Robyn&Leon: Branding from the inside out

Robyn&Leon: Branding from the inside out Robyn&Leon are a Melbourne based creative agency. To help clients succeed we create inspiring commun

Red Robyn is a Melbourne-based brand and design agency that specialises in creating distinctive brands.

Branding for .melbourneSitting pretty at the bottom of Melbourne's iconic Collins Place, Dame serves up everything from ...
25/05/2022

Branding for .melbourne

Sitting pretty at the bottom of Melbourne's iconic Collins Place, Dame serves up everything from coffee to glam cocktails and an array of impressive snacks in between.

We worked together with withjack to create a bold brand that captures the essence of our fictitious dame whilst paying homage to the iconic building it resides in.

Leveraging high end fashion culture from the Paris end of Collins street and harking back to 1981 when the building was designed by IM Pei, we created a nostalgic play on the exaggerated silhouette of 1980's power suit which is synonymous with female empowerment and success. It's triangular silhouette and sharp angles establish the perfect visual connection between our strong and powerful Dame and the iconic roof structure of Collins Place. The custom word mark references the line work and angles from both. Deep burgundy and mauve ad a sprinkling of 80's flare while still maintaining a sophisticated edge.

A portrait of the Dame herself was commissioned by Melbourne artist

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Project .melbourne
Brand Identity and Collateral Design
Interior
Build by
–

Menu for .melbourneSitting pretty at the bottom of Melbourne's iconic Collins Place, Dame serves up everything from coff...
04/05/2022

Menu for .melbourne

Sitting pretty at the bottom of Melbourne's iconic Collins Place, Dame serves up everything from coffee to glam cocktails and an array of impressive snacks in between.

We worked together with to create a bold brand that captures the essence of our fictitious dame whilst paying homage to the iconic building it resides in.

Leveraging high end fashion culture from the Paris end of Collins street and harking back to 1981 when the building was designed by IM Pei, we created a nostalgic play on the exaggerated silhouette of 1980's power suit which is synonymous with female empowerment and success. It's triangular silhouette and sharp angles establish the perfect visual connection between our strong and powerful Dame and the iconic roof structure of Collins Place. The custom word mark references the line work and angles from both. Deep burgundy and mauve ad a sprinkling of 80's flare while still maintaining a sophisticated edge.

A portrait of the Dame herself was commissioned by Melbourne artist

—
Project .melbourne
Brand Identity and Collateral Design
Interior
Build by
–

Branding for .melbourneSitting pretty at the bottom of Melbourne's iconic Collins Place, Dame serves up everything from ...
03/05/2022

Branding for .melbourne

Sitting pretty at the bottom of Melbourne's iconic Collins Place, Dame serves up everything from coffee to glam cocktails and an array of impressive snacks in between.

We worked together with to create a bold brand that captures the essence of our fictitious dame whilst paying homage to the iconic building it resides in.

Leveraging high end fashion culture from the Paris end of Collins street and harking back to 1981 when the building was designed by IM Pei, we created a nostalgic play on the exaggerated silhouette of 1980's power suit which is synonymous with female empowerment and success. It's triangular silhouette and sharp angles establish the perfect visual connection between our strong and powerful Dame and the iconic roof structure of Collins Place. The custom word mark references the line work and angles from both. Deep burgundy and mauve ad a sprinkling of 80's flare while still maintaining a sophisticated edge.

A portrait of the Dame herself was commissioned by Melbourne artist

—
Project .melbourne
Brand Identity and Collateral Design
Interior
Build by
–

Branding for .melbourneSitting pretty at the bottom of Melbourne's iconic Collins Place, Dame serves up everything from ...
20/04/2022

Branding for .melbourne

Sitting pretty at the bottom of Melbourne's iconic Collins Place, Dame serves up everything from coffee to glam cocktails and an array of impressive snacks in between.

We worked together with to create a bold brand that captures the essence of our fictitious dame whilst paying homage to the iconic building it resides in.

Leveraging high end fashion culture from the Paris end of Collins street and harking back to 1981 when the building was designed by IM Pei, we created a nostalgic play on the exaggerated silhouette of 1980's power suit which is synonymous with female empowerment and success. It's triangular silhouette and sharp angles establish the perfect visual connection between our strong and powerful Dame and the iconic roof structure of Collins Place. The custom word mark references the line work and angles from both. Deep burgundy and mauve ad a sprinkling of 80's flare while still maintaining a sophisticated edge.

