Society State

Society State We drive action + building connection using paid social for authentic brands. Specialising in Social

Society State offers a 'no fuss' approach, delivering honest digital marketing advice and strategic services to help your business build an engaged community, all while maximising sales and business growth. We work with a select group of clients to ensure that every client has our utmost attention, and we can build their 'Society State' [aka community] and get the best results possible.

13/08/2026

Ok I need to spill some tea on the coaching accounts we audit… your Meta ads aren’t working and it’s not the algorithm, it’s your creative. 👀

3 things we keep seeing when we audit accounts:

→ Same ads going to everyone (cold audience doesn’t equal a warm audience - they need different messages) 😉
→ Repurposed social content used as ads (what works on the feed doesn’t automatically convert as an ad) ♻️
→ Only 1 ad running (you can’t know what’s working if you’ve got nothing to compare it to) 🙊

If any of these sound familiar… you’re not alone. Most accounts we audit have at least one of these.

Want us to take a look at yours? Comment “AUDIT” and I’ll send you the link 👇

12/08/2026

Discovering and supporting authentic brands is what we do best. One of my very first clients when I started Society State was managing the social media and advertising for a start up SAAS business that helped connect brands, invited collaborations and celebrated small business.

Those years working for this business really cemented WHY I run this business - to help authentic and small brand grow. 🌱✨

I love going to trade events, markets, and love shopping from independent retailers and brands as much as I can. Last weekend I went to and explored these brands in real life and discovered these brands & 💞

I’d love to know a brand you’ve discovered lately?

09/08/2026

🚨Meta just gave your product catalog a mind of its own 👀

New setting alert: Meta can now automatically pull product videos from anywhere public - your website, Instagram, past ad creativ, AND add them straight into your catalog ads. No approval needed. 😳

It’s called “Automatic product video updates,” and for most accounts, it’s already switched ON.

Here’s where to check it:
✅ Per catalog item: Catalog Ads > Product Media > “Allow product video”

✅ Account-wide: Commerce Manager > Settings > Catalog > “Automatic product video updates”

If you manage your own Meta ads (or think someone else does), this is worth a 2-minute check today - new and existing catalogs are affected.

Had you noticed this feature?

07/08/2026

When you’re limited for time - you make the most of what you have. ⏳

A half day of babysitting, and my husband leaving work early meant today I:
✅ Set up new ads for an existing meta ads client
✅ Audited a PPS member’s meta ad account and briefed in new ad creatives, including writing ad copy
✅ Completed a new PPS Member Comprehensive Launch Strategy
✅ Visited Life Instyle Trade Show and spied these gorg pieces from Papa Pia
💞 Played with my kids
🧼 Hung out a load of washing
✅ Drafted new ad copy for a meta ads management client
✅ Sent off a finalised contract for a new meta ads client

Now... to rest up, take some nasal decongestant for this cold 🫠 and enjoy some Thai takeaway! 🙌

I hope you had as a productive week as I did?

06/08/2026

No words needed for an evening of connection, interesting chats, listening, learning, discovering & smiling. 💛

This time a week ago I was on my way home from an evening of human connection thanks to Lucinda McKimm and her epic first humankindevents at Ellison Studios.

An evening of going to event solo, and bumping into a “park mum” I’d met days earlier (hello Bonnie Marshman | Matrescence ), I enjoyed good food and wine, listening to interesting and diverse conversations thanks to an amazing panel, added a bunch of books to my reading list thanks to BOOKSMUT: Charley , had a makeup free photo taken by Laugh Lines Project | 1000Laugh Lines Project | 1000 Women Makeup Freeomen (hello Elise // Melbourne WeddingElise // Melbourne Wedding Photographer I urge you to do this year, get away from your desk and into the real world, put your phone down and enjoy a wonderful chat - you never know who you’ll meet & what you’ll discover 🤍✨

06/08/2026

This time a week ago I was on my way home from an evening of human connection thanks to Lucinda McKimm and her epic first humankindevents at Ellison Studios.

An evening of going to event solo, and bumping into a “park mum” I’d met days earlier (hello Bonnie Marshman | Matrescence ), I enjoyed good food and wine, listening to interesting and diverse conversations thanks to an amazing panel, added a bunch of books to my reading list thanks to BOOKSMUT: Charley , had a makeup free photo taken by Laugh Lines Project | 1000Laugh Lines Project | 1000 Women Makeup Freeomen (hello Elise // Melbourne WeddingElise // Melbourne Wedding Photographer I urge you to do this year, get away from your desk and into the real world, put your phone down and enjoy a wonderful chat - you never know who you’ll meet & what you’ll discover 🤍✨

03/08/2026

I call this episode “let’s see what I can get done in a 2-year-old’s nap. 😆

This is episode 2of “Real Talk, Running Ads - unfiltered agency life” where I share the ups, downs and everything in-between running a boutique digital advertising agency in Melbourne, Australia.

Thursday’s I gave my two year old home with me and I have a limited window in her lunchtime nap to get work done.

Got a burning question for me? Pop it below and I’ll see if I can cover in a future episode.

—

If you’re new here, I’m Ali, the owner of boutique digital ads agency, Society State. I’m a mum of two girls under 5, and love discovering new small businesses. If you’re an authentic brand owner looking to grow your business, you’re in the right place.

29/07/2026

Doors to the Partnered Performance Society close Friday! ⏳

If you’re spending $1,000–$5,000/month on Meta Ads and feel like you’re throwing budget at the wall hoping something sticks - this is for you.

PPS is a done-with-you Meta Ads membership built for business owners who are over the guesswork. You’re already running ads, you’re ready to learn the strategy behind them, and outsourcing just isn’t the move right now. That’s exactly who we built this for.

Inside, you get monthly strategy calls, live implementation sessions, a custom performance dashboard, and direct support - so every dollar you spend has a plan behind it. Because your data tells the story, and we help you write what comes next.

Doors close for our August round on Friday. Only 2 spots left. $700 per month. 💥

Want in? DM us “PPS” and we’ll send you the sign-up link. 🖤

29/07/2026

This is the behind-the-scenes of PPS.

While you’re running your business, we’re in your Meta Ads account - reviewing your data, pulling your monthly report, and making sure nothing slips through the cracks.

Our first group have all decided to continue on as they love the group and 1:1 support - and the results speak for themselves.

For one member that looked like 24 bookings from a first full month of ads, THEN 51 on the second month, seeing their cost per booking also drop 40% month on month. 🎉

That’s what done-with-you actually looks like.

Our August round is closing! Only 2 spots left, $700 per month (over $2k value!)

Doors close THIS FRIDAY, we start 1st August!

Spending $1k–$5k/month on Meta Ads and not sure it’s working? This is for you.

DM me PPS (and I’ll actually reply to you, not a Chatbot!!) or hit the link in bio 🔗

28/07/2026

It’s so easy running an agency and being a Mum…

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Melbourne, VIC
3000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 4:30pm
Friday 9am - 5pm

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