22/01/2026
Brick dust, early starts, big crowds and even bigger energy.
A few behind the scenes moments from the Spec Mix Bricklayer 500 in Las Vegas.
Trade and construction is where cre8t marketing started. It’s the space we’ve grown in, learnt in and built our name in. So being there, watching bricklaying take centre stage on a global level, was something pretty special.
This line of work has been labelled a “dying trade” for years, yet here it’s thriving. Surrounded by brands, competitors and communities all working together to lift the industry and encourage more young people to get involved.
From a marketing lens, this is what happens when an industry shows up and tells its story properly. When the people and the work are put front and centre. Perception shifts. Interest grows. The next generation pays attention.
We were lucky enough to be there capturing moments like these for a couple of our clients and taking it all in along the way. Helping trade and construction businesses be seen, understood and taken seriously is at the core of the work we do.
