SAAR Media

SAAR Media Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from SAAR Media, Advertising/Marketing, Suite 484/585 Little Collins Street, Melbourne.
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/ THE WARM LINE //Where does your ad budget actually go — cold strangers or warm leads?Most Australian businesses put 0%...
17/09/2026

/ THE WARM LINE //
Where does your ad budget actually go — cold strangers or warm leads?

Most Australian businesses put 0% of their spend toward retargeting people who already know them. Everything goes to cold prospecting, every time.

SAAR's 2025 Marketing Research Report found the single highest-leverage fix isn't a bigger budget, it's reallocating 15–20% of spend from cold prospecting to warm retargeting.

We call it the Warm Line. Below it, you're introducing yourself to strangers on repeat. Above it, you're closing people who already raised a hand.

Comment "PLAN" and we'll send you the retargeting benchmark from the report.

/ PIXEL SIGNAL SHIFT //Meta quietly changed how your pixel data gets used, and it's worth five minutes of your time.In J...
15/09/2026

/ PIXEL SIGNAL SHIFT //
Meta quietly changed how your pixel data gets used, and it's worth five minutes of your time.

In June, Meta announced it was retiring the old “Your activity off Meta technologies” disconnect control and replacing it with an expanded “Activity from other businesses” setting.

For advertisers, the important part is what this can mean for your data: retargeting pools may get bigger and match rates may shift as the change rolls out.

That means numbers can move for reasons that have nothing to do with an improvement in your actual campaigns.

Our advice: snapshot your current audience sizes, match rates and key performance metrics now. Then, when your Q4 numbers move, you'll have a baseline to work out what actually changed.

Save this for your next Meta account review.

14/09/2026

/ WORKING ≠ OPTIMISED //
"It's working, don't touch it." Sound familiar?

Working and optimised aren't the same thing. Plenty of accounts convert just fine while quietly leaking budget on stale creative or an unaudited pixel.

We've never opened an account that "was working fine" and found nothing worth fixing.

What's your experience — ever found a leak in your account you didn't know was there?

/ THE Q4 AUDIT //Is your ad account actually ready for Q4, or just running?Big difference. October brings more competiti...
13/09/2026

/ THE Q4 AUDIT //
Is your ad account actually ready for Q4, or just running?

Big difference. October brings more competition for the same attention, and an account that's been coasting since winter starts showing cracks fast.

Before you increase spend, run a quick check: pixel health, budget structure (how much is going to retargeting versus cold audiences), your creative bank, tracking accuracy, and whether your retargeting lists are current.

We ran this audit for an eCommerce client before their busiest quarter. Three months later: $506,789.03 in revenue at 17.87x return on ad spend. Same budget, better structure.

Have a look through the checklist in the carousel — which one of these five have you actually checked this year?

What's your experience?

10/09/2026

/ AUTOMATION CHECK //
Google's AI Max auto-upgrades are rolling out through September.

So what are we actually doing about it?

Checking.

For eligible Search campaigns using certain legacy settings, we're reviewing what's enabled, what makes sense to keep, and what needs more control.

That includes Search Term Matching, Text Customisation, Final URL Expansion, plus brand controls and negatives.

Not every new setting is automatically bad. And we're not assuming every automated change is automatically good either.

Review it. Document the decision. Watch what happens next.

It's not exciting work — but that's kind of the point.

Automation isn't the risk. Unattended automation is.

Want the checklist? Comment “PLAN” and we'll send it through.

/ THE QUIET WEIGHT //It's R U OK Day. Here's a question for the person running the business, not just working in it.You'...
09/09/2026

/ THE QUIET WEIGHT //
It's R U OK Day. Here's a question for the person running the business, not just working in it.

You're probably quick to check in on your team, your clients, even your family, especially on the hard weeks. Today's a fair prompt to ask the same question of yourself.

Running a business doesn't always look tired from the outside. But it can be a lot to carry quietly.

SAAR®'s own 2025 research found many business owners had 5+ hours a week they could free up and rarely did - sometimes it's less about doing more, and more about carrying things alone that don't need to be.

You don't need the perfect answer today. Just an honest one.

If someone comes to mind who's been carrying a lot lately, send them this.

/ THE GROWTH GAP //We surveyed revenue-generating Australian businesses for our 2025 Marketing Research Report, and only...
09/09/2026

/ THE GROWTH GAP //
We surveyed revenue-generating Australian businesses for our 2025 Marketing Research Report, and only 34.8% are using AI in their marketing in any structured way. The rest are experimenting, interested but stalled, or don't see the need yet.

At the same time, AI-powered search has already cut organic traffic by 15–64% across categories (WordStream, 2026), which means customers are finding businesses in new ways, whether those businesses are ready or not.

The full report covers what we found across strategy, visibility and lead generation for Australian SMEs in 2025. It's a genuinely useful read if you're planning your marketing for the next twelve months.

Download the guide here: https://saar.com.au/research-marketing-maturity-gap-report-2025/

08/09/2026

/ HUMAN CONTROL //
Quick one for anyone running Meta ads right now.

Meta is pushing further toward automated campaign creation, and that's not necessarily a bad thing. Advantage+ style campaigns are genuinely good for speed and scale. Where we draw the line is blind automation: switching a campaign on and never checking what it's doing with your money or your brand. Inside every automated account we run, we keep four things human — who you're telling the platform to target, what your ads are allowed to say and look like, how we actually measure whether it's working (not just what the platform reports), and what your Google and Meta data are telling you together. "Set and forget" isn't a strategy. It's an absence of one.

Save this so you know what to check when Meta flips the switch on your account.

/ GOOGLE ADS CHANGE //Quick heads up if you run Google Ads: something is changing in eligible Search campaigns this Sept...
07/09/2026

/ GOOGLE ADS CHANGE //
Quick heads up if you run Google Ads: something is changing in eligible Search campaigns this September.

Google is beginning automatic upgrades to AI Max for Search for campaigns using certain legacy settings, including Automatically Created Assets and the campaign-level broad match setting.

Dynamic Search Ads aren’t included in this round — their automatic migration has been pushed to February 2027.

Google says campaigns using the full AI Max feature suite saw an average 7% more conversions or conversion value at a similar CPA/ROAS compared with using search term matching alone.

But automation isn’t something to switch on and forget about.

Worth taking five minutes to check your Search campaigns and review:
→ Search term matching
→ Text customisation
→ Final URL expansion
→ Brand controls and negatives

Save this for your next campaign review.

/ 72% BUSINESSES NOT ACTIVELY //Here's a stat that surprised even us: 72% of Australian businesses aren't actively retar...
01/09/2026

/ 72% BUSINESSES NOT ACTIVELY //

Here's a stat that surprised even us: 72% of Australian businesses aren't actively retargeting.

Our 2025 Marketing Research Report surveyed revenue-generating Australian businesses across 12+ industries, and the pattern was consistent: only 8.7% run a structured retargeting strategy. Most put $0 of their ad spend toward it.

That's the real leak — not a lack of budget, just a budget that's never been split deliberately.

As more of the prospecting side runs on autopilot, this is still a call worth making by hand. The businesses getting the most from their ad spend allocate 20–30% to retargeting. Our research points to 15–20% as the single highest-impact shift most businesses could make right now.

If your team handles the ad budget, send them this one — it's worth five minutes of their time.

Address

Suite 484/585 Little Collins Street
Melbourne, VIC
3000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611300945302

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