22/09/2026
What happens when merch becomes part of the moment? 🐬
For the Dolphins’ first NRL season, we turned their iconic “Phins Up” gesture into something fans could actually hold, wear, share and bring back to game day. More than 50,000 fins later, they became a symbol of belonging for the new fanbase.
Want to see the full story behind how we made it happen? Comment PHINS and we’ll send it your way 👇