11/06/2026
$3,000. A motorcycle accident. A $5 polka-dot tablecloth from Spotlight.
That's how Amanda Phoenix started what's now PEAK MOTO , Australia's leading women's motorcycle gear retailer.
In this episode, Ryan chats with Amanda about the messy, scrappy, no-shortcuts story behind one of Aussie eComm's most distinctive brands ποΈ
Inside this conversation:
Why a presale strategy turned a hobby into a real eCommerce business overnight (200 orders in one evening)
Why she walked away from B2B wholesale to go all-in on direct-to-consumer
How to find a good marketing agency, and the red flags to watch for
Made for Aussie eComm founders, product-based business owners, and anyone thinking about opening a bricks-and-mortar store alongside their online one.
Full episode out now. Tap in and have a listen ποΈ https://tr.ee/wH4UuI