29/05/2026
Running Google Ads without a strategy is like throwing darts in the dark.
For Melbourne-based business Cash Cars Today, the goal wasn’t just more clicks — it was more quality conversions from people ready to sell their cars.
Using targeted Google Ads campaigns, location-based optimisation, and conversion-focused strategy, the campaign generated:
✅ 5,530+ conversions
✅ 16,000 clicks
✅ $6.40 cost per conversion
And when each successful conversion can be worth $1,500+ minimum, even small optimisation improvements make a huge difference.
This is why good PPC isn’t about “getting traffic.”
It’s about reaching the right people at the right time with the right message.
Google Ads works best when strategy, data, and user intent work together.
Contact Melbourne Web Digital for PPC advertising help!