A portrait of the Dame herself was commissioned by Melbourne artist

—
Project .melbourne
Brand Identity and Collateral Design
Interior
Build by

Branding for .melbourneSitting pretty at the bottom of Melbourne's iconic Collins Place, Dame serves up everything from ...
30/03/2022

Branding for .melbourne

Sitting pretty at the bottom of Melbourne's iconic Collins Place, Dame serves up everything from coffee to glam cocktails and an array of impressive snacks in between.

We worked together with to create a bold brand that captures the essence of our fictitious dame whilst paying homage to the iconic building it resides in.

Leveraging high end fashion culture from the Paris end of Collins street and harking back to 1981 when the building was designed by IM Pei, we created a nostalgic play on the exaggerated silhouette of 1980's power suit which is synonymous with female empowerment and success. It's triangular silhouette and sharp angles establish the perfect visual connection between our strong and powerful Dame and the iconic roof structure of Collins Place. The custom word mark references the line work and angles from both. Deep burgundy and mauve ad a sprinkling of 80's flare while still maintaining a sophisticated edge.

A portrait of the Dame herself was commissioned by Melbourne artist

—
Project .melbourne
Brand Identity and Collateral Design
Interior
Build by
–

Branding for .melbourneSitting pretty at the bottom of Melbourne's iconic Collins Place, Dame serves up everything from ...
28/03/2022

Branding for .melbourne

Sitting pretty at the bottom of Melbourne's iconic Collins Place, Dame serves up everything from coffee to glam cocktails and an array of impressive snacks in between.

We worked together with to create a bold brand that captures the essence of our fictitious dame whilst paying homage to the iconic building it resides in.

Leveraging high end fashion culture from the Paris end of Collins Street and harking back to 1981 when the building was designed by IM Pei, we created a nostalgic play on the exaggerated silhouette of 1980's power suit which is synonymous with female empowerment and success. It's triangular silhouette and sharp angles establish the perfect visual connection between our strong and powerful Dame and the iconic roof structure of Collins Place. The custom word mark references the line work and angles from both. Deep burgundy and mauve ad a sprinkling of 80's flare while still maintaining a sophisticated edge.

To bring the brand to life a portrait of the Dame herself was commissioned by Melbourne artist

—
Project .melbourne
Brand Identity and Collateral Design
Interior
Build by
–

Branding for The Self Storage Association of AustralasiaThe Self Storage Association of Australasia has proudly supporte...
02/11/2021

Branding for The Self Storage Association of Australasia

The Self Storage Association of Australasia has proudly supported the self storage industry of Australia and New Zealand for more than thirty years. We worked together to renew the brand, with a particular focus on the support they offer their members. What better way to symbolise this than the interlocking base of a cardboard box. This simple idea translates into a expressive mark that perfectly depicts the story of support.

—
Project
Design
Brand Identity and Collateral Design
—

Brand guidelines for The Self Storage Association of AustralasiaThe Self Storage Association of Australasia has proudly ...
28/10/2021

Brand guidelines for The Self Storage Association of Australasia

The Self Storage Association of Australasia has proudly supported the self storage industry of Australia and New Zealand for more than thirty years. We worked together to renew the brand, with a particular focus on the support they offer their members. What better way to symbolise this than the interlocking base of a cardboard box. This simple idea translates into a expressive mark that perfectly depicts the story of support.

—
Project
Design
Brand Identity and Collateral Design
—

Branding for The Self Storage Association of AustralasiaThe Self Storage Association of Australasia has proudly supporte...
18/10/2021

Branding for The Self Storage Association of Australasia

The Self Storage Association of Australasia has proudly supported the self storage industry of Australia and New Zealand for more than thirty years. We worked together to renew the brand, with a particular focus on the support they offer their members. What better way to symbolise this than the interlocking base of a cardboard box. This simple idea translates into a expressive mark that perfectly depicts the story of support.

—
Project
Design
Brand Identity and Collateral Design
—

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36 William Street Balaclava
Melbourne, VIC
3183

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