😱
Katrina Samios, CEO and Director of the Financial Basics Foundation, talks all things 'back-to-school budgeting' in this article, shedding light on why involving children in budgeting conversations is about far more than just school supplies.
Katrina offers some great ways for us to include our kids in the back-to-school budgeting, helping turn everyday moments into powerful learning opportunities.

Check out the full article here:

Managing back-to-school costs, especially when kids want expensive brand name items, can cause a lot of stress for families. But including children in the budgeting and decision-making process is key to helping everyone get on the same page.

20/01/2026

We’re super excited to welcome anamalz to the PPR fold and we can’t wait to share their story with families everywhere!! Anamalz award-winning wooden, fabric and rope animals are made with care, built with soul, and backed by a lifetime guarantee, made to be kept, treasured, and handed on.
Sustainably crafted, thoughtfully designed, and bursting with imagination, these are toys that create memories to last a lifetime. Who's excited to see more?? Just like these two 👇🏻👇🏻, we recommend you watch this space...

12/10/2025

We were so moved by Adelaide mum of two, Kim Wellington, who shared her brave cancer journey in Take 5 Magazine. 💛

Suggesting a Daffodil Day Dip for her swim club only weeks before her diagnosis, Kim’s club rallied behind her and raised $7,000 for Cancer Council Australia.

We’re proud to support Cancer Council and be reminded of the incredible impact their work has every day.

22/08/2025

✨ Big news! ✨ Progressive PR and Rover Communications have officially joined forces – creating one of Australia’s most experienced PR teams in toys, parenting & licensing industries.

With 50+ years of combined expertise, we’re bringing together a powerhouse team that’s worked with some of the world’s biggest kids’ brands – from Smiggle, MoPA, VTech & LeapFrog, to Squishmallows, Disney Doorables, Monopoly, Peppa Pig, Transformers, PJ Masks & more.

From launches and licensing activations to influencer-led campaigns and brand partnerships, this merger represents one of the largest kids-focused PR portfolios in Australia.

We couldn’t be more excited for this next chapter!

Thanks for sharing the news B&T:
https://www.bandt.com.au/progressive-pr-rover-communications-join-forces-to-form-toys-consultancy/

Remember when your careers advisor said a 'toy tester' wasn't a realistic job? Show them this story.

21/08/2025

🌼 Today is Daffodil Day – Cancer Council Australia's biggest fundraiser for life-saving cancer research and support services.

Each year, 150,000 Australians are diagnosed with cancer. Funds raised this August will provide vital support and help bring us closer to a cancer-free future.

This year, Rob and James Farnham return as ambassadors, honouring their father John’s journey and highlighting the impact that research and treatment can have on families across the country.

Show your support today: donate, buy daffodils, or take the Daffodil Day Dip.

Together, we can move closer to a cancer-free future 💛

The brothers have spoken about their famous father following his cancer battle.

18/08/2025

We’re delighted to welcome Smiggle as our newest client!✨🌈

The ultimate destination for school, birthday, and leisure essentials, Smiggle is the original creator of all things colourful, fun, and on-trend — from backpacks and bottles to gift packs and keyrings.

We’re excited to lead Smiggle’s national communications and PR, including influencer gifting and media opportunities.

26/06/2025

07/03/2025

Welcome to Hoopla - Australia's first parent-focused premium dining destination!🎉

Bringing together gourmet food, hand-crafted drinks, and next-level entertainment for the whole family, Hoopla is the ultimate day out.

What’s inside Hoopla?
- Melbourne’s biggest and best play space – 3000sqm of fun! 🙌
- Delicious breakfast, lunch, and dinner at the Hoopla Bar & Kitchen 🍔🥂
- Entertainment the whole family can enjoy from table tennis to Blitz Bowling 🎳
- Epic interactive activities including a kids-only arcade, ball battle arena, and a kids’ cars track 🚗
- Private party rooms for unforgettable birthdays & events 🎈

It’s been a pleasure supporting Hoopla’s launch and we can’t wait to see more families experience the venue’s incredible offerings!

05/03/2025

The Walk for Prems – The Mighty Trek Challenge is on! 🚶‍♂️💙

To celebrate 20 years of Life’s Little Treasures Foundation, the team is travelling 900km throughout October and pushing a NICU incubator in 20 selected locations on the journey from Sydney to Melbourne to raise $1M for premature and sick babies.

PPR is proud to support Life’s Little Treasures Foundation in raising awareness and funds to expand vital support services for premmie families across Australia. Huge thanks to the for featuring our NSW Ambassadors, Handuni and Samal, with their son, Zenon.

Join us in this powerful journey—walk, donate, or take on the Challenge yourself! Every step makes a difference.

📍 Find out more: Life's Little Treasures Foundation

05/03/2025

Our team had an absolute blast at the Melbourne Toy Fair—getting a sneak peek at the exciting toys coming in the second half of the year from our clients (yes, we get paid for this!).

From the latest trends to some serious kid-ulting, it was great to see the innovation shaping the toy industry. A big shoutout to VTech on their ATA Judges’ Choice Junior Award win 🎉

We can’t wait to help bring these amazing products to market through creative PR campaigns that get people talking (and playing!).